As with all types of photography, smart business sense is key. There are many ways to make a living with travel photography, and much of it extends well beyond your photo gear into social media marketing, content development, negotiation and sales. But the first step is to get out into the world and shoot. Start with anyplace you've been dreaming of traveling, and go! Plan ahead, do some research, and don't shoot like a tourist. Can't afford to travel? Search for opportunities in your nearest city to begin building your portfolio.
This is my biggest source of income these days. I have one company that has me on retainer for $1,000 a month for a year. They get the pick of a couple images each month that they’ll use for social media and marketing purposes. They have a specific style of image that they want, so I spend a good part of my time trying to create those images for them.
Whether you're licensing photos through an agency or you're working with local businesses, destination photos sell. If you're just starting out, consider uploading your best work to sites like 500px, where you can offer your images for license quite easily. If you already have a strong portfolio of work, consider applying to Stocksy, the most reputable agency in the stock photo business. Interested in reportage? You can sign up for a Demotix account to get started in travel photojournalism.
My work as a freelance travel writer has remained sort of a back-up source of income for me since moving into the photography world. I really only do it when I feel like money is tight — so, yeah, I basically do it every month. Most of the travel writing clients these days are online, and they don’t pay like they used to. Still, I make enough in writing to help pay some of the bills. I’ve averaged about $400 a month so far in 2015 through freelance writing.
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
If you are a top notch, worldwide known photographer, it is very likely that customers from all over the world will want to use your services (for fashion, events, sports, architecture, products etc.). But as we are focusing on travel photography, commercial organizations that deal with traveling and tourism are more likely to hire you. Notable examples are hotels, tour companies, airlines and so on.
So, if travel photography as a traditional career is dying, than how are these people making their money? Well, I wish I could give you the answer to that question, but I can’t. These days, everyone has a different method of money-making. All I can do is tell you my story, and how I manage to keep from sleeping under a bridge every night — though barely.
The patrician-looking (and rather taciturn) sadhu in the top photograph did tell me that he had a family, had held a managerial position in the Indian Railway from which he earned a pension (now paid to his wife), but had decided to detach himself from temporal life and was currently studying the Vedas. These are the oldest scriptures of Hinduism. He was the embodiment of a real sadhu who had really espoused the Vairāgya, and was far different from the "sadhus" I encountered on the ghats of Varanasi (below) almost 8 years later.
I don’t do a lot of big stock photography, but I do stock images with TandemStock and they have done quite well for me. I haven’t been stocking with them for long, but I do leave a lot of my adventure and outdoors style photos in their hands. I earn about $150 a month with them for now, which doesn’t sound like a lot. However, they have made some high-profiles sales for me. For example, I was the background for Bing. I love TandemStock, and I hope they start to grow a bit.