Travel photography is a genre of photography that may involve the documentation of an area's landscape, people, cultures, customs and history. The Photographic Society of America defines a travel photo as an image that expresses the feeling of a time and place, portrays a land, its people, or a culture in its natural state, and has no geographical limitations.
In 2014, I worked with a major car brand, a rental car company, and a couple tourism boards. So far, in 2015, I haven’t worked with anyone, though it’s mostly because I’ve been off doing my own thing. There’s a balance here between going where you want and where the money is. Unfortunately for the weight of my wallet, I’ve always just gone where I want and only take on clients like this if it’s convenient.
Make use of people to give your images life and scale. If the facade of a particular building appeals to you, the picture may be that much better if you show people walking in front of it. They will give it scale and also let viewers know what sorts of people live there, how they dress, and the like. An outdoor café may be more interesting crowded with people than empty.
I have found Alessandro Bergamini's China gallery to hit all the right notes in that regard. Most of his images were made in Guizhou; a province located in the southwestern part of the country, and well known for its traditional rural villages, inhabited by minority groups like the Miao and Dong. Other images in the gallery were made in Guangxi , another autonomous region bordering Vietnam, and home to the famous cormorant fishermen of Guilin. I haven't been but I read that even though the water is too polluted now for fishing to be sustainable, these fishermen are catnip for many photographers, and earn their living in that fashion.