Flight Montreal - Toronto (YUL - YYZ) C$ 128+ Flight Montreal - Toronto (YUL - YTZ) C$ 209+ Flight Winnipeg - Toronto (YWG - YYZ) C$ 213+ Flight Ottawa - Toronto (YOW - YTZ) C$ 242+ Flight Halifax - Toronto (YHZ - YYZ) C$ 262+ Flight Québec City - Toronto (YQB - YTZ) C$ 290+ Flight Fredericton - Toronto (YFC - YYZ) C$ 308+ Flight Edmonton - Toronto (YEG - YYZ) C$ 320+ Flight Québec City - Toronto (YQB - YYZ) C$ 322+ Flight Abbotsford - Toronto (YXX - YYZ) C$ 329+ Flight Halifax - Toronto (YHZ - YTZ) C$ 334+ Flight Vancouver - Toronto (YVR - YYZ) C$ 349+ Flight Calgary - Toronto (YYC - YYZ) C$ 350+ Flight Kelowna - Toronto (YLW - YYZ) C$ 352+ Flight St. John's - Toronto (YYT - YYZ) C$ 360+ 

California State Parks has something for everybody - year-round. Whether it's hiking, biking, strolling on a beach or cross-country skiing, state parks has it all. You can walk through the redwoods, sail on a lake, view wildlife, explore the desert, see history first-hand in historic sites, and just relax with family and friends.  Here's a section of travel features about all kinds of things to do in state parks to make your visits even more enjoyable.
Landlocked Laos might be quieter than Southeast Asian neighbors like Vietnam and Thailand, but 2018 could transform the country into the region’s next hot spot. Wattay International Airport, in the capital of Vientiane, is set to complete a terminal expansion to accommodate more international links next year, but the biggest changes are foot in the UNESCO World Heritage–inscribed town of Luang Prabang, in central Laos. This serene riverside spot lures travelers to its golden Buddhist temples, French-colonial architecture, hiking trails, nearby elephant sanctuaries — and now, glamorous new digs. Last year, the design-forward Azerai opened inside a century-old French-colonial building that was formerly an officer’s quarters. The debut concept from Aman Resorts founder Adrian Zecha has airy, light wood interiors that nod to local culture in their use of batik textiles and Laotian artwork. There’s also an 80-foot swimming pool in a tree-shaded central courtyard. The upcoming Rosewood Luang Prabang aims to be a destination in itself. Opening in mid 2018, this highly anticipated resort will feature pavilion-style villas, luxury tents, and a spa that seems to float above the jungle. —Kate Springer
To better accommodate the millions who visit Iguazú Falls, a UNESCO site of 275 mighty waterfalls straddling the border of Argentina and Brazil, nearby Cataratas del Iguazú Airport is being modernized and enlarged. Within Iguazú National Park, the Ecological Jungle Train, which takes visitors on a 25-minute journey to the epic Devil’s Throat cascade, is converting from gas to environmentally friendly electric trains. Starting this February, travelers will be able to bed down at the long-awaited Awasi Iguazú resort where 14 rainforest villas will each have plunge pools and guests will have access to a personal excursion guide and 4WD vehicles. Expect visits to native Guarani tribes, river kayaking, and jungle treks led by a resident biologist. Selvaje, an upscale 12-room lodge, will also open early this year and will offer a menu of couple-friendly activities, from picnics to spa treatments. For the ultimate in romance, though, Argentinean travel outfitter Mai 10 (run by Travel + Leisure A-List Agent Maita Barrenechea) can arrange private dinners alongside the falls under the light of a full moon. —Nora Jean Walsh

In December 2006, jetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904 lb (410 kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one flight attendant per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.[16]
