As with all types of photography, smart business sense is key. There are many ways to make a living with travel photography, and much of it extends well beyond your photo gear into social media marketing, content development, negotiation and sales. But the first step is to get out into the world and shoot. Start with anyplace you've been dreaming of traveling, and go! Plan ahead, do some research, and don't shoot like a tourist. Can't afford to travel? Search for opportunities in your nearest city to begin building your portfolio.
You can offer photography services to any business in the travel/tourism industry at your destination of choice. Opportunities are plentiful, whether you're selling your services or offering a trade. Going skiing in Colorado? Get in touch with local lodges about trading photography for a free stay. Vacationing in Vienna? Talk to the local tourism board about shooting a few photos for a fee. I recently made a deal like this in Cape Town shooting a month-long campaign with their tourism board, which resulted in a promotional blog post and lead to even more work. Remember that a strong portfolio goes a long way, and as it grows, so will your opportunities.
On the two recent occasions I was in Shanghai, I was thrilled by the abundance of candid street photography opportunities that presented themselves in its old neighborhoods. The narrow lanes crisscrossing these neighborhoods are called lòngtáng (弄堂) or alternatively, lilong (里弄), where whole communities live and sometimes work. The Shanghai lòngtáng can either refer to the lanes that its houses face onto, or to a group of houses connected by them.
Readers of The Travel Photographer blog know of my current long term involvement in documenting Chinese Opera of the diaspora; an involvement that will culminate into the production of a coffee-table book bearing the same title. It is for this reason that the blog has been recently populated with posts with excellent work of Chinese opera by travel and documentary photographers.
You cannot always ask permission, of course. If you are shooting a street scene or a wide shot of a market, you can't run up to everyone and ask if it's OK. In general, people do not mind this sort of photography—it's only when they're singled out that they get uncomfortable. But not always. Be sensitive to the scene in your viewfinder. If people are getting nervous, ask permission or move on.
In many tourist destinations, people may ask for money if you want to photograph them. Many of these places are desperately poor, and people have few ways of getting hold of cash. The money they ask for is usually not very much to us, but may represent quite a lot to them. How you deal with these situations is up to you, but remember that every time you buy a postcard, you are happy to spend the money for a picture somebody else took. Why not spend a little on your own?
This is my biggest source of income these days. I have one company that has me on retainer for $1,000 a month for a year. They get the pick of a couple images each month that they’ll use for social media and marketing purposes. They have a specific style of image that they want, so I spend a good part of my time trying to create those images for them.
Lyn's last tip is to have your own website. "Show off your work on Instagram and Facebook, but do ensure you have a good, easy to use website too. It should have some of your best work (with lots of keywords!), any specialities, and awards/competitions you have won, and your contact details. It's too easy to get carried away, add thousands of images, and forget the basics. Keep it simple."
If the instability of the freelance photographer’s way of life isn’t for you, you can always find a day job that involves traveling. Then you can go to lots of places, be paid for it through your job, and do travel photography in your spare time. Jobs like flight attendant, global salesperson, English teacher (or a spy!) are just several of many professions that let you visit your dream locations, without being too risky on the financial side.
A pretty picture is not enough. It needs to be high quality and it needs to be original. For magazines, you need to consider issues such as leaving space on the image for word placement, positioning your subject off-centre so it doesn’t fall down the page join, and possibly placing the subject on the right-hand side of a landscape shot for maximum impact.
There's much more to becoming a travel photographer than exploring exotic destinations and clicking your shutter. Getting up at stupid-o-clock to catch the perfect sunrise, carrying a camera that’s heavier than four backpacks, skipping meals in the quest for perfect light, and missing out on the travel experience because you’re too busy taking photos, are just a few of the downsides.
Taking the first step: Approach the client with already made photos. Visited a nice hotel during your last vacation? The hotel’s management will probably be very happy to publish your images if they are good. Most likely they won’t pay you as they did not order the images from you, but they will give you a credit under the photo. But this would be a good start as you’re now published and have a working relationship with a known brand for your CV.
Yes, I know that’s a fairly meager living. Especially when spending $2,000 of it a month. But, how many people can say that they get to travel every day of their lives? Sure, I’d love to be making more, but I have no complaints. On a daily basis, I get to see places and do things that people spend their lives saving to enjoy. I wouldn’t trade my career for anything at this point.
When I was just eight years old I would flip through the pages of National Geographic and imagine being a photographer in Africa. I was captivated by the faces and places that seemed worlds apart from my typical Middle American hometown. Fast forward years later, and I'm living the dream as a travel photographer working throughout Africa and Europe. If you've ever wanted to travel the world with your camera, here's my advice to help you get started and thrive in professional travel photography.
Don’t undersell yourself. You might be doing your dream job, but you can’t do it for love alone – that won’t pay the bills and it will undermine your status as a professional. If clients are buying your work they should pay the going rate. I’Anson advises: “Don’t give pictures away in return for an airfare or hotel accommodation. It’s much harder to charge once you’ve set a precedent like that.”
Some libraries already have enough travel shots, but the big online stock libraries are always looking for fresh images, and want to offer as much as variety as possible. So, if you want to submit to a particular library, check you have a good range of high-quality images that are different from the library’s current selection (and as good as, or better!). Libraries will also take a cut of the money you make from selling your images, typically 50%.
Like landscapes, each city and town has its own look and feel—a distinctive setting, architecture, or skyline; a famous local site; a particular kind of food or dress. There's always at least one thing that is unique. When covering a town or city, even a small village, you need to do three basic things at a minimum: capture a sense of place, which is usually a wide shot that shows the setting, skyline, or other view that gives a feeling for the whole; landmarks that the place is famous for; the life of its inhabitants. For the cityscapes and wide shots, as well as for the landmarks, it's a good idea to check out the postcard racks in your hotel lobby or at kiosks. They will quickly give you an idea of where the best views are and what is considered well-known enough to warrant a postcard.
Make use of people to give your images life and scale. If the facade of a particular building appeals to you, the picture may be that much better if you show people walking in front of it. They will give it scale and also let viewers know what sorts of people live there, how they dress, and the like. An outdoor café may be more interesting crowded with people than empty.