In September 2009, JetBlue made changes to its TrueBlue program.[132] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars. The new program launched on November 9, 2009.[133][134]
As Canada's token middle child, Edmonton has long gotten short shrift amid its glitzier sisters (we're looking at you, Toronto and Vancouver). But no longer — food and museum news is casting a spotlight on Alberta’s capital city. After stints at Noma in Copenhagen and Manhattan's Daniel, chef Scott Downey returned to his hometown to open the Butternut Tree in September, with a focus on indigenous foods — grilled bannock with wild mushrooms and winged kelp; bison served with Saskatoon berry jus; maple-butter cake with black-currant jam. We're waiting to make our dinner reservations until the new Royal Alberta Museum opens its doors. Designed by Dialog architects on the site of a former Canada Post distribution center, the 419,000-square-foot space will include Ice Age horse fossils and a dig pit for children. To experience Edmonton’s indie side, stay at Crash Hotel, an homage to the Ace, which opened last winter. Its themed Hi-Fi room walls are lined with vintage speakers, and hangover pills are at the ready in the mini-bar. —Kathryn O’Shea-Evans
JetBlue Airways Corp. will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
The project culminates in September with a week of public arts programming developed by Cecilia Alemani, chief curator of the High Line in New York. Then, in October, 4,000 teen athletes from more than 200 countries will flock to the city for the Youth Olympic Games. The southern Villa Soldati neighborhood has seen significant development in anticipation of the events, with new housing, parks, and sports venues that will breathe life into the area well after the Olympians return home. Should you miss out on the world-class athletes, drown your sorrows in a world-class meal. Tegui, an eight-year-old restaurant in trendy Palermo, was recently named one of the World’s 50 Best Restaurants — the first time an Argentinean spot has made the list in 15 years. —Sorrel Moseley-Williams

A picture-perfect trio of islands lapped by turquoise waters, the Maltese archipelago has all the charm of nearby Sicily with far fewer tourists. Valletta, the tiny nation’s capital and a UNESCO World Heritage site, feels like something plucked straight from Westeros. The historic walled city dates back to 1565, and has a vibe that’s Mediterranean with a North African twist. This underrated destination is finally stepping into the global limelight as a 2018 European Capital of Culture. To celebrate the occasion, the city has planned more than 140 projects and 400 events throughout the year. The festivities begin on January 20, with contemporary dance, a choral symphony, and acrobatic performances across the city’s four main squares. Should you miss the grand opening, swing by in February for Carnival, or in June for the Malta International Arts Festival and the Valletta Film Festival. —Diana Hubbell
The Emerald Isle has seen a rush of American visitors recently, spurred by favorable exchange rates and increased airlift. If you haven’t yet made the trip, now’s the time to go. Adare Manor, a hotel set in a grand 19th-century mansion on 840 acres of rolling County Limerick countryside, reopened in November after an 18-month overhaul. The picturesque estate now has a new 42-room wing, a redesigned golf course, and the first La Mer Spa in the British Isles. Ireland’s whiskey scene has been quietly blooming for the last decade, and recently historic estates have embraced the trend. In August, Slane Castle in County Meath opened its new distillery to the public, and later this year, the iconic Powerscourt Estate in County Wicklow will debut its own craft facility. In Dublin, Pearse Lyons, a wealthy Irishman with Kentucky-bourbon bona fides, recently opened his namesake distillery in the former St. James’s Church, and more whiskey destinations with visitor centers are soon to come from the Dublin Liberties and Roe & Co. And now that Luas, Dublin’s light rail system, has finally completed its latest expansion, getting around the city is a breeze — the $433-million project has linked two lines and added new stops near many of the city center’s most popular sights. —Lila Battis
While its financial performance started showing signs of improvement, in February 2007, jetBlue faced a crisis, when a snowstorm hit the Northeast and Midwest, throwing the airline's operations into chaos. Because jetBlue followed the practice of never cancelling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the apron for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.[17] The fiasco reportedly cost JetBlue $30 million.[18]

^ Jump up to: a b c "JetBlue 2017 Annual Report" (PDF). p. 8. Retrieved 2018-09-19. We are a predominately point-to-point system carrier, with the majority of our routes touching at least one of our six Focus Cities: New York, Boston, Fort Lauderdale-Hollywood, Orlando, Long Beach and San Juan, Puerto Rico. During 2017, over 92% of our Customers flew on nonstop itineraries.
Also in 2010, JetBlue entered into interline booking agreements with South African Airways[109] and American Airlines[110] to facilitate luggage transfers between airlines for passengers with connecting flights on a different carrier. The agreement with American included JetBlue's 18 destinations not served by American and American's 12 international flights out of New York–JFK and Boston Logan. In addition, American gave JetBlue 8 round trips slots out of Washington National in D.C. and 2 out of Westchester, New York. In return, JetBlue gave American 6 round trips out of New York–JFK. The agreement with American Airlines has since ended according to JetBlue's website.[111]
While São Paulo’s concrete sprawl doesn’t offer the verdant beauty or mythic beaches of Rio de Janeiro, its thriving art and food scene has in recent years transformed what was once just Brazil’s financial capital into its cultural epicenter. Stroll the city’s gritty alleyways and avenues to see where celebrated street artists Os Gemeos and Eduardo Kobra got their start. São Paulo’s Art Biennial, which is second to Venice’s in longevity, kicks off in September 2018 and showcases contemporary talent, both international and homegrown. For a truly immersive experience into Brazilian fare, don’t miss Alex Atala’s D.O.M., named one of the best restaurants in the world. Atala champions native ingredients — from priprioca root to ants, often foraged from the Amazon region by the chef himself — and weaves them into his inventive dishes. The arrival of luxe hotel brands is another signal of the city’s burgeoning cosmopolitan status. The prestigious Oetker Collection, with only nine other properties (in glitzy places like Seychelles and the Côte d’Azur), recently opened Palácio Tangará, a gorgeously appointed mansion set in leafy Burle Marx Park, a welcome oasis from the city’s high-rises. The Four Seasons will also debut a new property in mid 2018, marking the brand’s first foray in the country. —Karen I. Chen