This year is San Antonio’s 300th anniversary, and the city is marking the occasion with events, activities, and new infrastructure. Ahead of the festivities, there’s been a flurry of development: In the past few months, the botanical gardens completed an expansion; the city’s first food hall, the Bottling Department, debuted at the Pearl; and San Antonio’s iconic passenger barges got an upgrade, with colorful electric models replacing the old gas-fueled boats. In January, the city will unveil Confluence Park, an expanse of trails and science-focused education facilities near the convergence of San Pedro Creek and the San Antonio River. A commemorative week is planned for early May, with celebrations at each of San Antonio’s five missions and the dedication of San Pedro Creek Culture Park, a once-unremarkable drainage ditch that’s been transformed into a waterfront promenade with public art and performance spaces. Ruby City, a new David Adjaye–designed art center that will house more than 800 pieces from the Linda Pace Foundation Collection, is expected to be completed at the end of 2018. And boutique stays still in the works — including a Thompson Hotel and the third location of the Saint Hotel — hint that San Antonio’s heyday is just beginning. —Devorah Lev-Tov
As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.[94]
It’s no secret that Fiji is home to some of the world’s most spectacular scenery — powdery beaches fringed with palms, crystalline waters with colorful reefs, and rugged coastlines covered in greenery. But the islands’ new crop of luxury accommodations is making a case for the archipelago’s man-made phenomena as well. At the exclusive, family-owned Kokomo Private Island Resort, which is spread across 140 acres of dense tropical rain forest and white-sand beaches, guests will have their pick of 21 beach villas (among the most spacious in Fiji) and four hilltop residences featuring infinity pools and walled tropical gardens. If you’re a diver, you’re in luck: the Great Astrolabe Reef, which is teeming with kaleidoscopic corals and exotic marine life (like reef sharks, rays, and dolphinfish), is in the resort’s backyard. The luxury ante will only be upped in March when a Six Senses debuts on Malolo Island. Set on a private beach, the boutique property will offer the brand’s namesake spa and wellness offerings (including yoga, meditation, and nutrition and sleep counseling), plus a restaurant with ingredients sourced from the resort garden. Also slated to open in 2018: Nihi Fiji, from hotelier James McBride and Christopher Burch — the same duo behind Nihi Sumba Island, which Travel + Leisure readers named the best hotel in the world for 2017. —Melanie Lieberman
In October 2005, JetBlue's quarterly profit had plunged from US$8.1 million to $2.7 million largely due to rising fuel costs. Operational issues, fuel prices, and low fares, JetBlue's hallmark, were bringing its financial performance down. In addition, with higher costs related to the airline's numerous amenities, JetBlue was becoming less competitive.[citation needed]

Make your next trip one to remember by exploring your national parks! Download Happy Trails: 25 Unforgettable National Park Hikes for descriptions and insider recommendations on trails and treks for all ages and ability levels, as well as general hiking tips. Sign up to get this guide, a must-have for planning an unforgettable national park adventure.
jetBlue experienced its first-ever quarterly loss during the fourth quarter of 2005 when the airline lost $42.4 million, enough to make them unprofitable for the entire year of 2005. The loss was the airline's first since going public in 2002. JetBlue also reported a loss in the first quarter of 2006. In addition to that, jetBlue forecasted a loss for 2006, citing high fuel prices, operating inefficiency, and fleet costs. During the first quarter report, CEO David Neeleman, President Dave Barger, and then-CFO John Owen released JetBlue's "Return to Profitability" ("RTP") plan, stating in detail how they would curtail costs and improve revenue to regain profitability. The plan called for $50 million in annual cost cuts and a push to boost revenue by $30 million. jetBlue Airways moved out of the red during the second quarter of 2006, beating Wall Street expectations by announcing a net profit of $14 million. That result was flat when compared to jetBlue's results from the same quarter a year before ($13 million), but it was double Wall Street forecasts of a $7 million profit, Reuters reports. The carrier said cost-cutting and stronger revenue helped it offset higher jet fuel costs. In October 2006, jetBlue announced a net loss of $500,000 for Quarter 3, and a plan to regain that loss by deferring some of their E190 deliveries and by selling 5 of their A320s.[citation needed]
