According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
Of all the islands that make up Italy’s Aeolian archipelago, Salina is arguably the most alluring: it is not yet a celebrity haven like its neighbor Stromboli, where Giorgio Armani, Domenico Dolce, and Stefano Gabbana have homes; and it’s not yet overrun with the luxury yachts of affluent soccer players like nearby Panarea. That the isle has stayed blissfully unspoiled for this long eludes those who know of its imposing natural beauty — steep mountains blanketed in blossoming trees and wildflowers, small villages speckled with olive and lemon groves, fig trees, and miles of terraced Malvasia vineyards. The Relais & Châteaux property Capofaro Malvasia & Resort is one of Salina’s finest places to check in to, thanks to its secluded location, private beach, Tasca d’Almerita wines, and restaurant spotlighting local flavors (think wild fennel, orange, and caper leaves). Once you’ve settled in, skip on over to the town of Lingua to watch the sun set on the Marina Garibaldi, and order the best almond granita of your life at the Da Alfredo waterfront café. —Rocky Casale
Known as the Tibet of Japan, the remote Iya Valley is tucked away in the mountainous interior of Shikoku, the least visited of the country’s four main islands. Tourism to the region took a leap forward when it hosted the World Rafting Championship in 2017 — putting its turquoise Class Four rapids firmly on the adventure-travel map. New ziplines and hiking trails are sprouting up in the canyons, while upgrades have been made to accommodations in the area’s traditional thatched-roof farmhouses, or minkas. Chiiori House is the most luxurious; the property also maintains an excellent portfolio of more affordable options. —Adam Harney Graham
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]
Move over, Croatia. Long overshadowed by its neighbor to the northwest, Montenegro is ready for the spotlight. The ancient city of Kotor is already attracting plenty of visitors, like the celebrities vacationing at luxurious boutique hotel Forza Terra, just outside the medieval walls, not to mention the hundreds of thousands of cruisers who’ve arrived with companies like Viking, Celebrity, and Princess. The swank marina Porto Montenegro is thriving in the formerly sleepy coastal town of Tivat, and the complex’s Regent hotel unveiled an expansion in 2017. Nearby, luxury development Luštica Bay is slated to open this summer, with plans for villas, a golf course, and a five-star Chedi hotel. Further west on the Bay of Kotor’s jagged coastline is the site of the country’s most anticipated arrival, the One&Only Portonovi, which will be the brand’s first European outpost when it opens this summer. Plans for the resort, situated on a 60-acre site overlooking the Adriatic, include 140 villas and residences, a tennis club, and a spa. —Meredith Bethune
JetBlue Airways Corp. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
On July 24, 2007, jetBlue reported that its second-quarter revenue increased to $730 million, compared to $612 in 2006. Second quarter net income grew to $21 million for the quarter, from $14 million the previous year. CEO David Barger said the airline will take delivery of three fewer planes this year and will sell three planes from their current fleet, "slowing capacity growth ... to strengthen our balance sheet and facilitate earnings growth", but will continue to add two to four new destinations each year.[25]

March 27, 2012: Flight 191 en route from New York City, to Las Vegas performed an emergency landing at Rick Husband Amarillo International Airport after the captain, Clayton Osbon, was locked out of the cockpit and subdued by passengers after he started acting erratically and ranting about terrorist. It is believed that Osbon suffered from an unspecified mental breakdown, and was treated by Northwest Texas Healthcare System. There were no fatalities.[148][149][150]
U.S. travelers have historically overlooked Mauritius in favor of other Indian Ocean destinations like the Seychelles and Maldives. That could all change, though, now that this remote, idyllic island some 1,200 miles off the African coast has become easier to reach. A flurry of new airline services launched at the end of 2017: KLM began servicing Mauritius from Amsterdam, and British carrier Thomas Cook Airlines introduced biweekly flights in November. Upon arrival, travelers can take in dreamy lagoon views from the newly reopened One&Only Le Saint Géran, fresh off a multimillion-dollar renovation. Every room and suite now has a private terrace or balcony, marble baths with cascade showers, and sophisticated teak, stone, and leather accents. Guests can also look forward to updated dining experiences — like lunch spot La Pointe, which grills fresh-caught seafood over firewood and coconut embers, or open-air restaurant La Terrasse, which offers Mauritian specialties. Unchanged at Le Saint Géran is its aura of exclusivity, thanks to the resort’s unique position on a private peninsula jutting out from the island’s eastern shore. —Melanie Lieberman
No matter what your ideal getaway is, one thing is certain: the best vacations in Florida happen when you immerse yourself in the climate and culture, taking full advantage of the year-round warm weather, getting to know the native wildlife, tasting homegrown produce and Gulf-caught seafood and checking out the beaches, even from under a hat and tons of sunscreen. Book a foodie tour or pub crawl, dance the night away at a blues festival and wake up in time to make a mimosa toast along the water.
