Tip from a pro: Instead of trying to work with a large media organization like a magazine or newspaper, become a small media icon yourself. If you have a large and influential presence on social media, such as Facebook and Twitter, you might be more appealing to these organizations than old school media. So, start a blog, gain followers, and who knows, you could be their next photographer.
Alessandro Bergamini tells us that he is an Italian travel photographer from Finale Emilia in Italy. He started his photography with an old camera donated by his father, and traveled to some of the most remote regions of the world, capturing the spirit and visual cultures of his encounters. He perfected his post-production techniques to better reflect the atmosphere of the images he gleaned from his travels. During 2019, he offers travel workshops in the Wakhan Corridor (Afghanistan) and Kashmir.
When you travel, saving money is often the exact same as earning. Quite often, exchanging a couple images with a hotel for a free room or a tour company for a free tour is totally worth it. In fact, when I was in Southern Africa, I did this a lot. Safaris are expensive, so I’d create a couple images for a company to use for their marketing purposes in exchange for a free safari. It really is win-win.
Contacting editors via email can be the best way to have your work seen. Be sure to know the publication before you approach them, and then send through an email with a story/photo feature idea that you believe will fit their publication perfectly. Make sure your pitch is relevant, straight to the point and time sensitive; most print publications will have issues ready months in advance so it’s worth checking their advertising cut-off dates in order to work out what type of content they’ll be after at what time of year. Pitching a summer photo feature when they’re working on winter destinations won’t get you very far!
Above all, work the situations over. Never be satisfied with your first view of a place or the first frame you snap. It's always possible—and usually likely—that you can come up with something better. Why else would painters make sketches? Get closer, then get closer still. Try different angles, different lenses. Wait for the light, wait for the crowd, wait for a bird to land on the tree branch. Never be in a hurry to get somewhere else. Tell yourself that nothing is more important than getting the best you can get out of the situation you are in. Once you've exhausted every possibility you can think of, you can start working on the next one.
Hi Jan, so happy to hear this article was useful. I’ll be sharing more on how I manage my photography business over the coming weeks in various articles…typically for Instagram I try to post once daily and for ImageBrief I simply respond to relevant briefs that suit images I already have on file. Keep an eye out for new posts weekly and hopefully I’ll cover something of interest to you 🙂
Lyn's last tip is to have your own website. "Show off your work on Instagram and Facebook, but do ensure you have a good, easy to use website too. It should have some of your best work (with lots of keywords!), any specialities, and awards/competitions you have won, and your contact details. It's too easy to get carried away, add thousands of images, and forget the basics. Keep it simple."
This year and I signed a long-term travel photography contract with Cape Town Tourism, the official tourism board in my favorite city in Africa. Meanwhile, I've sold tens of thousands of image licenses through multiple agencies over the years, host local workshops and photowalks in the cities I visit, and I'm constantly working on partnership and sponsorship deals behind-the-scenes. Even my travel photography website works hard for me, as I often get offers and inquiries directly from visitors.
The Lower Omo River in south west Ethiopia is home to eight different tribes whose population is about 200,000 and it is there that they've lived there for many centuries. The tribes such as the Daasanach, Kara (or Karo), and the Mursi live along the Omo river and depend on it for their livelihood. The annual flooding of the Omo River feeds the biodiversity of the region and guarantees the food security of the tribes especially as rainfall is low and erratic.
Pre-2014, blogging was my main source of income. I made money on my blog via advertising and leveraging my audience. However, in 2014 much of this stream of income crashed for me despite my traffic levels rising significantly. Still, while the blog doesn’t really make much money any more, the audience I get on my travel photography blog (which draws around 1,400 unique visitors each day) guides readers to other streams of income.
If you are a top notch, worldwide known photographer, it is very likely that customers from all over the world will want to use your services (for fashion, events, sports, architecture, products etc.). But as we are focusing on travel photography, commercial organizations that deal with traveling and tourism are more likely to hire you. Notable examples are hotels, tour companies, airlines and so on.
Make use of people to give your images life and scale. If the facade of a particular building appeals to you, the picture may be that much better if you show people walking in front of it. They will give it scale and also let viewers know what sorts of people live there, how they dress, and the like. An outdoor café may be more interesting crowded with people than empty.