In 2014, I worked with a major car brand, a rental car company, and a couple tourism boards. So far, in 2015, I haven’t worked with anyone, though it’s mostly because I’ve been off doing my own thing. There’s a balance here between going where you want and where the money is. Unfortunately for the weight of my wallet, I’ve always just gone where I want and only take on clients like this if it’s convenient.
Above all, work the situations over. Never be satisfied with your first view of a place or the first frame you snap. It's always possible—and usually likely—that you can come up with something better. Why else would painters make sketches? Get closer, then get closer still. Try different angles, different lenses. Wait for the light, wait for the crowd, wait for a bird to land on the tree branch. Never be in a hurry to get somewhere else. Tell yourself that nothing is more important than getting the best you can get out of the situation you are in. Once you've exhausted every possibility you can think of, you can start working on the next one.
As with all types of photography, smart business sense is key. There are many ways to make a living with travel photography, and much of it extends well beyond your photo gear into social media marketing, content development, negotiation and sales. But the first step is to get out into the world and shoot. Start with anyplace you've been dreaming of traveling, and go! Plan ahead, do some research, and don't shoot like a tourist. Can't afford to travel? Search for opportunities in your nearest city to begin building your portfolio.
Get lost. Wander down alleys. Sit in cafés and watch life pass by. Don't eat where the tourists do, but where you see locals. Just set off down a street and see where it leads. Look around the bends, over the rises. Get away from the crowd. I find that if I meander away from the tourists and tourist sites, away from what is too familiar and comfortable, it's much easier to adapt to the rhythm of a place, and to be more observant.
For better or for worse, the wealthiest travel photographers in the world these days are not necessarily the best photographers, but the ones who are the best at marketing themselves. Brands, tourism boards, restaurants, and hotel chains are constantly vying for big-name photographers to use their gear, visit their destinations, eat their food, and stay at their hotels.
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