The truth about travel photography in 2015 is that the quality of the images produced is often less important than the person that shot the images. You could say, and many people do say, that the travel photography world has been sold out to the highest bidder. Many of the world’s top travel photographers are no long exploring, no longer searching for new and exciting places to shoot, but going where the money is. As such, many “travel photographers” have now become “corporate/marketing photographers”.
Get lost. Wander down alleys. Sit in cafés and watch life pass by. Don't eat where the tourists do, but where you see locals. Just set off down a street and see where it leads. Look around the bends, over the rises. Get away from the crowd. I find that if I meander away from the tourists and tourist sites, away from what is too familiar and comfortable, it's much easier to adapt to the rhythm of a place, and to be more observant.
You can offer photography services to any business in the travel/tourism industry at your destination of choice. Opportunities are plentiful, whether you're selling your services or offering a trade. Going skiing in Colorado? Get in touch with local lodges about trading photography for a free stay. Vacationing in Vienna? Talk to the local tourism board about shooting a few photos for a fee. I recently made a deal like this in Cape Town shooting a month-long campaign with their tourism board, which resulted in a promotional blog post and lead to even more work. Remember that a strong portfolio goes a long way, and as it grows, so will your opportunities.
As with all types of photography, smart business sense is key. There are many ways to make a living with travel photography, and much of it extends well beyond your photo gear into social media marketing, content development, negotiation and sales. But the first step is to get out into the world and shoot. Start with anyplace you've been dreaming of traveling, and go! Plan ahead, do some research, and don't shoot like a tourist. Can't afford to travel? Search for opportunities in your nearest city to begin building your portfolio.
Tip from a pro: Instead of trying to work with a large media organization like a magazine or newspaper, become a small media icon yourself. If you have a large and influential presence on social media, such as Facebook and Twitter, you might be more appealing to these organizations than old school media. So, start a blog, gain followers, and who knows, you could be their next photographer.
So, if travel photography as a traditional career is dying, than how are these people making their money? Well, I wish I could give you the answer to that question, but I can’t. These days, everyone has a different method of money-making. All I can do is tell you my story, and how I manage to keep from sleeping under a bridge every night — though barely.
For example, a product review I did in December of 2014 led people to the product on Amazon via an affiliate link. That product sold extremely well, and people also bought other things well they were shopping. That affiliate link earned me a pretty penny. Of course, that’s not always sustainable. In January and February I earned $300 and $400 respectively from affiliate sales. In March, I only earned $50.
However I didn't realize that he had done lovely work documenting a rural Chinese opera troupe in Sichuan featured on the International Business Times..thus providing me with valuable inspiration for my own long term book project involving Chinese opera of the Diaspora. My primary focus in this project is on the "rural" or provincial troupes who perform their art during Chinese celebrations and religious observances.
As an approved photographer on stock libraries, you can possibly get access to client briefs where you can submit your work direct to the client, meaning they’ll consider you for the project and see your profile. Otherwise there’s usually a marketplace type system for you to upload your images and have them added to collections based on themes, destinations and seasons.
Make use of people to give your images life and scale. If the facade of a particular building appeals to you, the picture may be that much better if you show people walking in front of it. They will give it scale and also let viewers know what sorts of people live there, how they dress, and the like. An outdoor café may be more interesting crowded with people than empty.