The city has cemented its reputation as a must-visit destination with its most recent honor: it’s been named 2018 World Design Capital, the first ever in the Americas. It’s no wonder: despite challenges like the recent earthquake, young Mexican creatives are no longer searching for opportunities abroad but staying to build something meaningful at home. Their success is evident in arts initiatives like Zonamaco and the Material Art Fair in February, Design Week Mexico in October, and the Condo Fair, which will debut in Mexico’s capital in April. Aesthetes have plenty of design-forward places to stay and eat, too. Bed down at Downtown Mexico, the newest hotel by Grupo Habita, which plans to open another property, Catedral M X, nearby in 2018. Or book a room at the Four Seasons Hotel Mexico City, which unveiled an ambitious redesign by Gilles & Boissier in 2016. Dine at Enrique Olvera’s world-famous Pujol, which relocated last year to a mid-century house and has a fresh, pared-down look. The new space is outfitted in natural materials — a fitting design for a restaurant that celebrates wood-fired cooking. —Laura Itzkowitz


For proof of Abu Dhabi’s burgeoning status as the cultural capital of the Middle East, look no further than Saadiyat Cultural District, which is quickly becoming a treasure trove of world-class art and groundbreaking architecture. The multibillion-dollar initiative has already resulted in one major project, the Jean Nouvel-designed Louvre Abu Dhabi, which opened in November. Though its construction was controversial, the museum has quickly become the premier creative beacon in the Emirates. Work is under way nearby on the Zayed National Museum, by Norman Foster; the Abu Dhabi Performing Arts Centre, by Zaha Hadid Architects; and the Frank Gehry-designed Guggenheim Abu Dhabi, which when completed will be the largest Guggenheim museum in the world. The city’s hotel-building campaign is also in full swing: this year Marriott debuted a 400-room hotel in the Al Forsan sports center, and next year will see the opening of the Abu Dhabi Edition and Saadiyat Rotana Resort & Villas. —Dylan Essertier
^ Jump up to: a b Cuozzo, Steve. "JetBlue Triples Size of its Queens Offices." New York Post. December 24, 2002. Retrieved on January 20, 2010. "74,000 square feet at 118–29 Queens Blvd., also known as Forest Hills Tower" and "Boulevard in Forest Hills – possibly the largest office lease in Queens this year. JetBlue was previously at 80–02 Kew Gardens Rd., across the street."
For proof of Abu Dhabi’s burgeoning status as the cultural capital of the Middle East, look no further than Saadiyat Cultural District, which is quickly becoming a treasure trove of world-class art and groundbreaking architecture. The multibillion-dollar initiative has already resulted in one major project, the Jean Nouvel-designed Louvre Abu Dhabi, which opened in November. Though its construction was controversial, the museum has quickly become the premier creative beacon in the Emirates. Work is under way nearby on the Zayed National Museum, by Norman Foster; the Abu Dhabi Performing Arts Centre, by Zaha Hadid Architects; and the Frank Gehry-designed Guggenheim Abu Dhabi, which when completed will be the largest Guggenheim museum in the world. The city’s hotel-building campaign is also in full swing: this year Marriott debuted a 400-room hotel in the Al Forsan sports center, and next year will see the opening of the Abu Dhabi Edition and Saadiyat Rotana Resort & Villas. —Dylan Essertier
On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.[40]
JetBlue's in-flight options consist of gate-to-gate Fly-Fi service, offering over one hundred channels of DIRECTV, Sirius XM Radio, and movies, and on the Airbus A321, a 15″ interactive video screen which is not available on the rest of the fleet. JetBlue's partnership with Amazon lets customers watch Amazon Prime videos by connecting to Wi-Fi and downloading the Amazon Video app on their mobile phone or tablet. The in-flight WiFi under the "Fly-Fi" network is complimentary on all flights, at speeds of 12–15 megabits per second.
Political strife and economic woes have taken a toll on Egypt’s tourism industry in recent years, but travelers will soon have a new reason to visit. On the arid plains of Giza not far from the Great Pyramids, a modern monument is under construction that’s more than two decades and nearly $1 billion in the making. The Grand Egyptian Museum will showcase the finest treasures of the pharaohs — including the body and golden funeral mask of Tutankhamen — in a structure spanning nearly 650,000 square feet.
History buffs and intrepid travelers have long been attracted to Jordan and its famous archaeological site of Petra, a “lost” citadel dating back 2,000 years. And despite political unrest in the broader region, the country remains a safe destination to discover the wonders of the Middle East. After playing out Indiana Jones fantasies amid the rose-colored, rock-cut façades of Petra’s famous landmark, Al Khazneh (the Treasury), set out to unearth the nation’s other historical attractions. In the lesser-known city of Jerash, 170 miles from Petra, you can see the ruins of an ancient Roman settlement, including the second-century Hadrian’s Arch, while in the protected desert wilderness of Wadi Rum, you’ll find some 25,000 rock carvings that trace the early development of the alphabet.
This year, Buenos Aires becomes a hub for art, sports, and politics: the inaugural Art Basel Cities program, the Youth Olympic Games, and the G20 will all take place in the city, beginning with the multi-year Art Basel initiative. Though the Argentinean capital is already home to an eclectic collection of galleries, Art Basel Cities promises to elevate Buenos Aires’ reputation in the global art scene by offering professional support for local artists, as well as lectures and workshops throughout the year to draw art lovers to the city.
JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
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