In 2009, jetBlue announced that it was looking for a new headquarters location, and was considering moving either within the New York City metropolitan area or to the Orlando, Florida area.[83] In April 2009, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city;[84] in January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met in Tallahassee, Florida to discuss a possible move to Orlando.[85] A decision was expected by March 2010,[86] although a move would not happen until 2012, when its lease in the Forest Hills Tower expired.[87]
California State Parks has something for everybody - year-round. Whether it's hiking, biking, strolling on a beach or cross-country skiing, state parks has it all. You can walk through the redwoods, sail on a lake, view wildlife, explore the desert, see history first-hand in historic sites, and just relax with family and friends.  Here's a section of travel features about all kinds of things to do in state parks to make your visits even more enjoyable.
Following the February 2007 incident in which the airline was forced to cancel nearly 1,700 flights due to winter storms, jetBlue's board of directors replaced founder and Chief Executive Officer David Neeleman with Dave Barger.[21] He had politicked the board, while Neeleman was busy publicly apologizing. Barger's ascendancy caused widespread demoralization in the ranks.[22] He became JetBlue's new Chief Executive Officer on May 10, 2007.[23] Neeleman, the company's founder and largest individual investor, became a nonexecutive chairman as a result of the change.[24]
In July 2007, the airline partnered with 20th Century Fox's film The Simpsons Movie to become the "Official Airline of Springfield".[26] In addition a contest was held in which the grand prize would be a trip on JetBlue to Los Angeles to attend the premiere of the film. The airline's website was also redecorated with characters and their favorite jetBlue destinations and the company was taken over by the show/film's businessman villain Montgomery Burns.[27]
A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
The TWA Hotel is the TWA Flight Center structure currently being rebuilt as 505-room hotel, preserving the Eero Saarinen headhouse while replacing the structures on either side of the headhouse. Situated in front of JetBlue's JFK terminal, JetBlue has stated that it estimates the ownership of the hotel would be between 5–10% of the final total investment.[138] The hotel will be an effective replacement for the Ramada Plaza JFK Hotel on the north end of the airport grounds in Building 144, which closed in 2009.
For proof of Abu Dhabi’s burgeoning status as the cultural capital of the Middle East, look no further than Saadiyat Cultural District, which is quickly becoming a treasure trove of world-class art and groundbreaking architecture. The multibillion-dollar initiative has already resulted in one major project, the Jean Nouvel-designed Louvre Abu Dhabi, which opened in November. Though its construction was controversial, the museum has quickly become the premier creative beacon in the Emirates. Work is under way nearby on the Zayed National Museum, by Norman Foster; the Abu Dhabi Performing Arts Centre, by Zaha Hadid Architects; and the Frank Gehry-designed Guggenheim Abu Dhabi, which when completed will be the largest Guggenheim museum in the world. The city’s hotel-building campaign is also in full swing: this year Marriott debuted a 400-room hotel in the Al Forsan sports center, and next year will see the opening of the Abu Dhabi Edition and Saadiyat Rotana Resort & Villas. —Dylan Essertier

The Greek highway system has seen several recent upgrades, with a new route making the 2,000-year-old olive trees and lesser-visited ruins of the Peloponnese, the country’s southernmost swathe of mainland, more accessible. Completed in late 2016, the new A71 highway from Lefktro to Sparta shaves off two hours of driving time from Athens, and has also connected the Lefktro region to nearby Kalamata Airport, about 90 minutes away. Meanwhile, ports have been expanded at Gytheio and Katakolon — the latter a stopping point for the Viking Star, which launched in 2014. Farming is still integral to the region, and agritourism resorts like Eumelia constantly refresh their food and wellness-themed workshops, in addition to serving local dishes like maniatiki pasta with dry mizithra cheese, and moustokouloura, or cookies made with grape molasses. Goddesses seeking more temple-like accommodations should head to Porto Heli, on the eastern side of the Peloponnese, where everyone is talking about Amanzoe’s new Villa 31, a serene space with grandstand views of the surrounding coastline that contains a unique installation by light artist James Turrell. —Adam Harney Graham
While its financial performance started showing signs of improvement, in February 2007, jetBlue faced a crisis, when a snowstorm hit the Northeast and Midwest, throwing the airline's operations into chaos. Because jetBlue followed the practice of never cancelling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the apron for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.[17] The fiasco reportedly cost JetBlue $30 million.[18]
