According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".
To better accommodate the millions who visit Iguazú Falls, a UNESCO site of 275 mighty waterfalls straddling the border of Argentina and Brazil, nearby Cataratas del Iguazú Airport is being modernized and enlarged. Within Iguazú National Park, the Ecological Jungle Train, which takes visitors on a 25-minute journey to the epic Devil’s Throat cascade, is converting from gas to environmentally friendly electric trains. Starting this February, travelers will be able to bed down at the long-awaited Awasi Iguazú resort where 14 rainforest villas will each have plunge pools and guests will have access to a personal excursion guide and 4WD vehicles. Expect visits to native Guarani tribes, river kayaking, and jungle treks led by a resident biologist. Selvaje, an upscale 12-room lodge, will also open early this year and will offer a menu of couple-friendly activities, from picnics to spa treatments. For the ultimate in romance, though, Argentinean travel outfitter Mai 10 (run by Travel + Leisure A-List Agent Maita Barrenechea) can arrange private dinners alongside the falls under the light of a full moon. —Nora Jean Walsh
The jewel of the Adriatic Sea, Croatia is home to more than 1,200 islands, but travel between them has long been dictated by expensive yacht charters and sluggish public ferries. In 2018, that’s set to change, now that UberBOAT, from the popular ride-sharing app, has launched on-demand transfers and private tours along the Dalmatian Coast. Hit the high seas in the direction of Šolta, a hilly isle a mere nine nautical miles from Split (the second-largest city in Croatia).
Just an hour and a half north of Melbourne, Nagambie Lakes is one of Australia’s oldest viticulture areas, with some vines dating back to the mid 19th century. This part of Victoria has long been considered a great day-trip destination for its outdoor activities — waterskiing, rowing, and sailing — and renowned wineries. Now there’s reason to linger, thanks to the November debut of the Mitchelton Hotel, a 58-room resort and spa at Mitchelton Winery. With its fine-dining restaurant, the Ministry of Chocolate, and 5½ miles of trails circumnavigating the vineyard, it’s the perfect base for a weekend in the region. Start your trip with a tasting on-site — Mitchelton is known for its Riesling — before venturing to other nearby wineries like Tahbilk, which has been producing quality vintages since 1861, and Goulburn Terrace, which specializes in natural wines. Other popular local vintners include McPherson Wines, David Traeger Wines, and Box Grove Vineyard. —John Scarpinato
Visitors may want to return to the Belgian capital in 2018 to visit two cutting-edge museums. The Millennium Iconoclast Museum of Art opened in the once-infamous Molenbeek district’s old Belle-Vue brewery this past spring, to showcase contemporary art from around the world. There’s also the Citroën Cultural Centre, a new collaboration with Paris’s Centre Pompidou, which will launch its first exhibition in May. The edgy JAM Hotel, an industrial-chic property with exposed brickwork and concrete beams housed in a former art school, is the perfect place for culture-lovers to stay. Don’t leave town without paying homage to Belgium’s UNESCO-recognized beer culture at youthful breweries like Brasserie de la Senne or Brussels Beer Project, both of which are shirking brewing traditions in favor of more experimental microbrewery techniques. —Meredith Bethune
On December 13, 2007, jetBlue and Germany-based Lufthansa announced jetBlue's intent to sell 19% of jetBlue to Lufthansa, pending approval from US regulators. Following the acquisition, Lufthansa stated they plan to seek operational cooperation with jetBlue. Lufthansa plans to offer connections to JetBlue flights in Boston, New York (JFK), and Orlando International Airport (no longer a connection).
