We often travel with people we know—taking a family vacation, for example, or bicycling around Tuscany with a group of friends. We quite naturally want to come home with pictures of them as souvenirs of the trip. Be sure to get these, but don't forget that you can also use members of your family and your friends to make your other photographs more effective.
This is my biggest source of income these days. I have one company that has me on retainer for $1,000 a month for a year. They get the pick of a couple images each month that they’ll use for social media and marketing purposes. They have a specific style of image that they want, so I spend a good part of my time trying to create those images for them.
However, now only about 10 professional street opera troupes are left in Singapore, drawing an ever-smaller audience of elderly people. The decline of street opera in Singapore was caused by its government's policy to replace dialects (such as Hakka, Hokkien et al) with Mandarin, and the slow erosion of its audience. The spread of television, movies and social media platforms exacerbated the disinterest of the younger generation in this ancient art form.
Some libraries already have enough travel shots, but the big online stock libraries are always looking for fresh images, and want to offer as much as variety as possible. So, if you want to submit to a particular library, check you have a good range of high-quality images that are different from the library’s current selection (and as good as, or better!). Libraries will also take a cut of the money you make from selling your images, typically 50%.
Alessandro Bergamini tells us that he is an Italian travel photographer from Finale Emilia in Italy. He started his photography with an old camera donated by his father, and traveled to some of the most remote regions of the world, capturing the spirit and visual cultures of his encounters. He perfected his post-production techniques to better reflect the atmosphere of the images he gleaned from his travels. During 2019, he offers travel workshops in the Wakhan Corridor (Afghanistan) and Kashmir.
Long gone are the days in which being a travel photographer simply meant you shot photography for a certain travel magazine or newspaper. The world isn’t that simple anymore, and the level of competition in the photography world has never been higher. But still, I’m fairly sure there are more “travel photographers” on the planet now than there ever were — just check your Instagram feeds.
Before I get into the “how”, let me tell you about the “how much”. In traveling the world, I spend an average of $2,000 a month. That includes accommodation, transportation, food, etc. I don’t have a home, so that $2,000 is in fact the entire extent of my expenses. Thus, to keep myself from non-under-bridge housing, I need to make that much each month… but preferably a bit more. And, before you ask: no, I don’t have savings, I don’t have a trust fund, and no I don’t have a sugar mama (although I want one).
For micro-stock, I have portfolios on a dozen different sites. However, I really only publish images on a regular basis to ShutterStock and iStock. Between my micro-stock sales, I have averaged about $250 a month on average. The best part of micro-stock for me is that it’s fairly residual and passive. I spend very little time on it, and it keeps coming month after month even if I stop working at it.
Despite that previous statement, I do believe that the travel photography community is stronger than it has ever been. Yes, traditional forms of income-generation are dying, but the evolving world has opened up a thousand different doors for those willing to take the risks to make it in the industry. And, yes, there is a lot of competition out there in the travel photography world, but the community is strong and the amount of camaraderie rather than jealousy in the business absolutely floors me nearly every day.
Approaching a new client can be a lot easier if you happen to be visiting that region, or if it’s where you are based. Start local and contact businesses who you regularly use or that have less than desirable images on their website…put together a proposal and they’ll more than likely say yes if it benefits them! If they’re just starting out on social media you can offer to create a library of social media images they can use over a 3-6month period to generate interest in their product/region.
Make use of people to give your images life and scale. If the facade of a particular building appeals to you, the picture may be that much better if you show people walking in front of it. They will give it scale and also let viewers know what sorts of people live there, how they dress, and the like. An outdoor café may be more interesting crowded with people than empty.