Long-haul flights are brutal to your body, and jet-lag can cripple your productivity while you acclimate to your surroundings. I was practically giddy this week when I found a flight to South Africa a mere 36 hours long — 12 hours shorter than I had anticipated. After spending two or three days in transit, it typically takes me a day to feel functional again, and a week to feel normal.
If you are a top notch, worldwide known photographer, it is very likely that customers from all over the world will want to use your services (for fashion, events, sports, architecture, products etc.). But as we are focusing on travel photography, commercial organizations that deal with traveling and tourism are more likely to hire you. Notable examples are hotels, tour companies, airlines and so on.
Honestly, I think this is the smallest source of income thus far in 2015. There just isn’t a lot of demand these days. Yes, I’ve had some works published in major media outlets. I had a two page spread from Iceland in The Guardian, for example. But the traditional journalism work isn’t something I chase anymore. It’s too much work. You spend 95% of your time pitching, and 5% of your time in the field. I really only do traditional journalism work these days if a newspaper or magazine approaches me. In 2015, I have made about $150 a month from traditional journalism.
You can offer photography services to any business in the travel/tourism industry at your destination of choice. Opportunities are plentiful, whether you're selling your services or offering a trade. Going skiing in Colorado? Get in touch with local lodges about trading photography for a free stay. Vacationing in Vienna? Talk to the local tourism board about shooting a few photos for a fee. I recently made a deal like this in Cape Town shooting a month-long campaign with their tourism board, which resulted in a promotional blog post and lead to even more work. Remember that a strong portfolio goes a long way, and as it grows, so will your opportunities.
Tip from a pro: Instead of trying to work with a large media organization like a magazine or newspaper, become a small media icon yourself. If you have a large and influential presence on social media, such as Facebook and Twitter, you might be more appealing to these organizations than old school media. So, start a blog, gain followers, and who knows, you could be their next photographer.
"Back when we started Wanderlust, we would invite photographers in with their portfolios. Nowadays, although we do commission some work, we increasingly use online stock libraries to find images for this website and for our magazines. On the one hand, they libraries have a wide range and make it very easy to search. On the other hand, we can find ourselves wading through pages of very average shots that don't offer anything different or fresh. And, so often we struggle to find what we need due to poor tagging by the photographers."
Some of these 'singalong' parlors still exist, faded and tired but otherwise unchanged, offering a taste of popular and cheap entertainment from a past era. How these survive in anyone's guess. The parlors usually have an organist (who can also play a guitar) and a handful of habitual customers who sing Cantonese songs...and occasionally Western oldies such as "Sealed With A Kiss" by the Canton Singing House organist.
Make time for photography. Like doing anything well, making good photographs requires a commitment of time and energy. One problem with much of modern travel is that the days are chockablock full of scheduled tours, events, and meals. Our trips are usually of limited time, and we naturally want to see as many sites as possible. The itineraries rarely leave room for serious photography. You have to make time. It may help to make photography a scheduled part of every day, so you know you have the time and won't be tempted to get lazy and say, "I'll do it tomorrow." It might rain tomorrow. Don't procrastinate.
Embarking on such photographic projects make me look for relevant snippets of history, social mores and art (for example, the occupation of Shanghai by the Japanese in the thirties, the Chinoiserie fad of the 18th century, fictional stories similar to that of Madam Butterfly et al). I also learned the aesthetic of the cheongsam (aka qi pao) in its various forms, and the beauty of Chinese calligraphy. I also scoured the internet for Chinese legends, poetry and songs/music that inspired the 2-3 minutes plots of my photo films; as I call these audio slideshows.
Photographers for National Geographic spend a lot of time doing research. This helps us figure out what's there—what the place is about and what subjects we need to cover. Read brochures and travel books. Go to libraries, bookstores, or onto the Web. Talk to friends who have been there. Pick up travel information at the country's embassy. Find whatever you can that is relevant, and devour it.