September 21, 2005: Flight 292 en route from Burbank, California, to New York City performed an emergency landing at Los Angeles International Airport (pictured on the right) following a failure of the front landing gear during retraction when it turned 90 degrees. The plane landed after holding for about three hours to burn fuel and therefore lighten the aircraft. The aircraft came to a stop without incident on runway 25L, the second-longest runway at LAX. The only apparent damage to the plane upon landing was the destruction of the front wheels, which were ground down to almost semicircles, and the tires; the front landing strut held. The passengers were unable to see themselves landing despite the DirecTV service in each seat, as they were instructed to brace.[147]
U.S. travelers have historically overlooked Mauritius in favor of other Indian Ocean destinations like the Seychelles and Maldives. That could all change, though, now that this remote, idyllic island some 1,200 miles off the African coast has become easier to reach. A flurry of new airline services launched at the end of 2017: KLM began servicing Mauritius from Amsterdam, and British carrier Thomas Cook Airlines introduced biweekly flights in November. Upon arrival, travelers can take in dreamy lagoon views from the newly reopened One&Only Le Saint Géran, fresh off a multimillion-dollar renovation. Every room and suite now has a private terrace or balcony, marble baths with cascade showers, and sophisticated teak, stone, and leather accents. Guests can also look forward to updated dining experiences — like lunch spot La Pointe, which grills fresh-caught seafood over firewood and coconut embers, or open-air restaurant La Terrasse, which offers Mauritian specialties. Unchanged at Le Saint Géran is its aura of exclusivity, thanks to the resort’s unique position on a private peninsula jutting out from the island’s eastern shore. —Melanie Lieberman

The city has cemented its reputation as a must-visit destination with its most recent honor: it’s been named 2018 World Design Capital, the first ever in the Americas. It’s no wonder: despite challenges like the recent earthquake, young Mexican creatives are no longer searching for opportunities abroad but staying to build something meaningful at home. Their success is evident in arts initiatives like Zonamaco and the Material Art Fair in February, Design Week Mexico in October, and the Condo Fair, which will debut in Mexico’s capital in April. Aesthetes have plenty of design-forward places to stay and eat, too. Bed down at Downtown Mexico, the newest hotel by Grupo Habita, which plans to open another property, Catedral M X, nearby in 2018. Or book a room at the Four Seasons Hotel Mexico City, which unveiled an ambitious redesign by Gilles & Boissier in 2016. Dine at Enrique Olvera’s world-famous Pujol, which relocated last year to a mid-century house and has a fresh, pared-down look. The new space is outfitted in natural materials — a fitting design for a restaurant that celebrates wood-fired cooking. —Laura Itzkowitz
Finland’s Archipelago Sea is the world’s largest, with 25,000 miles of shoreline and innumerable islands. Still off the beaten track for international tourists, who gravitate toward Helsinki in summer and Lapland in winter, the archipelago is the well-kept secret of the Finns, generations of whom flock to family-owned islands. And there’s never been a better time to join them, with increased airlift — including transatlantic flights on Norwegian Air starting around $350 — and a burgeoning food and beverage scene in nearby Turku, Finland’s medieval capital. (Start at the Kauppahalli, or market hall, where the salmon is as fresh and flavorful as a summer tomato.) The archipelago has a subarctic glamour, with eerie, sunlit summer nights and dark winter days, its rocky, tree-lined islands dotted with storybook wooden cottages. Hike, bike, or drive the islands; or hole up on one all your own. —Molly McArdle
Those with a predilection for high-thread-count sheets will soon be able to luxuriate at the Grand Bohemian Hotel, a ritzy boutique property with Carolina charm. In the meantime, discerning visitors can bunk at the swank Westin Poinsett, a historic hotel that was rescued from the wrecking ball in the late '90s, laying the groundwork for Greenville’s great Southern revival. —Rachel Tepper Paley
Florida vacations can be anything you want them to be. Whether your idea of a great time is camping in a nature preserve, building sand castles, shopping at outlet or boutique malls, trying local cuisine at fine restaurants, tubing down rivers or riding roller coasters, tailoring a trip to your own level of adventure or relaxation is easy when you visit Florida. The state is filled with things to do, people to meet and places to explore, and each region, city and neighborhood has carved out its own identity, suiting a variety of visitors of all ages.

