So, if travel photography as a traditional career is dying, than how are these people making their money? Well, I wish I could give you the answer to that question, but I can’t. These days, everyone has a different method of money-making. All I can do is tell you my story, and how I manage to keep from sleeping under a bridge every night — though barely.
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This is my biggest source of income these days. I have one company that has me on retainer for $1,000 a month for a year. They get the pick of a couple images each month that they’ll use for social media and marketing purposes. They have a specific style of image that they want, so I spend a good part of my time trying to create those images for them.
Some of these 'singalong' parlors still exist, faded and tired but otherwise unchanged, offering a taste of popular and cheap entertainment from a past era. How these survive in anyone's guess. The parlors usually have an organist (who can also play a guitar) and a handful of habitual customers who sing Cantonese songs...and occasionally Western oldies such as "Sealed With A Kiss" by the Canton Singing House organist.
My work as a freelance travel writer has remained sort of a back-up source of income for me since moving into the photography world. I really only do it when I feel like money is tight — so, yeah, I basically do it every month. Most of the travel writing clients these days are online, and they don’t pay like they used to. Still, I make enough in writing to help pay some of the bills. I’ve averaged about $400 a month so far in 2015 through freelance writing.
If you are a top notch, worldwide known photographer, it is very likely that customers from all over the world will want to use your services (for fashion, events, sports, architecture, products etc.). But as we are focusing on travel photography, commercial organizations that deal with traveling and tourism are more likely to hire you. Notable examples are hotels, tour companies, airlines and so on.
Pre-2014, blogging was my main source of income. I made money on my blog via advertising and leveraging my audience. However, in 2014 much of this stream of income crashed for me despite my traffic levels rising significantly. Still, while the blog doesn’t really make much money any more, the audience I get on my travel photography blog (which draws around 1,400 unique visitors each day) guides readers to other streams of income.
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
Travel photography as a genre is one of the most open in terms of the subjects it covers. Many travel photographers specialise in a particular aspect of photography such as travel portraits, landscape or documentary photography as well as shooting all aspects of travel. Much of today's Travel Photography style is derived from early work in Magazines such as National Geographic magazine from photographers such as Steve McCurry. This genre of photography entails shooting a wide variety of subjects under varied available conditions, e.g. low light photography indoors, available ambient light photography for exteriors of buildings and monuments, shooting on the streets where sometimes conditions may be hostile, capturing moments which rarely recur, capturing the magic of light while shooting landscapes, etc.