With an exciting influx of new and revamped hotels, an up-and-coming restaurant scene, and a blossoming wine industry, Idaho’s capital city—traditionally known as a convention destination — has started to attract the attention of leisure travelers. Boise’s invigorated downtown is evidence of the trend, with the newly opened Inn at 500, a 110-room boutique property whose perks include balconies overlooking the capitol, and its on-site restaurant, Richard’s, owned by James Beard Award-nominated chef Richard Langston, leading the way. (Meanwhile, Hotel 43 and The Grove both recently unveiled swank renovations.) The city’s craft-beer scene continues to impress; one noteworthy newcomer is White Dog Brewing, whose rustic taproom features a 24-foot “frost rail” that keeps your beer, well, frosty. In other toast-worthy news, Boise has become a hub for Idaho’s growing wine industry. Oenophiles shouldn’t miss a stop at the new downtown tasting room of Coiled Wines. Owner Leslie Preston — a native Idahoan who sharpened her skills at Clos du Bois and Stags’ Leap in California — makes a spectacular dry Riesling. Getting there is easier than ever: to meet rising demand, American Airlines has launched new nonstop service from Chicago O’Hare, while Southwest now runs a nonstop from San Diego. —Blane Bachelor 

Rising above its associations with the annual hot-air-balloon festival, Albuquerque will this year set out to prove itself as a fully-fledged destination. The Sawmill District, just north of the historic Old Town, is being revived as a creative center, anchored by the arrival of the Hotel Chaco. The design of this boutique property, which opened in April, is inspired by the state’s indigenous culture, with handmade Navajo wool textiles and pueblo-inspired motifs. Come spring, downtown ABQ will also see the arrival of a new entertainment hub: the $40 million One Central, which will have a sleek bowling lounge, as well as upscale stores and restaurants. And just outside town, visitors will soon be able to experience the striking Sandia Mountains in a nail-biting new way. The proposed Mountain Coaster, an alpine sled-style ride that plunges riders down the mountainside in a total vertical drop of 380 feet, is due to open this fall. Getting to Albuquerque is becoming even easier, thanks to new nonstop flights from major U.S. cities via Southwest, United, and Alaska Airlines. —Melanie Lieberman
On August 4, 2008, the Associated Press reported that jetBlue would replace their recycled pillows and blankets with an "eco-friendly" pillow and blanket package that passengers would have to purchase for use. Each package will cost $7 and will include a $5 coupon from retailer Bed, Bath and Beyond. This decision is the latest in a series of moves designed to increase revenue. jetBlue told the Associated Press that it expects to collect $40 million from passengers selecting seats with extra legroom and $20 million from passengers paying $15 to check a second bag. As of September 8, 2008 JetBlue charges passengers $10–30 for an extended-leg-room seat depending on the length of the flight.[37]
Flight Montreal - Toronto (YUL - YYZ) C$ 128+ Flight Montreal - Toronto (YUL - YTZ) C$ 209+ Flight Winnipeg - Toronto (YWG - YYZ) C$ 213+ Flight Ottawa - Toronto (YOW - YTZ) C$ 242+ Flight Halifax - Toronto (YHZ - YYZ) C$ 262+ Flight Québec City - Toronto (YQB - YTZ) C$ 290+ Flight Fredericton - Toronto (YFC - YYZ) C$ 308+ Flight Edmonton - Toronto (YEG - YYZ) C$ 320+ Flight Québec City - Toronto (YQB - YYZ) C$ 322+ Flight Abbotsford - Toronto (YXX - YYZ) C$ 329+ Flight Halifax - Toronto (YHZ - YTZ) C$ 334+ Flight Vancouver - Toronto (YVR - YYZ) C$ 349+ Flight Calgary - Toronto (YYC - YYZ) C$ 350+ Flight Kelowna - Toronto (YLW - YYZ) C$ 352+ Flight St. John's - Toronto (YYT - YYZ) C$ 360+

Make your next trip one to remember by exploring your national parks! Download Happy Trails: 25 Unforgettable National Park Hikes for descriptions and insider recommendations on trails and treks for all ages and ability levels, as well as general hiking tips. Sign up to get this guide, a must-have for planning an unforgettable national park adventure.
