Make use of people to give your images life and scale. If the facade of a particular building appeals to you, the picture may be that much better if you show people walking in front of it. They will give it scale and also let viewers know what sorts of people live there, how they dress, and the like. An outdoor café may be more interesting crowded with people than empty.
So, if travel photography as a traditional career is dying, than how are these people making their money? Well, I wish I could give you the answer to that question, but I can’t. These days, everyone has a different method of money-making. All I can do is tell you my story, and how I manage to keep from sleeping under a bridge every night — though barely.
Photographers for National Geographic spend a lot of time doing research. This helps us figure out what's there—what the place is about and what subjects we need to cover. Read brochures and travel books. Go to libraries, bookstores, or onto the Web. Talk to friends who have been there. Pick up travel information at the country's embassy. Find whatever you can that is relevant, and devour it.
The Yuen Po street Bird Garden in Hong Kong was built in the late 1990's after the former "Bird Street" at Hong Lok Street was demolished. It was built to preserve the spirit and popularity of the bird stalls that once were in Mongkok. The Chinese have traditionally liked to keep birds as pets, and this tradition is maintained in this small garden. Men (I've not seen a woman there except those selling birds, birdseed and live crickets) walk around; whistling at the caged birds, from delicate canaries to colorful parrots, admiring their plumage and a few walking their pets in cages.
Embarking on such photographic projects make me look for relevant snippets of history, social mores and art (for example, the occupation of Shanghai by the Japanese in the thirties, the Chinoiserie fad of the 18th century, fictional stories similar to that of Madam Butterfly et al). I also learned the aesthetic of the cheongsam (aka qi pao) in its various forms, and the beauty of Chinese calligraphy. I also scoured the internet for Chinese legends, poetry and songs/music that inspired the 2-3 minutes plots of my photo films; as I call these audio slideshows.
Some of these 'singalong' parlors still exist, faded and tired but otherwise unchanged, offering a taste of popular and cheap entertainment from a past era. How these survive in anyone's guess. The parlors usually have an organist (who can also play a guitar) and a handful of habitual customers who sing Cantonese songs...and occasionally Western oldies such as "Sealed With A Kiss" by the Canton Singing House organist.
Travel photography as a genre is one of the most open in terms of the subjects it covers. Many travel photographers specialise in a particular aspect of photography such as travel portraits, landscape or documentary photography as well as shooting all aspects of travel. Much of today's Travel Photography style is derived from early work in Magazines such as National Geographic magazine from photographers such as Steve McCurry. This genre of photography entails shooting a wide variety of subjects under varied available conditions, e.g. low light photography indoors, available ambient light photography for exteriors of buildings and monuments, shooting on the streets where sometimes conditions may be hostile, capturing moments which rarely recur, capturing the magic of light while shooting landscapes, etc.
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
When you really love photographing a certain subject, it shows in your work. If you've built a cohesive collection of images around a particular people or place, consider hanging it in a gallery or selling prints or photo books online. Share your work with artist's galleries in and around relevant locales until you find someone who bites. Southwestern USA photographer Brett Edge took it a step further and opened his own gorgeous fine art gallery in Moab, Utah. Photographer Vivienne Gucwa published a coffee table book featuring her New York City photography. Just getting started? Share your work online for exposure, and upload it to print-on-demand websites for effortless print sales.
Every Destination Hotel is a gateway. To new adventures. To new surroundings. To new cultures. That’s why we offer such a diverse collection of hotels and resorts – each one committed to drawing upon the best of its location. Whether it’s beachside spa relaxation or a mountain retreat, each property is individual at heart, in harmony with its surroundings and shaped by its local culture. When you stay with us, you can always count on an intimate knowledge of place. And a warm invitation to experience genuine discovery.
First and foremost, think about what made you decide, out of all the places in the world, to choose this particular destination. Whatever it is—the beach, the rides, the mountain, the galleries, the food—obviously appeals to you. If it didn't, you wouldn't be going there. That site or activity (or inactivity) is one of the things you want to photograph. But there are probably many other interesting aspects of the place you may not be aware of. That's where research comes in.
You cannot always ask permission, of course. If you are shooting a street scene or a wide shot of a market, you can't run up to everyone and ask if it's OK. In general, people do not mind this sort of photography—it's only when they're singled out that they get uncomfortable. But not always. Be sensitive to the scene in your viewfinder. If people are getting nervous, ask permission or move on.
In March 2018, I traveled to Shanghai to give a lecture and a street workshop at Imaging Group, and recall doing some location scouting in Laoximen with Tamia Tang (my assistant). We met an elderly resident who had lived in her small rooms virtually all her life, and had been told that she would have to vacate them soon. She claimed satisfaction that the city would be offering residents alternative housing or monetary compensation as the weather in Shanghai was too cold for her.
