A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard. JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
Move over, Croatia. Long overshadowed by its neighbor to the northwest, Montenegro is ready for the spotlight. The ancient city of Kotor is already attracting plenty of visitors, like the celebrities vacationing at luxurious boutique hotel Forza Terra, just outside the medieval walls, not to mention the hundreds of thousands of cruisers who’ve arrived with companies like Viking, Celebrity, and Princess. The swank marina Porto Montenegro is thriving in the formerly sleepy coastal town of Tivat, and the complex’s Regent hotel unveiled an expansion in 2017. Nearby, luxury development Luštica Bay is slated to open this summer, with plans for villas, a golf course, and a five-star Chedi hotel. Further west on the Bay of Kotor’s jagged coastline is the site of the country’s most anticipated arrival, the One&Only Portonovi, which will be the brand’s first European outpost when it opens this summer. Plans for the resort, situated on a 60-acre site overlooking the Adriatic, include 140 villas and residences, a tennis club, and a spa. —Meredith Bethune
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The Emerald Isle has seen a rush of American visitors recently, spurred by favorable exchange rates and increased airlift. If you haven’t yet made the trip, now’s the time to go. Adare Manor, a hotel set in a grand 19th-century mansion on 840 acres of rolling County Limerick countryside, reopened in November after an 18-month overhaul. The picturesque estate now has a new 42-room wing, a redesigned golf course, and the first La Mer Spa in the British Isles. Ireland’s whiskey scene has been quietly blooming for the last decade, and recently historic estates have embraced the trend. In August, Slane Castle in County Meath opened its new distillery to the public, and later this year, the iconic Powerscourt Estate in County Wicklow will debut its own craft facility. In Dublin, Pearse Lyons, a wealthy Irishman with Kentucky-bourbon bona fides, recently opened his namesake distillery in the former St. James’s Church, and more whiskey destinations with visitor centers are soon to come from the Dublin Liberties and Roe & Co. And now that Luas, Dublin’s light rail system, has finally completed its latest expansion, getting around the city is a breeze — the $433-million project has linked two lines and added new stops near many of the city center’s most popular sights. —Lila Battis
Finland’s Archipelago Sea is the world’s largest, with 25,000 miles of shoreline and innumerable islands. Still off the beaten track for international tourists, who gravitate toward Helsinki in summer and Lapland in winter, the archipelago is the well-kept secret of the Finns, generations of whom flock to family-owned islands. And there’s never been a better time to join them, with increased airlift — including transatlantic flights on Norwegian Air starting around $350 — and a burgeoning food and beverage scene in nearby Turku, Finland’s medieval capital. (Start at the Kauppahalli, or market hall, where the salmon is as fresh and flavorful as a summer tomato.) The archipelago has a subarctic glamour, with eerie, sunlit summer nights and dark winter days, its rocky, tree-lined islands dotted with storybook wooden cottages. Hike, bike, or drive the islands; or hole up on one all your own. —Molly McArdle
Just an hour and a half north of Melbourne, Nagambie Lakes is one of Australia’s oldest viticulture areas, with some vines dating back to the mid 19th century. This part of Victoria has long been considered a great day-trip destination for its outdoor activities — waterskiing, rowing, and sailing — and renowned wineries. Now there’s reason to linger, thanks to the November debut of the Mitchelton Hotel, a 58-room resort and spa at Mitchelton Winery. With its fine-dining restaurant, the Ministry of Chocolate, and 5½ miles of trails circumnavigating the vineyard, it’s the perfect base for a weekend in the region. Start your trip with a tasting on-site — Mitchelton is known for its Riesling — before venturing to other nearby wineries like Tahbilk, which has been producing quality vintages since 1861, and Goulburn Terrace, which specializes in natural wines. Other popular local vintners include McPherson Wines, David Traeger Wines, and Box Grove Vineyard. —John Scarpinato
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".
JetBlue's in-flight options consist of gate-to-gate Fly-Fi service, offering over one hundred channels of DIRECTV, Sirius XM Radio, and movies, and on the Airbus A321, a 15″ interactive video screen which is not available on the rest of the fleet. JetBlue's partnership with Amazon lets customers watch Amazon Prime videos by connecting to Wi-Fi and downloading the Amazon Video app on their mobile phone or tablet. The in-flight WiFi under the "Fly-Fi" network is complimentary on all flights, at speeds of 12–15 megabits per second.
In the March edition of Airways Magazine, it was announced that once jetBlue partnered with Yahoo! and with BlackBerry producer Research in Motion, that the airline would offer free, limited Wi-Fi capabilities on a single aircraft, N651JB, an Airbus A320-232 dubbed "BetaBlue". People access e-mail with a Wi-Fi capable Blackberry, or use Yahoo!'s e-mail and instant messaging with a Wi-Fi capable laptop, while in flight over the US. LiveTV in Melbourne Florida, created and operated the "BetaBlue" prototype. The "BetaBlue" system utilized the bandwidth and infrastructure of defunct Airfone.
