Pre-2014, blogging was my main source of income. I made money on my blog via advertising and leveraging my audience. However, in 2014 much of this stream of income crashed for me despite my traffic levels rising significantly. Still, while the blog doesn’t really make much money any more, the audience I get on my travel photography blog (which draws around 1,400 unique visitors each day) guides readers to other streams of income.
Honestly, I think this is the smallest source of income thus far in 2015. There just isn’t a lot of demand these days. Yes, I’ve had some works published in major media outlets. I had a two page spread from Iceland in The Guardian, for example. But the traditional journalism work isn’t something I chase anymore. It’s too much work. You spend 95% of your time pitching, and 5% of your time in the field. I really only do traditional journalism work these days if a newspaper or magazine approaches me. In 2015, I have made about $150 a month from traditional journalism.
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
There's much more to becoming a travel photographer than exploring exotic destinations and clicking your shutter. Getting up at stupid-o-clock to catch the perfect sunrise, carrying a camera that’s heavier than four backpacks, skipping meals in the quest for perfect light, and missing out on the travel experience because you’re too busy taking photos, are just a few of the downsides.
Whether you're licensing photos through an agency or you're working with local businesses, destination photos sell. If you're just starting out, consider uploading your best work to sites like 500px, where you can offer your images for license quite easily. If you already have a strong portfolio of work, consider applying to Stocksy, the most reputable agency in the stock photo business. Interested in reportage? You can sign up for a Demotix account to get started in travel photojournalism.
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In 2014, I worked with a major car brand, a rental car company, and a couple tourism boards. So far, in 2015, I haven’t worked with anyone, though it’s mostly because I’ve been off doing my own thing. There’s a balance here between going where you want and where the money is. Unfortunately for the weight of my wallet, I’ve always just gone where I want and only take on clients like this if it’s convenient.
I’m a 30-year-old travel journalist from Canada. Over the past 5+ years, I’ve been working as a digital nomad around the world. Over that time I’ve set foot in around 80 countries on 6 different continents. I started out as a travel writer. Soon, I started taking photos to support my articles. It didn’t take long until I realized that I much preferred creating images than I did writing. Photography became my drug of choice and I went off chasing light every chance I got.
Yes, I know that’s a fairly meager living. Especially when spending $2,000 of it a month. But, how many people can say that they get to travel every day of their lives? Sure, I’d love to be making more, but I have no complaints. On a daily basis, I get to see places and do things that people spend their lives saving to enjoy. I wouldn’t trade my career for anything at this point.
Contacting editors via email can be the best way to have your work seen. Be sure to know the publication before you approach them, and then send through an email with a story/photo feature idea that you believe will fit their publication perfectly. Make sure your pitch is relevant, straight to the point and time sensitive; most print publications will have issues ready months in advance so it’s worth checking their advertising cut-off dates in order to work out what type of content they’ll be after at what time of year. Pitching a summer photo feature when they’re working on winter destinations won’t get you very far!
Above all, work the situations over. Never be satisfied with your first view of a place or the first frame you snap. It's always possible—and usually likely—that you can come up with something better. Why else would painters make sketches? Get closer, then get closer still. Try different angles, different lenses. Wait for the light, wait for the crowd, wait for a bird to land on the tree branch. Never be in a hurry to get somewhere else. Tell yourself that nothing is more important than getting the best you can get out of the situation you are in. Once you've exhausted every possibility you can think of, you can start working on the next one.
Readers of The Travel Photographer blog know of my current long term involvement in documenting Chinese Opera of the diaspora; an involvement that will culminate into the production of a coffee-table book bearing the same title. It is for this reason that the blog has been recently populated with posts with excellent work of Chinese opera by travel and documentary photographers.