The truth about travel photography in 2015 is that the quality of the images produced is often less important than the person that shot the images. You could say, and many people do say, that the travel photography world has been sold out to the highest bidder. Many of the world’s top travel photographers are no long exploring, no longer searching for new and exciting places to shoot, but going where the money is. As such, many “travel photographers” have now become “corporate/marketing photographers”.
When you travel, saving money is often the exact same as earning. Quite often, exchanging a couple images with a hotel for a free room or a tour company for a free tour is totally worth it. In fact, when I was in Southern Africa, I did this a lot. Safaris are expensive, so I’d create a couple images for a company to use for their marketing purposes in exchange for a free safari. It really is win-win.
For better or for worse, the wealthiest travel photographers in the world these days are not necessarily the best photographers, but the ones who are the best at marketing themselves. Brands, tourism boards, restaurants, and hotel chains are constantly vying for big-name photographers to use their gear, visit their destinations, eat their food, and stay at their hotels.
My personal opinion -after having met many such characters- in India; either in Varanasi, Rishikesh, Vrindavan et al, as well as at the Kumbh Mela, is that the majority of them are fake in the sense that they're not dedicated ascetics, but individuals who are adopted a vagabondage lifestyle, begging for alms and food...under the guise of being holy and religious.
1590s, "act of appointing," from Latin destinationem (nominative destinatio) "purpose, design," from past participle stem of destinare "determine, appoint, choose, make firm or fast," from de- "completely, formally" (see de-) + -stinare, related to stare "to stand," from PIE root *sta- "to stand" (see stet). Modern sense (1787) is from place of destination, where one is "destined" to go.
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
Readers of The Travel Photographer blog know of my current long term involvement in documenting Chinese Opera of the diaspora; an involvement that will culminate into the production of a coffee-table book bearing the same title. It is for this reason that the blog has been recently populated with posts with excellent work of Chinese opera by travel and documentary photographers.
As with all types of photography, smart business sense is key. There are many ways to make a living with travel photography, and much of it extends well beyond your photo gear into social media marketing, content development, negotiation and sales. But the first step is to get out into the world and shoot. Start with anyplace you've been dreaming of traveling, and go! Plan ahead, do some research, and don't shoot like a tourist. Can't afford to travel? Search for opportunities in your nearest city to begin building your portfolio.
Approaching a new client can be a lot easier if you happen to be visiting that region, or if it’s where you are based. Start local and contact businesses who you regularly use or that have less than desirable images on their website…put together a proposal and they’ll more than likely say yes if it benefits them! If they’re just starting out on social media you can offer to create a library of social media images they can use over a 3-6month period to generate interest in their product/region.
Get out there. The only way to discover the rhythm of life in a place, and so figure out what to shoot, is to experience it. Many places, particularly hot ones, are active very early in the morning and late in the afternoon but rather in a lull around midday. Get up early, stay out late. If you are on a tour that is scheduled to leave the hotel or ship at 9:00, get up well before dawn. Wander around before meeting up with your companions. If the tour goes back to the hotel or ship for lunch, don't go with them. Rather than take the bus back at the end of an afternoon tour, hang around until after sunset and then take a taxi. Use any spare time to get out and look for photographs. Besides availing yourself of more opportunities, time spent discovering the place will enrich your experience.
The more willing you are to travel at a moment's notice, the more opportunities you can access. Day jobs will limit travel, so will mortgages and car payments. Photojournalist Lynsey Addario recently wrote about being 7 months pregnant while on assignment in Gaza. I deeply admire her bravery and commitment to her work, but I imagine many photographers aren't willing to make such compromises. Consider your lifestyle, and how much time you're willing to spend away from home. As for myself, I'm a long-term digital nomad traveling with a suitcase and a backpack and an open mind. Being available and flexible has made a monumental difference to my career.
In 2014, I worked with a major car brand, a rental car company, and a couple tourism boards. So far, in 2015, I haven’t worked with anyone, though it’s mostly because I’ve been off doing my own thing. There’s a balance here between going where you want and where the money is. Unfortunately for the weight of my wallet, I’ve always just gone where I want and only take on clients like this if it’s convenient.
Whether at home or abroad, when you know the ins and outs of a particular location, you can provide photography tours and location-specific workshops to serve both tourists and serious photographers. In Greece I found a professional photographer offering pricey photo tours in Santorini, a popular island with stunning viewpoints that are difficult to locate. Part of this photographer's service was to unveil these secret locations. Back in Holland, photographer Michiel Buijse offers nighttime photography workshops in Amsterdam, helping photographers shoot stunning long exposures along the historical canals. Consider what you can offer in a location you know well.
Yes, I know that’s a fairly meager living. Especially when spending $2,000 of it a month. But, how many people can say that they get to travel every day of their lives? Sure, I’d love to be making more, but I have no complaints. On a daily basis, I get to see places and do things that people spend their lives saving to enjoy. I wouldn’t trade my career for anything at this point.
It's best to ask permission if you want to photograph someone, especially if you are working in close. Engage them before you pull out your camera. Learn at least how to say "hello" and "May I make a photograph" in the local language—just showing that you've made a little effort helps. Explain to them what you want to do and what it is about them that made you want to make a picture. If approached in an open and friendly manner, most people will be agreeable—many are flattered that someone has shown an interest in them and what they do. In places where there's a lot of tourism, you may run into people who are tired of being photographed—many tourists are not courteous enough to ask permission, and local people can come to feel abused and exploited. The only way to overcome this is to spend time with the people or to go to parts of the place less frequented by tourists.
Knowing how to use your camera is essential to success as a travel photographer because more often than not, it’s those spur of the moment shots that generate the goods. If you can quickly adapt to the surroundings and know what settings to change in a split-second in order to capture a moment, you’re in with a pretty good shot of becoming a professional photographer.
In contrast with most of my peers, I seldom use Photoshop and have never used Lightroom. However, I rely on three post-processing/editing apps as my tools of choice...these are Color Efex Pro (originally of Google and now part of DxO Software, Iridient Developer (the raw image format processing software for macOS, and well known for its ability to process Fujifilm X-Trans raw files), and lastly ON1 Photo Raw ( a raw processor, photo editor and plug-in collection all in one).