The city has cemented its reputation as a must-visit destination with its most recent honor: it’s been named 2018 World Design Capital, the first ever in the Americas. It’s no wonder: despite challenges like the recent earthquake, young Mexican creatives are no longer searching for opportunities abroad but staying to build something meaningful at home. Their success is evident in arts initiatives like Zonamaco and the Material Art Fair in February, Design Week Mexico in October, and the Condo Fair, which will debut in Mexico’s capital in April. Aesthetes have plenty of design-forward places to stay and eat, too. Bed down at Downtown Mexico, the newest hotel by Grupo Habita, which plans to open another property, Catedral M X, nearby in 2018. Or book a room at the Four Seasons Hotel Mexico City, which unveiled an ambitious redesign by Gilles & Boissier in 2016. Dine at Enrique Olvera’s world-famous Pujol, which relocated last year to a mid-century house and has a fresh, pared-down look. The new space is outfitted in natural materials — a fitting design for a restaurant that celebrates wood-fired cooking. —Laura Itzkowitz
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It’s one of the world’s great wine capitals, and like any great vintage, Mendoza is only getting better with age. Start your tasting tour in the Uco Valley, where Casa de Uco’s vineyard-view eco-villas will debut this year. Head down the road to to Vines of Mendoza’s Winemakers’ Village for small-production wines from the likes of Corazón del Sol and SuperUco, and to dine at winery Bodega Monteviejo, where renowned Spanish chef Nadia Harón cooks up Mediterranean-tinged fare inspired by the wines. In Maipú, wineries like Club Tapiz and Trapiche are giving visitors a true taste of the local terroir, using produce grown on the vineyard grounds in their restaurants. Back in town, plot your return trip over a pie at Francis Mallman’s year-old pizzeria, Orégano. With new direct flights from Lima, Panama City, Rio de Janeiro, and São Paulo, and low-cost carrier Norwegian Air plotting dozens of new routes, tacking a Mendoza stop on to your next South American itinerary will be a breeze. —Sorrel Moseley-Williams
Cruise ships and luxe lodges are familiar sights in western Greenland, but more recently, the untamed tundra of the east has begun opening up. Natural Habitat Adventures is leading the push: two seasons ago it debuted Base Camp Greenland, a seasonal eco-lodge comprising eight rustic but cozy tented cabins, which visitors use as a home base for exploring East Greenland by boat, helicopter, and on foot. When you’ve had enough of the wilderness, return to the western shore. Upscale additions there include the glamping retreat Camp Kiattua, which has tipi-like tents with fireplaces and fur-draped furnishings, and the new Ilimanaq Lodge, which feels like the Arctic’s answer to the overwater bungalow. Each of 15 Scandi-inspired cabins feature floor-to-ceiling windows and oceanfront terraces for whale-watching and iceberg-spotting. —Lila Battis
From the Northwest Florida’s Emerald Coast to the coral-reefed Keys, the state is filled with an array of activities for all ages and tastes. On a Florida vacation, families can plan several days of theme park fun in the Orlando area, or they can ride horses at a secluded ranch in central Florida, ride bikes along nature trails in north Florida, learn about astronauts and rocket science at the Space Coast or take one of the garden tours in Miami and Fort Lauderdale.
On July 24, 2007, jetBlue reported that its second-quarter revenue increased to $730 million, compared to $612 in 2006. Second quarter net income grew to $21 million for the quarter, from $14 million the previous year. CEO David Barger said the airline will take delivery of three fewer planes this year and will sell three planes from their current fleet, "slowing capacity growth ... to strengthen our balance sheet and facilitate earnings growth", but will continue to add two to four new destinations each year.
In the March edition of Airways Magazine, it was announced that once jetBlue partnered with Yahoo! and with BlackBerry producer Research in Motion, that the airline would offer free, limited Wi-Fi capabilities on a single aircraft, N651JB, an Airbus A320-232 dubbed "BetaBlue". People access e-mail with a Wi-Fi capable Blackberry, or use Yahoo!'s e-mail and instant messaging with a Wi-Fi capable laptop, while in flight over the US. LiveTV in Melbourne Florida, created and operated the "BetaBlue" prototype. The "BetaBlue" system utilized the bandwidth and infrastructure of defunct Airfone.
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For many years, analysts had predicted that jetBlue's growth rate would become unsustainable. Despite this, the airline continued to add planes and routes to the fleet at a brisk pace. In addition in 2006, the IAM (International Association of Machinists) attempted to unionize JetBlue's "ramp service workers", in a move that was described by JetBlue's COO Dave Barger as "pretty hypocritical", as the IAM opposed jetBlue's creation when it was founded as New Air in 1998. The union organizing petition was dismissed by the National Mediation Board because fewer than 35 percent of eligible employees supported an election.
Also in 2010, JetBlue entered into interline booking agreements with South African Airways and American Airlines to facilitate luggage transfers between airlines for passengers with connecting flights on a different carrier. The agreement with American included JetBlue's 18 destinations not served by American and American's 12 international flights out of New York–JFK and Boston Logan. In addition, American gave JetBlue 8 round trips slots out of Washington National in D.C. and 2 out of Westchester, New York. In return, JetBlue gave American 6 round trips out of New York–JFK. The agreement with American Airlines has since ended according to JetBlue's website.
On October 25, 2016 JetSuiteX announced that JetBlue had made a minority equity investment in JetSuiteX. Part of the agreement also gave JetBlue a seat on JetSuite's board of directors. Reasons for the investment was outlined by CEO Robin Hayes "Our investment in JetSuite makes sense as we continue to execute on our west coast plan and invest in innovative ideas that reflect the disruptive spirit of JetBlue." In JetBlue's 1st quarter 2018 investor call JetBlue's CFO Steven Priest Confirmed they currently hold about 10%  of JetSuiteX.