If the instability of the freelance photographer’s way of life isn’t for you, you can always find a day job that involves traveling. Then you can go to lots of places, be paid for it through your job, and do travel photography in your spare time. Jobs like flight attendant, global salesperson, English teacher (or a spy!) are just several of many professions that let you visit your dream locations, without being too risky on the financial side.
After spending the last 6 years fiddling and learning photography, my wife and I are about to move to Cambridge, UK from Melbourne. We are planning to post and write about our European trips in a capacity that is more than just telling our family what we are doing with the goal of allowing our work to eventually pay for our travel. Our first real post will be up soon, looking at our short weekend trip into the Wimmera/Mallee to visit the new Silo Art in the region. My Wife is a much better writer than I am and is currently editing!
This year and I signed a long-term travel photography contract with Cape Town Tourism, the official tourism board in my favorite city in Africa. Meanwhile, I've sold tens of thousands of image licenses through multiple agencies over the years, host local workshops and photowalks in the cities I visit, and I'm constantly working on partnership and sponsorship deals behind-the-scenes. Even my travel photography website works hard for me, as I often get offers and inquiries directly from visitors.
Approaching a new client can be a lot easier if you happen to be visiting that region, or if it’s where you are based. Start local and contact businesses who you regularly use or that have less than desirable images on their website…put together a proposal and they’ll more than likely say yes if it benefits them! If they’re just starting out on social media you can offer to create a library of social media images they can use over a 3-6month period to generate interest in their product/region.
The winners of the competition get a photo commission to an exotic destination – great experience and priceless exposure, as the images are printed in Wanderlust. Many of the past winners of this competition have gone on to become professional or semi-professional photographers. "We are often been approached for the contact details of certain photographers," says Lyn. "Organisations, such as travel companies or tourist boards, sometimes want to buy an image for their own use, or to see what else the photographer has in a similar vein. It can be a fantastic showcase."
So, if travel photography as a traditional career is dying, than how are these people making their money? Well, I wish I could give you the answer to that question, but I can’t. These days, everyone has a different method of money-making. All I can do is tell you my story, and how I manage to keep from sleeping under a bridge every night — though barely.
Aga Szydlik is a professional culture photographer and a doctoral candidate based in South Africa. She tells us that her journey with photography started with Muay Thai (the famous Thai fight style) which she documented extensively. Based in Thailand, she able to explore South East Asia, onwards to Indonesia and South Africa. She is enthusiastic about alternative processes, analogue photography, Lomography and salt/albumin prints as well as mixed media.
If you’re interested in creating a travel blog to showcase your travel photography The Blogger Course is the best thing you can invest in! It’s a 12 week course sharing all the secrets to making money and finding an audience created by Monica of The Travel Hack. I’ve also contributed a weeks lesson on Advanced Photography. Sign up and you’ll also get access to a secret Facebook Group that’s invaluable for sharing advice and getting feedback.
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
It's best to ask permission if you want to photograph someone, especially if you are working in close. Engage them before you pull out your camera. Learn at least how to say "hello" and "May I make a photograph" in the local language—just showing that you've made a little effort helps. Explain to them what you want to do and what it is about them that made you want to make a picture. If approached in an open and friendly manner, most people will be agreeable—many are flattered that someone has shown an interest in them and what they do. In places where there's a lot of tourism, you may run into people who are tired of being photographed—many tourists are not courteous enough to ask permission, and local people can come to feel abused and exploited. The only way to overcome this is to spend time with the people or to go to parts of the place less frequented by tourists.
As with all types of photography, smart business sense is key. There are many ways to make a living with travel photography, and much of it extends well beyond your photo gear into social media marketing, content development, negotiation and sales. But the first step is to get out into the world and shoot. Start with anyplace you've been dreaming of traveling, and go! Plan ahead, do some research, and don't shoot like a tourist. Can't afford to travel? Search for opportunities in your nearest city to begin building your portfolio.