Pre-2014, blogging was my main source of income. I made money on my blog via advertising and leveraging my audience. However, in 2014 much of this stream of income crashed for me despite my traffic levels rising significantly. Still, while the blog doesn’t really make much money any more, the audience I get on my travel photography blog (which draws around 1,400 unique visitors each day) guides readers to other streams of income.
These two portraits are of elderly actors; the type that the cinematic world calls' "character actors" (these are generally defined as supporting actors who play unusual, interesting, or eccentric characters). I found these actors to be much more visually interesting than the glamorous divas; not because of their rugged and wrinkled physiognomies but because they had presence...and must've been part of these troupes for as long as they could remember.
So, if travel photography as a traditional career is dying, than how are these people making their money? Well, I wish I could give you the answer to that question, but I can’t. These days, everyone has a different method of money-making. All I can do is tell you my story, and how I manage to keep from sleeping under a bridge every night — though barely.
The other challenge is to scout for and find the locations for the photo shoots; locations that provide a "badge" of authenticity to the resulting photo films. In the the case of The Girl of Nanjing, it was the water town of Qi Bao near Shanghai....and in the case of The Legend of Hua, it was the water town of Xinchang' at some distance from Shanghai as well...while the backdrop to The Songstress of Temple Street was Hong Kong's famous Tin Hau Temple and the Canton Singing House.
Get out there. The only way to discover the rhythm of life in a place, and so figure out what to shoot, is to experience it. Many places, particularly hot ones, are active very early in the morning and late in the afternoon but rather in a lull around midday. Get up early, stay out late. If you are on a tour that is scheduled to leave the hotel or ship at 9:00, get up well before dawn. Wander around before meeting up with your companions. If the tour goes back to the hotel or ship for lunch, don't go with them. Rather than take the bus back at the end of an afternoon tour, hang around until after sunset and then take a taxi. Use any spare time to get out and look for photographs. Besides availing yourself of more opportunities, time spent discovering the place will enrich your experience.
If you are a top notch, worldwide known photographer, it is very likely that customers from all over the world will want to use your services (for fashion, events, sports, architecture, products etc.). But as we are focusing on travel photography, commercial organizations that deal with traveling and tourism are more likely to hire you. Notable examples are hotels, tour companies, airlines and so on.
This year and I signed a long-term travel photography contract with Cape Town Tourism, the official tourism board in my favorite city in Africa. Meanwhile, I've sold tens of thousands of image licenses through multiple agencies over the years, host local workshops and photowalks in the cities I visit, and I'm constantly working on partnership and sponsorship deals behind-the-scenes. Even my travel photography website works hard for me, as I often get offers and inquiries directly from visitors.
As with all types of photography, smart business sense is key. There are many ways to make a living with travel photography, and much of it extends well beyond your photo gear into social media marketing, content development, negotiation and sales. But the first step is to get out into the world and shoot. Start with anyplace you've been dreaming of traveling, and go! Plan ahead, do some research, and don't shoot like a tourist. Can't afford to travel? Search for opportunities in your nearest city to begin building your portfolio.
Commercial travel photography provides imagery for the $1 trillion global tourism industry. It might include photographing destination hotels and resorts, tourist attractions, scenery, outdoor adventures, local events, cultures, and customs. Images are used for advertising, merchandising, and print sales. With such a huge variety of subject matter, travel photographers employ skills across all photographic disciplines: portraiture, landscape, wildlife, architectural, reportage and event photography.
Long-haul flights are brutal to your body, and jet-lag can cripple your productivity while you acclimate to your surroundings. I was practically giddy this week when I found a flight to South Africa a mere 36 hours long — 12 hours shorter than I had anticipated. After spending two or three days in transit, it typically takes me a day to feel functional again, and a week to feel normal.
There's much more to becoming a travel photographer than exploring exotic destinations and clicking your shutter. Getting up at stupid-o-clock to catch the perfect sunrise, carrying a camera that’s heavier than four backpacks, skipping meals in the quest for perfect light, and missing out on the travel experience because you’re too busy taking photos, are just a few of the downsides.
A pretty picture is not enough. It needs to be high quality and it needs to be original. For magazines, you need to consider issues such as leaving space on the image for word placement, positioning your subject off-centre so it doesn’t fall down the page join, and possibly placing the subject on the right-hand side of a landscape shot for maximum impact.
Honestly, I think this is the smallest source of income thus far in 2015. There just isn’t a lot of demand these days. Yes, I’ve had some works published in major media outlets. I had a two page spread from Iceland in The Guardian, for example. But the traditional journalism work isn’t something I chase anymore. It’s too much work. You spend 95% of your time pitching, and 5% of your time in the field. I really only do traditional journalism work these days if a newspaper or magazine approaches me. In 2015, I have made about $150 a month from traditional journalism.
For micro-stock, I have portfolios on a dozen different sites. However, I really only publish images on a regular basis to ShutterStock and iStock. Between my micro-stock sales, I have averaged about $250 a month on average. The best part of micro-stock for me is that it’s fairly residual and passive. I spend very little time on it, and it keeps coming month after month even if I stop working at it.
Hi Jan, so happy to hear this article was useful. I’ll be sharing more on how I manage my photography business over the coming weeks in various articles…typically for Instagram I try to post once daily and for ImageBrief I simply respond to relevant briefs that suit images I already have on file. Keep an eye out for new posts weekly and hopefully I’ll cover something of interest to you 🙂
When you travel, saving money is often the exact same as earning. Quite often, exchanging a couple images with a hotel for a free room or a tour company for a free tour is totally worth it. In fact, when I was in Southern Africa, I did this a lot. Safaris are expensive, so I’d create a couple images for a company to use for their marketing purposes in exchange for a free safari. It really is win-win.
Lyn's last tip is to have your own website. "Show off your work on Instagram and Facebook, but do ensure you have a good, easy to use website too. It should have some of your best work (with lots of keywords!), any specialities, and awards/competitions you have won, and your contact details. It's too easy to get carried away, add thousands of images, and forget the basics. Keep it simple."
Despite that previous statement, I do believe that the travel photography community is stronger than it has ever been. Yes, traditional forms of income-generation are dying, but the evolving world has opened up a thousand different doors for those willing to take the risks to make it in the industry. And, yes, there is a lot of competition out there in the travel photography world, but the community is strong and the amount of camaraderie rather than jealousy in the business absolutely floors me nearly every day.
Yes, I know that’s a fairly meager living. Especially when spending $2,000 of it a month. But, how many people can say that they get to travel every day of their lives? Sure, I’d love to be making more, but I have no complaints. On a daily basis, I get to see places and do things that people spend their lives saving to enjoy. I wouldn’t trade my career for anything at this point.