When historic rainfall pummeled California last February, the damage to Big Sur was severe. Mudslides cut off access to Highway 1, the region’s only thoroughfare, from the south; then a crack ripped through the Pfeiffer Canyon Bridge, blocking the northern end. Almost overnight, this 90-odd-mile stretch of craggy coastline — long beloved for its sense of remoteness — became an island. Nearly a year later, Big Sur is stirring back to life. The bridge has been replaced and a major slide has been cleared. After an elaborate renovation, the 160-acre Ventana Big Sur has reopened as the first Alila property in the U.S. — and is a luxurious rival to Post Ranch. The place is a stunner, whether you’re facing a forested canyon from the pool or enjoying pink and orange sunsets from the terrace. In addition to the plush ocean-view suites, clad in weathered wood, there are now glamping tents nearby that marry rusticity and comfort, with amenities like luxury linens and fire pits. —Jonah Weiner
In July 2016, jetBlue announced commercial flights from the United States to Cuba will commence in late August. On August 31, 2016, JetBlue Flight 387 from Fort Lauderdale–Hollywood International Airport to Abel Santamaría Airport, in Santa Clara, became the first scheduled commercial flight between the United States and Cuba in 55 years. Only charter flights were allowed under previous rules, which required that passengers had to arrive more than 4 hours before the scheduled departure and often endure long lines for documentation checks, late flight arrivals, and pay high baggage fees.
Exposure to the great outdoors comes with immeasurable health benefits, but as our lives continue to get busier, it becomes harder to spend time outdoors. Humana and NPF are celebrating the significant benefits of spending time outdoors in our new Owners Guide by offering tips on how to start replenishing and refreshing your mind, body, and spirit in a national park.
On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.
The capital may be set on banks of the Potomac, but it’s never had a reputation as a great waterfront city. That could all be about to change, thanks to the $2.5 billion, 24-acre District Wharf, which opened in October just south of the National Mall. The shiny new InterContinental Washington D.C.-The Wharf offers access to the development’s new parks, music venues, 50-plus shops, and 20 restaurants — which include projects from area chefs like Fabio Trabocchi, Mike Isabella, and wunderkind Kwame Onwuachi. This is also set to be a banner year for culture: the Freer and Sackler galleries, sister museums that champion Asian art, recently reopened after a 20-month renovation, the National Gallery of Art will host the first-ever show dedicated to Cézanne’s portraits from March to July, and the Kennedy Center continues its inaugural season of hip-hop programming curated by Q-Tip. —Brooke Porter Katz
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Located at the tip of the Baja Peninsula, the two small colonial towns of Cabo San Lucas and San José del Cabo have become the hottest vacation destinations in Mexico in recent years. With wide, pristine beaches, lively nightclubs, glam resorts, and a farm-to-table food scene, the oasis of Los Cabos is drawing tourists in record numbers. As a result, the hotel scene is booming, with a clutch of new developments and renovations completed this year along the Tourist Corridor, including the sleek Chileno Bay, an Auberge Resort, and a stunning beachfront Solaz resort.
Also in 2010, JetBlue entered into interline booking agreements with South African Airways and American Airlines to facilitate luggage transfers between airlines for passengers with connecting flights on a different carrier. The agreement with American included JetBlue's 18 destinations not served by American and American's 12 international flights out of New York–JFK and Boston Logan. In addition, American gave JetBlue 8 round trips slots out of Washington National in D.C. and 2 out of Westchester, New York. In return, JetBlue gave American 6 round trips out of New York–JFK. The agreement with American Airlines has since ended according to JetBlue's website.
Grenada, known as Spice Island, remains one of the Caribbean’s under-the-radar gems, even though it’s got what every traveler wants: uncrowded beaches, preserved rain forests, and a lively local culture and cuisine. The island, which was spared from last fall’s brutal hurricane season, is poised to attract new luxury travelers when the Silversands Hotel opens in March 2018. The first major resort to open on Grand Anse Beach in 25 years, Silversands will offer 43 rooms and suites, nine villas, and the longest pool in the Caribbean. After a recent renovation, the beloved Calabash Luxury Boutique Hotel is now part of Relais & Châteaux, only the fifth hotel in the Caribbean to be invited to join the celebrated hotel group. Getting to the island is a cinch — JetBlue added daily service from New York City last year, and Grenada is now a port of call for 33 new cruise ships — and visitors will soon have even more options for high-end stays, with Kimpton Kawana Bay and the Levera Beach Resort both in the works. —Devorah Lev-Tov
A century ago, Shanghai was China’s star city, a cosmopolitan center of art, technology, and finance. Today, it’s reclaiming that mantle, parlaying the economic boom that began in the 1990s into a world-class array of cultural and culinary attractions. On the West Bund riverfront, Tank Shanghai will transform disused oil tanks into a sprawling arts complex with a gallery, an education center, and parks when it’s completed later this year. Farther north, the Norman Foster and Thomas Heatherwick–designed Fosun Foundation, with its façade of shifting bronze cylinders, began hosting performances and art shows last fall. The North Bund is being redeveloped with a park linking it to a new lifestyle development that’s anchored by the city’s first W Hotel. In the residential Minhang district, Cordis debuted in May, and Amanyangyun will open nearby after relocating Ming and Qing dynasty buildings, as well as 10,000 ancient camphor trees, from Jiangxi province. More luxury stays are still to come in 2018, including the Middle House, the Bulgari, and the Edition. —Samantha Culp
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