Besides the travel publications like National Geographic Traveler, Conde Nast Traveler, etc., the demand for this genre exists in industries like Travel, Photo Education, etc. Many travel photographers are today leading photo-tours through companies such as Intrepid Exposures, utilising their knowledge of unique travel locations, experience of working as professional photographers and using this to help travel enthusiasts take great travel images during their trips. Many others are doubling up as educators in the field of ambient light photography. Some of them are doing assignments which intrinsically use their strengths, e.g. shooting exteriors or interiors of buildings for architects and interior designers. Photographers like Steve McCurry are often commissioned to shoot commercial advertising work using their skills from travel and documentary photography to produce powerful advertising images.
Honestly, I think this is the smallest source of income thus far in 2015. There just isn’t a lot of demand these days. Yes, I’ve had some works published in major media outlets. I had a two page spread from Iceland in The Guardian, for example. But the traditional journalism work isn’t something I chase anymore. It’s too much work. You spend 95% of your time pitching, and 5% of your time in the field. I really only do traditional journalism work these days if a newspaper or magazine approaches me. In 2015, I have made about $150 a month from traditional journalism.
I left home in 2009 with $500 to my name, a point and shoot camera, and a desire to spend the rest of my life exploring the planet. Looking back, I was beyond naïve. However, without that naivety, I would have never made the first step towards chasing my dreams. Today, I struggle to get by. In a heart beat, my income streams could all dry up. But I don’t worry anymore, I just take pictures and love every minute of it.
Contacting editors via email can be the best way to have your work seen. Be sure to know the publication before you approach them, and then send through an email with a story/photo feature idea that you believe will fit their publication perfectly. Make sure your pitch is relevant, straight to the point and time sensitive; most print publications will have issues ready months in advance so it’s worth checking their advertising cut-off dates in order to work out what type of content they’ll be after at what time of year. Pitching a summer photo feature when they’re working on winter destinations won’t get you very far!
To be honest, I do not think I will ever make it as a travel photographer. I love travelling and I love capturing my adventures in pictures. And I know that I have some decent ones, but selling them seems like a daunting task. I think I might be better off as a travel journalist, to be honest, if only because that’s an area where I am more confident (and in a way, this article applies to becoming a travel journalist as well). I have, however, tried selling pictures through microstock sites. Getty Images, Shutterstock and Adobe Stock are the ones I have uploaded the highest number of images to. From my experience, these websites require you to spend a long time creating hashtags and correctly labeling your photos for very little reward. It is great because once the work is done, you can earn money forever. But chances are high that you will only get a few cents, if any at all. I think if you are serious about being a photographer, this one is not an option to consider.
After spending the last 6 years fiddling and learning photography, my wife and I are about to move to Cambridge, UK from Melbourne. We are planning to post and write about our European trips in a capacity that is more than just telling our family what we are doing with the goal of allowing our work to eventually pay for our travel. Our first real post will be up soon, looking at our short weekend trip into the Wimmera/Mallee to visit the new Silo Art in the region. My Wife is a much better writer than I am and is currently editing!
When you really love photographing a certain subject, it shows in your work. If you've built a cohesive collection of images around a particular people or place, consider hanging it in a gallery or selling prints or photo books online. Share your work with artist's galleries in and around relevant locales until you find someone who bites. Southwestern USA photographer Brett Edge took it a step further and opened his own gorgeous fine art gallery in Moab, Utah. Photographer Vivienne Gucwa published a coffee table book featuring her New York City photography. Just getting started? Share your work online for exposure, and upload it to print-on-demand websites for effortless print sales.
The truth about travel photography in 2015 is that the quality of the images produced is often less important than the person that shot the images. You could say, and many people do say, that the travel photography world has been sold out to the highest bidder. Many of the world’s top travel photographers are no long exploring, no longer searching for new and exciting places to shoot, but going where the money is. As such, many “travel photographers” have now become “corporate/marketing photographers”.
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
Get out there. The only way to discover the rhythm of life in a place, and so figure out what to shoot, is to experience it. Many places, particularly hot ones, are active very early in the morning and late in the afternoon but rather in a lull around midday. Get up early, stay out late. If you are on a tour that is scheduled to leave the hotel or ship at 9:00, get up well before dawn. Wander around before meeting up with your companions. If the tour goes back to the hotel or ship for lunch, don't go with them. Rather than take the bus back at the end of an afternoon tour, hang around until after sunset and then take a taxi. Use any spare time to get out and look for photographs. Besides availing yourself of more opportunities, time spent discovering the place will enrich your experience.
Tip from a pro: Instead of trying to work with a large media organization like a magazine or newspaper, become a small media icon yourself. If you have a large and influential presence on social media, such as Facebook and Twitter, you might be more appealing to these organizations than old school media. So, start a blog, gain followers, and who knows, you could be their next photographer.
In 2014, I worked with a major car brand, a rental car company, and a couple tourism boards. So far, in 2015, I haven’t worked with anyone, though it’s mostly because I’ve been off doing my own thing. There’s a balance here between going where you want and where the money is. Unfortunately for the weight of my wallet, I’ve always just gone where I want and only take on clients like this if it’s convenient.