JetBlue Airways Corporation (NASDAQ: JBLU), stylized as jetBlue, is an American low-cost airline headquartered in New York City. A major air carrier and the sixth-largest airline in the United States. JetBlue is headquartered in the Long Island City neighborhood of the New York City borough of Queens, with its main base at John F. Kennedy International Airport. It also maintains corporate offices in Cottonwood Heights, Utah[6][7] and Orlando, Florida.
While São Paulo’s concrete sprawl doesn’t offer the verdant beauty or mythic beaches of Rio de Janeiro, its thriving art and food scene has in recent years transformed what was once just Brazil’s financial capital into its cultural epicenter. Stroll the city’s gritty alleyways and avenues to see where celebrated street artists Os Gemeos and Eduardo Kobra got their start. São Paulo’s Art Biennial, which is second to Venice’s in longevity, kicks off in September 2018 and showcases contemporary talent, both international and homegrown. For a truly immersive experience into Brazilian fare, don’t miss Alex Atala’s D.O.M., named one of the best restaurants in the world. Atala champions native ingredients — from priprioca root to ants, often foraged from the Amazon region by the chef himself — and weaves them into his inventive dishes. The arrival of luxe hotel brands is another signal of the city’s burgeoning cosmopolitan status. The prestigious Oetker Collection, with only nine other properties (in glitzy places like Seychelles and the Côte d’Azur), recently opened Palácio Tangará, a gorgeously appointed mansion set in leafy Burle Marx Park, a welcome oasis from the city’s high-rises. The Four Seasons will also debut a new property in mid 2018, marking the brand’s first foray in the country. —Karen I. Chen 

Knights Inn – Toronto C$ 90+ Hotel Carlingview Toronto Airport C$ 99+ Travelodge by Wyndham Toronto East C$ 99+ Bond Place Hotel C$ 110+ Crowne Plaza Toronto Airport C$ 112+ Toronto Don Valley Hotel and Suites C$ 119+ Chelsea Hotel, Toronto C$ 130+ Delta Hotels by Marriott Toronto Airport & Conference Centre C$ 131+ Holiday Inn Toronto International Airport C$ 132+ Comfort Hotel Airport North C$ 139+ Best Western Plus Travel Hotel Toronto Airport C$ 139+ Strathcona Hotel C$ 143+ DoubleTree by Hilton Toronto Airport C$ 151+ Sheraton Toronto Airport Hotel & Conference Centre C$ 154+ Delta Hotels by Marriott Toronto East C$ 155+
It’s easy to see why this outcrop of land just an hour’s drive from Melbourne has long been a weekend retreat for the city’s well-heeled residents. Rolling vineyards in its interior give way to seaside villages and sandy shoreline. Travelers can swim with wild dolphins, visit wineries on horseback, or soar above the landscape in a gondola. And with a new flurry of openings, the region has begun to attract global attention. The latest addition is Point Leo Estate on the peninsula’s southernmost point. Set on 330 acres, it combines a tasting room, a 110-seat fine-dining restaurant, and a sculpture park, with more than 50 works by Australian and international artists like George Rickey and Inge King. Its arrival follows the launch of Jackalope, a seductive, art-infused boutique hotel neighboring a working winery. Elsewhere, Peninsula Hot Springs, a day spa set amid geothermal pools, is slated to unveil seven new pools and a new treatment list in 2018. —Carrie Hutchinson
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]
To better accommodate the millions who visit Iguazú Falls, a UNESCO site of 275 mighty waterfalls straddling the border of Argentina and Brazil, nearby Cataratas del Iguazú Airport is being modernized and enlarged. Within Iguazú National Park, the Ecological Jungle Train, which takes visitors on a 25-minute journey to the epic Devil’s Throat cascade, is converting from gas to environmentally friendly electric trains. Starting this February, travelers will be able to bed down at the long-awaited Awasi Iguazú resort where 14 rainforest villas will each have plunge pools and guests will have access to a personal excursion guide and 4WD vehicles. Expect visits to native Guarani tribes, river kayaking, and jungle treks led by a resident biologist. Selvaje, an upscale 12-room lodge, will also open early this year and will offer a menu of couple-friendly activities, from picnics to spa treatments. For the ultimate in romance, though, Argentinean travel outfitter Mai 10 (run by Travel + Leisure A-List Agent Maita Barrenechea) can arrange private dinners alongside the falls under the light of a full moon. —Nora Jean Walsh
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
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