Though decades of civil war made parts of the island unsafe, tourism is on the rise in Sri Lanka, where international visitors exceeded 2 million for the first time in 2016. The momentum is particularly strong along the south coast, which has the highest concentration of hotels and resorts after Colombo. The 172-room Amari resort recently opened on the beachfront in Galle (known for its UNESCO-protected Dutch fortress) with ocean views from every balcony. Water also plays a central role at Alila Koggala, a new luxury eco-resort with 36 suites and private villas, opening 20 minutes outside of Galle in June. The property sits on the serene shores of Lake Koggala and will feature an ayurvedic spa where treatments can be taken on a platform floating on the lake. Further along the south coast, Mirissa Beach is attracting travelers in need of a full mind-body reset. The laid-back surfer town — think Venice Beach minus the tech crowd — comes alive at night with bars and barbecue restaurants overlooking the turquoise bay; when you’re ready to turn in, there are earthy, low-key lodges peppered throughout the jungle, such as Surf & Yoga, which offers daily on-site yoga and private surf lessons. —Alex Schechter
The Emerald Isle has seen a rush of American visitors recently, spurred by favorable exchange rates and increased airlift. If you haven’t yet made the trip, now’s the time to go. Adare Manor, a hotel set in a grand 19th-century mansion on 840 acres of rolling County Limerick countryside, reopened in November after an 18-month overhaul. The picturesque estate now has a new 42-room wing, a redesigned golf course, and the first La Mer Spa in the British Isles. Ireland’s whiskey scene has been quietly blooming for the last decade, and recently historic estates have embraced the trend. In August, Slane Castle in County Meath opened its new distillery to the public, and later this year, the iconic Powerscourt Estate in County Wicklow will debut its own craft facility. In Dublin, Pearse Lyons, a wealthy Irishman with Kentucky-bourbon bona fides, recently opened his namesake distillery in the former St. James’s Church, and more whiskey destinations with visitor centers are soon to come from the Dublin Liberties and Roe & Co. And now that Luas, Dublin’s light rail system, has finally completed its latest expansion, getting around the city is a breeze — the $433-million project has linked two lines and added new stops near many of the city center’s most popular sights. —Lila Battis
No matter what your ideal getaway is, one thing is certain: the best vacations in Florida happen when you immerse yourself in the climate and culture, taking full advantage of the year-round warm weather, getting to know the native wildlife, tasting homegrown produce and Gulf-caught seafood and checking out the beaches, even from under a hat and tons of sunscreen. Book a foodie tour or pub crawl, dance the night away at a blues festival and wake up in time to make a mimosa toast along the water.
While São Paulo’s concrete sprawl doesn’t offer the verdant beauty or mythic beaches of Rio de Janeiro, its thriving art and food scene has in recent years transformed what was once just Brazil’s financial capital into its cultural epicenter. Stroll the city’s gritty alleyways and avenues to see where celebrated street artists Os Gemeos and Eduardo Kobra got their start. São Paulo’s Art Biennial, which is second to Venice’s in longevity, kicks off in September 2018 and showcases contemporary talent, both international and homegrown. For a truly immersive experience into Brazilian fare, don’t miss Alex Atala’s D.O.M., named one of the best restaurants in the world. Atala champions native ingredients — from priprioca root to ants, often foraged from the Amazon region by the chef himself — and weaves them into his inventive dishes. The arrival of luxe hotel brands is another signal of the city’s burgeoning cosmopolitan status. The prestigious Oetker Collection, with only nine other properties (in glitzy places like Seychelles and the Côte d’Azur), recently opened Palácio Tangará, a gorgeously appointed mansion set in leafy Burle Marx Park, a welcome oasis from the city’s high-rises. The Four Seasons will also debut a new property in mid 2018, marking the brand’s first foray in the country. —Karen I. Chen
Our travel experts — from travel writers around the globe to T+L's A-List travel advisors to our own editors — offer their recommendations. Then, we take a look at what places are now at the forefront of the global conversation, whether for new hotels and museums or major international events. In any given year, the cities and countries we recommend as the best places to travel in the world have a lot going on. And of course, we think about those travel destinations that are perennial favorites to determine which ones are reinventing themselves, ensuring there’s always something new to explore.
