When you really love photographing a certain subject, it shows in your work. If you've built a cohesive collection of images around a particular people or place, consider hanging it in a gallery or selling prints or photo books online. Share your work with artist's galleries in and around relevant locales until you find someone who bites. Southwestern USA photographer Brett Edge took it a step further and opened his own gorgeous fine art gallery in Moab, Utah. Photographer Vivienne Gucwa published a coffee table book featuring her New York City photography. Just getting started? Share your work online for exposure, and upload it to print-on-demand websites for effortless print sales.
Whether at home or abroad, when you know the ins and outs of a particular location, you can provide photography tours and location-specific workshops to serve both tourists and serious photographers. In Greece I found a professional photographer offering pricey photo tours in Santorini, a popular island with stunning viewpoints that are difficult to locate. Part of this photographer's service was to unveil these secret locations. Back in Holland, photographer Michiel Buijse offers nighttime photography workshops in Amsterdam, helping photographers shoot stunning long exposures along the historical canals. Consider what you can offer in a location you know well.
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
Commercial travel photography provides imagery for the $1 trillion global tourism industry. It might include photographing destination hotels and resorts, tourist attractions, scenery, outdoor adventures, local events, cultures, and customs. Images are used for advertising, merchandising, and print sales. With such a huge variety of subject matter, travel photographers employ skills across all photographic disciplines: portraiture, landscape, wildlife, architectural, reportage and event photography.
I think that there are more people wanting to learn photography than there are people that want to buy images. And for that reason, teaching has become a major source of income for a large number of photographers. In fact, some of the world’s highest earning photographers aren’t always the most talented, but the ones who can teach effectively. Lots of photographers sell books, video tutorials, and host workshops to help supplement their income.