Long gone are the days in which being a travel photographer simply meant you shot photography for a certain travel magazine or newspaper. The world isn’t that simple anymore, and the level of competition in the photography world has never been higher. But still, I’m fairly sure there are more “travel photographers” on the planet now than there ever were — just check your Instagram feeds.
In 2014, I worked with a major car brand, a rental car company, and a couple tourism boards. So far, in 2015, I haven’t worked with anyone, though it’s mostly because I’ve been off doing my own thing. There’s a balance here between going where you want and where the money is. Unfortunately for the weight of my wallet, I’ve always just gone where I want and only take on clients like this if it’s convenient.
You can offer photography services to any business in the travel/tourism industry at your destination of choice. Opportunities are plentiful, whether you're selling your services or offering a trade. Going skiing in Colorado? Get in touch with local lodges about trading photography for a free stay. Vacationing in Vienna? Talk to the local tourism board about shooting a few photos for a fee. I recently made a deal like this in Cape Town shooting a month-long campaign with their tourism board, which resulted in a promotional blog post and lead to even more work. Remember that a strong portfolio goes a long way, and as it grows, so will your opportunities.
Whether you're licensing photos through an agency or you're working with local businesses, destination photos sell. If you're just starting out, consider uploading your best work to sites like 500px, where you can offer your images for license quite easily. If you already have a strong portfolio of work, consider applying to Stocksy, the most reputable agency in the stock photo business. Interested in reportage? You can sign up for a Demotix account to get started in travel photojournalism.
Another place to capture expressions are the subways; either on the platforms or in the cars themselves. My favorite images are the one of a young woman avidly watching a movie on her smartphone, while wearing a single hair roller to tame her fringe....and of the young girl who appears to be viewing a smart phone screen on an ad on a subway platform while her mother is busy texting on her real phone.
Alessandro Bergamini tells us that he is an Italian travel photographer from Finale Emilia in Italy. He started his photography with an old camera donated by his father, and traveled to some of the most remote regions of the world, capturing the spirit and visual cultures of his encounters. He perfected his post-production techniques to better reflect the atmosphere of the images he gleaned from his travels. During 2019, he offers travel workshops in the Wakhan Corridor (Afghanistan) and Kashmir.
For micro-stock, I have portfolios on a dozen different sites. However, I really only publish images on a regular basis to ShutterStock and iStock. Between my micro-stock sales, I have averaged about $250 a month on average. The best part of micro-stock for me is that it’s fairly residual and passive. I spend very little time on it, and it keeps coming month after month even if I stop working at it.
However I didn't realize that he had done lovely work documenting a rural Chinese opera troupe in Sichuan featured on the International Business Times..thus providing me with valuable inspiration for my own long term book project involving Chinese opera of the Diaspora. My primary focus in this project is on the "rural" or provincial troupes who perform their art during Chinese celebrations and religious observances.
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
Don’t undersell yourself. You might be doing your dream job, but you can’t do it for love alone – that won’t pay the bills and it will undermine your status as a professional. If clients are buying your work they should pay the going rate. I’Anson advises: “Don’t give pictures away in return for an airfare or hotel accommodation. It’s much harder to charge once you’ve set a precedent like that.”
The deeper you travel into distant lands and cultures, the more varied the people you'll encounter. It can be fun and intriguing to meet people of vastly different cultures. It can also be alienating and even dangerous. I've seen women treated poorly, child labourers hard at work, and helpless animals suffering in the streets. Tolerance for other cultures is necessary to access these places and document the realities within them. Our job as photographers is to observe, with the hope that our images may influence positive social change.
These two portraits are of elderly actors; the type that the cinematic world calls' "character actors" (these are generally defined as supporting actors who play unusual, interesting, or eccentric characters). I found these actors to be much more visually interesting than the glamorous divas; not because of their rugged and wrinkled physiognomies but because they had presence...and must've been part of these troupes for as long as they could remember.