Whether you're licensing photos through an agency or you're working with local businesses, destination photos sell. If you're just starting out, consider uploading your best work to sites like 500px, where you can offer your images for license quite easily. If you already have a strong portfolio of work, consider applying to Stocksy, the most reputable agency in the stock photo business. Interested in reportage? You can sign up for a Demotix account to get started in travel photojournalism.
It's best to ask permission if you want to photograph someone, especially if you are working in close. Engage them before you pull out your camera. Learn at least how to say "hello" and "May I make a photograph" in the local language—just showing that you've made a little effort helps. Explain to them what you want to do and what it is about them that made you want to make a picture. If approached in an open and friendly manner, most people will be agreeable—many are flattered that someone has shown an interest in them and what they do. In places where there's a lot of tourism, you may run into people who are tired of being photographed—many tourists are not courteous enough to ask permission, and local people can come to feel abused and exploited. The only way to overcome this is to spend time with the people or to go to parts of the place less frequented by tourists.
The second image is of Feng "Lisa" Lee, a tea cultivator and business woman from Taipei. It's one of the images of Lisa that was shot in the confines of a photo studio owned by Timothy Huang in mid December 2018. A selection of these studio shots along with other exterior images at the beautiful Lin Ben Yuan Family Mansion (林本源園邸) in Taipei were woven into a photo film titled The Fairy & The Erhu. There is no narration in this audio slideshow....just the lovely sound of the erhu; the traditional Chinese two-stringed bowed musical instrument.
Besides the travel publications like National Geographic Traveler, Conde Nast Traveler, etc., the demand for this genre exists in industries like Travel, Photo Education, etc. Many travel photographers are today leading photo-tours through companies such as Intrepid Exposures, utilising their knowledge of unique travel locations, experience of working as professional photographers and using this to help travel enthusiasts take great travel images during their trips. Many others are doubling up as educators in the field of ambient light photography. Some of them are doing assignments which intrinsically use their strengths, e.g. shooting exteriors or interiors of buildings for architects and interior designers. Photographers like Steve McCurry are often commissioned to shoot commercial advertising work using their skills from travel and documentary photography to produce powerful advertising images.
In general, I abide by what I call “The Octopus” approach to income generation. After 2 years trying to make it in traditional journalism, I realized that as a freelancer you need to try to have your hands in as many different pots as possible to survive. Essentially, if I can have 8 different sources of income at $250 each a month, I’ll make my $2000. And, if I lose one source of income, it’s not the end of the world. These are the various sources my hands extend towards.
The third image is of Jinru Lee; a student and part-time model in Georgetown (Penang Island, Malaysia). It was made in late August 2018 under the sweltering sun of Penang, and inside the Cheah Kongsi Clan House Temple on Lebuh Armenian. I was in Penang to photograph the various Hokkien operas during the Hungry Ghost festival, and took the opportunity to set a photo shoot in its streets for a forthcoming audio slideshow (aka photo film) titled "The Phantom of the Opera".
Oh gosh, that's 36 hours in the air, Hans? Ouch!! I'm counting total transit time -- for example, a flight I almost booked from Amsterdam to Cape Town had a 2 hour hop to Vienna with an 11 hour layover, followed by a 6.5 hour flight to Ethiopia with a 17 hour layover, followed by a 9 hour flight to Cape Town. Total transit = 45+ hours. Pretty rough!
Travel photography is a genre of photography that may involve the documentation of an area's landscape, people, cultures, customs and history. The Photographic Society of America defines a travel photo as an image that expresses the feeling of a time and place, portrays a land, its people, or a culture in its natural state, and has no geographical limitations.
Setting goals and thinking about the reason you want to be a travel photographer sounds like a pretty easy step to skip but believe me, you want those goals to look back at one day. When you’ve had a bad few months without work, when you’re knee deep in mud because you took the term ‘getting the shot’ a bit too far…you want to be reminded of why you’re doing it.
You can offer photography services to any business in the travel/tourism industry at your destination of choice. Opportunities are plentiful, whether you're selling your services or offering a trade. Going skiing in Colorado? Get in touch with local lodges about trading photography for a free stay. Vacationing in Vienna? Talk to the local tourism board about shooting a few photos for a fee. I recently made a deal like this in Cape Town shooting a month-long campaign with their tourism board, which resulted in a promotional blog post and lead to even more work. Remember that a strong portfolio goes a long way, and as it grows, so will your opportunities.