Make use of people to give your images life and scale. If the facade of a particular building appeals to you, the picture may be that much better if you show people walking in front of it. They will give it scale and also let viewers know what sorts of people live there, how they dress, and the like. An outdoor café may be more interesting crowded with people than empty.
Photographers for National Geographic spend a lot of time doing research. This helps us figure out what's there—what the place is about and what subjects we need to cover. Read brochures and travel books. Go to libraries, bookstores, or onto the Web. Talk to friends who have been there. Pick up travel information at the country's embassy. Find whatever you can that is relevant, and devour it.
Besides the travel publications like National Geographic Traveler, Conde Nast Traveler, etc., the demand for this genre exists in industries like Travel, Photo Education, etc. Many travel photographers are today leading photo-tours through companies such as Intrepid Exposures, utilising their knowledge of unique travel locations, experience of working as professional photographers and using this to help travel enthusiasts take great travel images during their trips. Many others are doubling up as educators in the field of ambient light photography. Some of them are doing assignments which intrinsically use their strengths, e.g. shooting exteriors or interiors of buildings for architects and interior designers. Photographers like Steve McCurry are often commissioned to shoot commercial advertising work using their skills from travel and documentary photography to produce powerful advertising images.
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Travel photography as a genre is one of the most open in terms of the subjects it covers. Many travel photographers specialise in a particular aspect of photography such as travel portraits, landscape or documentary photography as well as shooting all aspects of travel. Much of today's Travel Photography style is derived from early work in Magazines such as National Geographic magazine from photographers such as Steve McCurry. This genre of photography entails shooting a wide variety of subjects under varied available conditions, e.g. low light photography indoors, available ambient light photography for exteriors of buildings and monuments, shooting on the streets where sometimes conditions may be hostile, capturing moments which rarely recur, capturing the magic of light while shooting landscapes, etc.
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