Just an hour and a half north of Melbourne, Nagambie Lakes is one of Australia’s oldest viticulture areas, with some vines dating back to the mid 19th century. This part of Victoria has long been considered a great day-trip destination for its outdoor activities — waterskiing, rowing, and sailing — and renowned wineries. Now there’s reason to linger, thanks to the November debut of the Mitchelton Hotel, a 58-room resort and spa at Mitchelton Winery. With its fine-dining restaurant, the Ministry of Chocolate, and 5½ miles of trails circumnavigating the vineyard, it’s the perfect base for a weekend in the region. Start your trip with a tasting on-site — Mitchelton is known for its Riesling — before venturing to other nearby wineries like Tahbilk, which has been producing quality vintages since 1861, and Goulburn Terrace, which specializes in natural wines. Other popular local vintners include McPherson Wines, David Traeger Wines, and Box Grove Vineyard. —John Scarpinato
jetBlue experienced its first-ever quarterly loss during the fourth quarter of 2005 when the airline lost $42.4 million, enough to make them unprofitable for the entire year of 2005. The loss was the airline's first since going public in 2002. JetBlue also reported a loss in the first quarter of 2006. In addition to that, jetBlue forecasted a loss for 2006, citing high fuel prices, operating inefficiency, and fleet costs. During the first quarter report, CEO David Neeleman, President Dave Barger, and then-CFO John Owen released JetBlue's "Return to Profitability" ("RTP") plan, stating in detail how they would curtail costs and improve revenue to regain profitability. The plan called for $50 million in annual cost cuts and a push to boost revenue by $30 million. jetBlue Airways moved out of the red during the second quarter of 2006, beating Wall Street expectations by announcing a net profit of $14 million. That result was flat when compared to jetBlue's results from the same quarter a year before ($13 million), but it was double Wall Street forecasts of a $7 million profit, Reuters reports. The carrier said cost-cutting and stronger revenue helped it offset higher jet fuel costs. In October 2006, jetBlue announced a net loss of $500,000 for Quarter 3, and a plan to regain that loss by deferring some of their E190 deliveries and by selling 5 of their A320s.[citation needed]
Ever since Tolminc raw-milk cheeses and Slovenian marbled trout were featured on an episode of the Netflix series Chef’s Table with chef Ana Roš, Slovenia’s culinary star has been on the rise. Hiša Franko, the Soca Valley inn and restaurant that Roš runs with her sommelier husband, is now one of the region’s hardest tables to get — prompting the pair to open a small brewpub, Hiša Polonka. Surging demand for Slovenia’s natural and orange wines has driven local winemakers like Burja Estate and Movia to expand. And in the capital of Ljubljana, adventurous chefs at Monstera, Atelje, and Restavracija JB are helping redefine modern Slovenian cuisine, while the experimental farm and eatery Gostišče Grič has brought in a Swedish celebrity duck farmer and full-time forager to create one of Europe’s most unexpected dining experiences. —Nicholas Gill
Our travel experts — from travel writers around the globe to T+L's A-List travel advisors to our own editors — offer their recommendations. Then, we take a look at what places are now at the forefront of the global conversation, whether for new hotels and museums or major international events. In any given year, the cities and countries we recommend as the best places to travel in the world have a lot going on. And of course, we think about those travel destinations that are perennial favorites to determine which ones are reinventing themselves, ensuring there’s always something new to explore.
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.[40]

^ Jump up to: a b Cuozzo, Steve. "JetBlue Triples Size of its Queens Offices." New York Post. December 24, 2002. Retrieved on January 20, 2010. "74,000 square feet at 118–29 Queens Blvd., also known as Forest Hills Tower" and "Boulevard in Forest Hills – possibly the largest office lease in Queens this year. JetBlue was previously at 80–02 Kew Gardens Rd., across the street."
No matter what your ideal getaway is, one thing is certain: the best vacations in Florida happen when you immerse yourself in the climate and culture, taking full advantage of the year-round warm weather, getting to know the native wildlife, tasting homegrown produce and Gulf-caught seafood and checking out the beaches, even from under a hat and tons of sunscreen. Book a foodie tour or pub crawl, dance the night away at a blues festival and wake up in time to make a mimosa toast along the water.
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