Whether at home or abroad, when you know the ins and outs of a particular location, you can provide photography tours and location-specific workshops to serve both tourists and serious photographers. In Greece I found a professional photographer offering pricey photo tours in Santorini, a popular island with stunning viewpoints that are difficult to locate. Part of this photographer's service was to unveil these secret locations. Back in Holland, photographer Michiel Buijse offers nighttime photography workshops in Amsterdam, helping photographers shoot stunning long exposures along the historical canals. Consider what you can offer in a location you know well.
So, if travel photography as a traditional career is dying, than how are these people making their money? Well, I wish I could give you the answer to that question, but I can’t. These days, everyone has a different method of money-making. All I can do is tell you my story, and how I manage to keep from sleeping under a bridge every night — though barely.
Tewfic El-Sawy is a New York based freelance photographer specializing in documenting endangered cultures and traditional life ways of Asia, Latin America and Africa. His images, articles and photo features have been published in various international magazines, and his travel photographs are published in guidebooks and adventure travel catalogs. He also organized and led non-traditional photo expeditions and workshops. He is passionate about documentary-travel photography and produces multimedia stories, merging still photography and ambient sound. He enjoys mixing Asian fashion, culture and history into “photo films”. He recently increased his focus on South East Asia and China. He produced a well received photo book Hau Dong: The Spirit Mediums of Viet Nam; documenting an indigenous religion now recognized by the UNESCO, and is currently working on a voluminous monograph tentatively titled ‘Chinese Opera of The Diaspora’. He is a faculty teaching member at the Foundry Photojournalism Workshop, and a jury member at The Travel Photographer Society’s Photo contests.
This is my biggest source of income these days. I have one company that has me on retainer for $1,000 a month for a year. They get the pick of a couple images each month that they’ll use for social media and marketing purposes. They have a specific style of image that they want, so I spend a good part of my time trying to create those images for them.
Aga Szydlik is a professional culture photographer and a doctoral candidate based in South Africa. She tells us that her journey with photography started with Muay Thai (the famous Thai fight style) which she documented extensively. Based in Thailand, she able to explore South East Asia, onwards to Indonesia and South Africa. She is enthusiastic about alternative processes, analogue photography, Lomography and salt/albumin prints as well as mixed media.
When you really love photographing a certain subject, it shows in your work. If you've built a cohesive collection of images around a particular people or place, consider hanging it in a gallery or selling prints or photo books online. Share your work with artist's galleries in and around relevant locales until you find someone who bites. Southwestern USA photographer Brett Edge took it a step further and opened his own gorgeous fine art gallery in Moab, Utah. Photographer Vivienne Gucwa published a coffee table book featuring her New York City photography. Just getting started? Share your work online for exposure, and upload it to print-on-demand websites for effortless print sales.
Approaching a new client can be a lot easier if you happen to be visiting that region, or if it’s where you are based. Start local and contact businesses who you regularly use or that have less than desirable images on their website…put together a proposal and they’ll more than likely say yes if it benefits them! If they’re just starting out on social media you can offer to create a library of social media images they can use over a 3-6month period to generate interest in their product/region.
Make use of people to give your images life and scale. If the facade of a particular building appeals to you, the picture may be that much better if you show people walking in front of it. They will give it scale and also let viewers know what sorts of people live there, how they dress, and the like. An outdoor café may be more interesting crowded with people than empty.