The Big Easy turns the Big 3-0-0 this year, and in this city where the good times roll, the parties will be epic — think citywide art shows, supersized Mardi Gras parades, and a festival of lights using landmark buildings as backdrops. Thirteen years after Hurricane Katrina, there is much to celebrate: The Central Business District, once a dead zone after dark, now crackles at all hours thanks to four new hotels (the Ace, Troubadour, Catahoula, and NOPSI), each with its own rooftop bar. The neighborhood is also home to new restaurants like Maypop — a Vietnamese-Creole joint from acclaimed chef Michael Gulotta. Another area coming to life is the three-mile riverfront, where a renovated Spanish Plaza will reopen this spring. More riverfront updates, including a new Four Seasons Hotel, will roll out in the next few years. Toast the tricentennial at the Sazerac House, a French Quarter museum dedicated to the official cocktail of New Orleans, opening later this year. —Allison Entrekin
The Quisby $50+ Wyndham Garden Hotel Baronne Plaza $93+ The Whitney Hotel $99+ B on Canal $106+ Pelham Hotel New Orleans, La $116+ International House Hotel $118+ Royal St. Charles French Quarter/Downtown $119+ Royal Crescent Hotel $120+ Holiday Inn New Orleans-Downtown Superdome $122+ Chateau Hotel $122+ Holiday Inn Express New Orleans - St Charles $122+ Wyndham New Orleans - French Quarter $126+ French Market Inn $136+ Bienville House $141+
jetBlue's founders had set out to call the airline "Taxi" and therefore have a yellow livery to associate the airline with New York. The idea was dropped, however, for several reasons: the negative connotation behind New York City taxis; the ambiguity of the word taxi with regard to air traffic control; and threats from investor JP Morgan to pull its share ($20 million of the total $128 million) of the airline's initial funding unless the name was changed.[13]
El Cortez Hotel and Casino $38+ the D Las Vegas $41+ Oasis at Gold Spike $46+ Plaza Hotel & Casino $48+ Palace Station Hotel And Casino $50+ Circus Circus Hotel & Casino $55+ Hooters Casino Hotel $59+ Downtown Grand Las Vegas $59+ Stratosphere Hotel, Casino & Tower, BW Premier Collection $60+ Westgate Las Vegas Resort and Casino $62+ Tuscany Suites & Casino $66+ Alexis Park All Suite Resort $67+ Excalibur Hotel and Casino $71+ Lucky Dragon Las Vegas $74+ Rio All-Suite Hotel & Casino $74+ Luxor Hotel and Casino $79+ The LINQ Hotel & Casino $79+ Golden Nugget Las Vegas Hotel & Casino $79+ Harrah's Las Vegas Hotel & Casino $79+ Flamingo Las Vegas - Hotel & Casino $80+ Tropicana Las Vegas a DoubleTree by Hilton Hotel and Resort $83+ The Orleans Hotel & Casino $83+ SLS Las Vegas $84+ TI - Treasure Island Hotel and Casino $87+ Hard Rock Hotel & Casino $91+ Bally's Las Vegas - Hotel & Casino $95+ South Point Hotel, Casino, And Spa $95+ New York-New York Hotel & Casino $105+ Palms Casino Resort $113+ Planet Hollywood Resort & Casino $120+
Flight Montreal - Toronto (YUL - YYZ) C$ 128+ Flight Montreal - Toronto (YUL - YTZ) C$ 209+ Flight Winnipeg - Toronto (YWG - YYZ) C$ 213+ Flight Ottawa - Toronto (YOW - YTZ) C$ 242+ Flight Halifax - Toronto (YHZ - YYZ) C$ 262+ Flight Québec City - Toronto (YQB - YTZ) C$ 290+ Flight Fredericton - Toronto (YFC - YYZ) C$ 308+ Flight Edmonton - Toronto (YEG - YYZ) C$ 320+ Flight Québec City - Toronto (YQB - YYZ) C$ 322+ Flight Abbotsford - Toronto (YXX - YYZ) C$ 329+ Flight Halifax - Toronto (YHZ - YTZ) C$ 334+ Flight Vancouver - Toronto (YVR - YYZ) C$ 349+ Flight Calgary - Toronto (YYC - YYZ) C$ 350+ Flight Kelowna - Toronto (YLW - YYZ) C$ 352+ Flight St. John's - Toronto (YYT - YYZ) C$ 360+
