If the instability of the freelance photographer’s way of life isn’t for you, you can always find a day job that involves traveling. Then you can go to lots of places, be paid for it through your job, and do travel photography in your spare time. Jobs like flight attendant, global salesperson, English teacher (or a spy!) are just several of many professions that let you visit your dream locations, without being too risky on the financial side.
In general, I abide by what I call “The Octopus” approach to income generation. After 2 years trying to make it in traditional journalism, I realized that as a freelancer you need to try to have your hands in as many different pots as possible to survive. Essentially, if I can have 8 different sources of income at $250 each a month, I’ll make my $2000. And, if I lose one source of income, it’s not the end of the world. These are the various sources my hands extend towards.
Taking the first step: Approach the client with already made photos. Visited a nice hotel during your last vacation? The hotel’s management will probably be very happy to publish your images if they are good. Most likely they won’t pay you as they did not order the images from you, but they will give you a credit under the photo. But this would be a good start as you’re now published and have a working relationship with a known brand for your CV.
After spending the last 6 years fiddling and learning photography, my wife and I are about to move to Cambridge, UK from Melbourne. We are planning to post and write about our European trips in a capacity that is more than just telling our family what we are doing with the goal of allowing our work to eventually pay for our travel. Our first real post will be up soon, looking at our short weekend trip into the Wimmera/Mallee to visit the new Silo Art in the region. My Wife is a much better writer than I am and is currently editing!
In 2014, I worked with a major car brand, a rental car company, and a couple tourism boards. So far, in 2015, I haven’t worked with anyone, though it’s mostly because I’ve been off doing my own thing. There’s a balance here between going where you want and where the money is. Unfortunately for the weight of my wallet, I’ve always just gone where I want and only take on clients like this if it’s convenient.
Readers of The Travel Photographer blog know of my current long term involvement in documenting Chinese Opera of the diaspora; an involvement that will culminate into the production of a coffee-table book bearing the same title. It is for this reason that the blog has been recently populated with posts with excellent work of Chinese opera by travel and documentary photographers.
My work as a freelance travel writer has remained sort of a back-up source of income for me since moving into the photography world. I really only do it when I feel like money is tight — so, yeah, I basically do it every month. Most of the travel writing clients these days are online, and they don’t pay like they used to. Still, I make enough in writing to help pay some of the bills. I’ve averaged about $400 a month so far in 2015 through freelance writing.
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
This year and I signed a long-term travel photography contract with Cape Town Tourism, the official tourism board in my favorite city in Africa. Meanwhile, I've sold tens of thousands of image licenses through multiple agencies over the years, host local workshops and photowalks in the cities I visit, and I'm constantly working on partnership and sponsorship deals behind-the-scenes. Even my travel photography website works hard for me, as I often get offers and inquiries directly from visitors.
Mixing the Hanxiang Water Garden photo shoot and another in the water town of Xinchang, I produced "The Legend of Hua"; a complex photo film meshing the topic of ghosts, opium, Shanghai in its 1930's heyday, traditional Chinese cultural and supernatural elements; all revolving around a plot of betrayal. Its plot is influenced by a 1988 movie by Stanley Kwan (in turn based on a novel by Li Pi-Hua (also known as Lillian Lee), one of the most influential Chinese TV writers, film writers and reporters.
We are unlikely to long remember the smell and buzz of a flower garden in spring, the awe of gazing for the first time at the mountain we intend to climb, the caress of a tropical breeze, the thrill of a huge roller coaster, the wonder of our first wild bear, or the adrenaline of rafting white water. Our photographs need to bring these and other sensations back, to trigger our memories, and to communicate how we felt to others. To do this, we need to think and feel as much as look when setting out to make photographs.
A pretty picture is not enough. It needs to be high quality and it needs to be original. For magazines, you need to consider issues such as leaving space on the image for word placement, positioning your subject off-centre so it doesn’t fall down the page join, and possibly placing the subject on the right-hand side of a landscape shot for maximum impact.
Oh gosh, that's 36 hours in the air, Hans? Ouch!! I'm counting total transit time -- for example, a flight I almost booked from Amsterdam to Cape Town had a 2 hour hop to Vienna with an 11 hour layover, followed by a 6.5 hour flight to Ethiopia with a 17 hour layover, followed by a 9 hour flight to Cape Town. Total transit = 45+ hours. Pretty rough!
First and foremost, think about what made you decide, out of all the places in the world, to choose this particular destination. Whatever it is—the beach, the rides, the mountain, the galleries, the food—obviously appeals to you. If it didn't, you wouldn't be going there. That site or activity (or inactivity) is one of the things you want to photograph. But there are probably many other interesting aspects of the place you may not be aware of. That's where research comes in.
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