Tip from a pro: Instead of trying to work with a large media organization like a magazine or newspaper, become a small media icon yourself. If you have a large and influential presence on social media, such as Facebook and Twitter, you might be more appealing to these organizations than old school media. So, start a blog, gain followers, and who knows, you could be their next photographer.
Like landscapes, each city and town has its own look and feel—a distinctive setting, architecture, or skyline; a famous local site; a particular kind of food or dress. There's always at least one thing that is unique. When covering a town or city, even a small village, you need to do three basic things at a minimum: capture a sense of place, which is usually a wide shot that shows the setting, skyline, or other view that gives a feeling for the whole; landmarks that the place is famous for; the life of its inhabitants. For the cityscapes and wide shots, as well as for the landmarks, it's a good idea to check out the postcard racks in your hotel lobby or at kiosks. They will quickly give you an idea of where the best views are and what is considered well-known enough to warrant a postcard.
"Back when we started Wanderlust, we would invite photographers in with their portfolios. Nowadays, although we do commission some work, we increasingly use online stock libraries to find images for this website and for our magazines. On the one hand, they libraries have a wide range and make it very easy to search. On the other hand, we can find ourselves wading through pages of very average shots that don't offer anything different or fresh. And, so often we struggle to find what we need due to poor tagging by the photographers."
Understanding the customs and traditions of a place is vital. For one thing, you want to be sure you act in a way that is not rude or offensive while you are there, and it's hard to know what's acceptable and what isn't with some knowledge. It can also help you understand things people do that at first encounter you might consider incomprehensible or even horrifying.
Make use of people to give your images life and scale. If the facade of a particular building appeals to you, the picture may be that much better if you show people walking in front of it. They will give it scale and also let viewers know what sorts of people live there, how they dress, and the like. An outdoor café may be more interesting crowded with people than empty.