Those who think they’ve seen and done it all in the Bahamas should think again. Baha Mar, the multibillion dollar hotel and casino development on Nassau’s Cable Beach, will be fully up and running when Rosewood resorts launches there this spring. (Baha Mar’s Grand Hyatt and SLS properties are already drawing visitors with their sophisticated, contemporary rooms.) On neighboring Paradise Island, the iconic Ocean Club resort is under new management with Four Seasons. And at Atlantis, the adults-focused Cove resort now has an outpost of Sip Sip restaurant, Julie Lightbourn’s Harbour Island favorite, while the family-friendly Coral Towers debuted a new lobby, guest rooms, and pool courtesy of star hotel designer Jeffrey Beers. And T+L’s World’s Best winner Kamalame Cay has added stylish beach bungalows — stand-alone suites that start at a whopping 450 square feet and feature private verandas and outdoor showers. —Jacqueline Gifford

A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
On December 13, 2007, jetBlue and Germany-based Lufthansa announced jetBlue's intent to sell 19% of jetBlue to Lufthansa, pending approval from US regulators. Following the acquisition, Lufthansa stated they plan to seek operational cooperation with jetBlue.[30] Lufthansa plans to offer connections to JetBlue flights in Boston, New York (JFK), and Orlando International Airport (no longer a connection).[31]
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
The city has cemented its reputation as a must-visit destination with its most recent honor: it’s been named 2018 World Design Capital, the first ever in the Americas. It’s no wonder: despite challenges like the recent earthquake, young Mexican creatives are no longer searching for opportunities abroad but staying to build something meaningful at home. Their success is evident in arts initiatives like Zonamaco and the Material Art Fair in February, Design Week Mexico in October, and the Condo Fair, which will debut in Mexico’s capital in April. Aesthetes have plenty of design-forward places to stay and eat, too. Bed down at Downtown Mexico, the newest hotel by Grupo Habita, which plans to open another property, Catedral M X, nearby in 2018. Or book a room at the Four Seasons Hotel Mexico City, which unveiled an ambitious redesign by Gilles & Boissier in 2016. Dine at Enrique Olvera’s world-famous Pujol, which relocated last year to a mid-century house and has a fresh, pared-down look. The new space is outfitted in natural materials — a fitting design for a restaurant that celebrates wood-fired cooking. —Laura Itzkowitz
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In December 2006, jetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904 lb (410 kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one flight attendant per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.[16]
While its financial performance started showing signs of improvement, in February 2007, jetBlue faced a crisis, when a snowstorm hit the Northeast and Midwest, throwing the airline's operations into chaos. Because jetBlue followed the practice of never cancelling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the apron for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.[17] The fiasco reportedly cost JetBlue $30 million.[18]
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
JetBlue Airways Corporation (NASDAQ: JBLU), stylized as jetBlue, is an American low-cost airline headquartered in New York City. A major air carrier and the sixth-largest airline in the United States. JetBlue is headquartered in the Long Island City neighborhood of the New York City borough of Queens, with its main base at John F. Kennedy International Airport. It also maintains corporate offices in Cottonwood Heights, Utah[6][7] and Orlando, Florida.
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