jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]
In December 2006, jetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904 lb (410 kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one flight attendant per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.[16]
As Canada's token middle child, Edmonton has long gotten short shrift amid its glitzier sisters (we're looking at you, Toronto and Vancouver). But no longer — food and museum news is casting a spotlight on Alberta’s capital city. After stints at Noma in Copenhagen and Manhattan's Daniel, chef Scott Downey returned to his hometown to open the Butternut Tree in September, with a focus on indigenous foods — grilled bannock with wild mushrooms and winged kelp; bison served with Saskatoon berry jus; maple-butter cake with black-currant jam. We're waiting to make our dinner reservations until the new Royal Alberta Museum opens its doors. Designed by Dialog architects on the site of a former Canada Post distribution center, the 419,000-square-foot space will include Ice Age horse fossils and a dig pit for children. To experience Edmonton’s indie side, stay at Crash Hotel, an homage to the Ace, which opened last winter. Its themed Hi-Fi room walls are lined with vintage speakers, and hangover pills are at the ready in the mini-bar. —Kathryn O’Shea-Evans
While its financial performance started showing signs of improvement, in February 2007, jetBlue faced a crisis, when a snowstorm hit the Northeast and Midwest, throwing the airline's operations into chaos. Because jetBlue followed the practice of never cancelling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the apron for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.[17] The fiasco reportedly cost JetBlue $30 million.[18]
Cruise ships and luxe lodges are familiar sights in western Greenland, but more recently, the untamed tundra of the east has begun opening up. Natural Habitat Adventures is leading the push: two seasons ago it debuted Base Camp Greenland, a seasonal eco-lodge comprising eight rustic but cozy tented cabins, which visitors use as a home base for exploring East Greenland by boat, helicopter, and on foot. When you’ve had enough of the wilderness, return to the western shore. Upscale additions there include the glamping retreat Camp Kiattua, which has tipi-like tents with fireplaces and fur-draped furnishings, and the new Ilimanaq Lodge, which feels like the Arctic’s answer to the overwater bungalow. Each of 15 Scandi-inspired cabins feature floor-to-ceiling windows and oceanfront terraces for whale-watching and iceberg-spotting. —Lila Battis
Of all the islands that make up Italy’s Aeolian archipelago, Salina is arguably the most alluring: it is not yet a celebrity haven like its neighbor Stromboli, where Giorgio Armani, Domenico Dolce, and Stefano Gabbana have homes; and it’s not yet overrun with the luxury yachts of affluent soccer players like nearby Panarea. That the isle has stayed blissfully unspoiled for this long eludes those who know of its imposing natural beauty — steep mountains blanketed in blossoming trees and wildflowers, small villages speckled with olive and lemon groves, fig trees, and miles of terraced Malvasia vineyards. The Relais & Châteaux property Capofaro Malvasia & Resort is one of Salina’s finest places to check in to, thanks to its secluded location, private beach, Tasca d’Almerita wines, and restaurant spotlighting local flavors (think wild fennel, orange, and caper leaves). Once you’ve settled in, skip on over to the town of Lingua to watch the sun set on the Marina Garibaldi, and order the best almond granita of your life at the Da Alfredo waterfront café. —Rocky Casale
Finland’s Archipelago Sea is the world’s largest, with 25,000 miles of shoreline and innumerable islands. Still off the beaten track for international tourists, who gravitate toward Helsinki in summer and Lapland in winter, the archipelago is the well-kept secret of the Finns, generations of whom flock to family-owned islands. And there’s never been a better time to join them, with increased airlift — including transatlantic flights on Norwegian Air starting around $350 — and a burgeoning food and beverage scene in nearby Turku, Finland’s medieval capital. (Start at the Kauppahalli, or market hall, where the salmon is as fresh and flavorful as a summer tomato.) The archipelago has a subarctic glamour, with eerie, sunlit summer nights and dark winter days, its rocky, tree-lined islands dotted with storybook wooden cottages. Hike, bike, or drive the islands; or hole up on one all your own. —Molly McArdle
Flight Abbotsford - Las Vegas (YXX - LAS) C$ 257+ Flight Vancouver - Las Vegas (YVR - LAS) C$ 257+ Flight Edmonton - Las Vegas (YEG - LAS) C$ 277+ Flight Toronto - Las Vegas (YHM - LAS) C$ 281+ Flight Victoria - Las Vegas (YYJ - LAS) C$ 289+ Flight Calgary - Las Vegas (YYC - LAS) C$ 304+ Flight Kelowna - Las Vegas (YLW - LAS) C$ 332+ Flight Toronto - Las Vegas (YYZ - LAS) C$ 337+ Flight Ottawa - Las Vegas (YOW - LAS) C$ 341+ Flight Winnipeg - Las Vegas (YWG - LAS) C$ 361+ Flight Halifax - Las Vegas (YHZ - LAS) C$ 372+ Flight Saskatoon - Las Vegas (YXE - LAS) C$ 378+
Make your next trip one to remember by exploring your national parks! Download Happy Trails: 25 Unforgettable National Park Hikes for descriptions and insider recommendations on trails and treks for all ages and ability levels, as well as general hiking tips. Sign up to get this guide, a must-have for planning an unforgettable national park adventure.

On August 4, 2008, the Associated Press reported that jetBlue would replace their recycled pillows and blankets with an "eco-friendly" pillow and blanket package that passengers would have to purchase for use. Each package will cost $7 and will include a $5 coupon from retailer Bed, Bath and Beyond. This decision is the latest in a series of moves designed to increase revenue. jetBlue told the Associated Press that it expects to collect $40 million from passengers selecting seats with extra legroom and $20 million from passengers paying $15 to check a second bag. As of September 8, 2008 JetBlue charges passengers $10–30 for an extended-leg-room seat depending on the length of the flight.[37]


To better accommodate the millions who visit Iguazú Falls, a UNESCO site of 275 mighty waterfalls straddling the border of Argentina and Brazil, nearby Cataratas del Iguazú Airport is being modernized and enlarged. Within Iguazú National Park, the Ecological Jungle Train, which takes visitors on a 25-minute journey to the epic Devil’s Throat cascade, is converting from gas to environmentally friendly electric trains. Starting this February, travelers will be able to bed down at the long-awaited Awasi Iguazú resort where 14 rainforest villas will each have plunge pools and guests will have access to a personal excursion guide and 4WD vehicles. Expect visits to native Guarani tribes, river kayaking, and jungle treks led by a resident biologist. Selvaje, an upscale 12-room lodge, will also open early this year and will offer a menu of couple-friendly activities, from picnics to spa treatments. For the ultimate in romance, though, Argentinean travel outfitter Mai 10 (run by Travel + Leisure A-List Agent Maita Barrenechea) can arrange private dinners alongside the falls under the light of a full moon. —Nora Jean Walsh
Flight Edmonton - Vancouver (YEG - YVR) C$ 99+ Flight Calgary - Vancouver (YYC - YVR) C$ 119+ Flight Kelowna - Vancouver (YLW - YVR) C$ 261+ Flight Winnipeg - Vancouver (YWG - YVR) C$ 266+ Flight Cranbrook - Vancouver (YXC - YVR) C$ 267+ Flight London - Vancouver (YXU - YVR) C$ 277+ Flight Toronto - Vancouver (YHM - YVR) C$ 298+ Flight Prince George - Vancouver (YXS - YVR) C$ 334+ Flight Toronto - Vancouver (YYZ - YVR) C$ 342+ Flight Fort St. John - Vancouver (YXJ - YVR) C$ 350+ Flight Saskatoon - Vancouver (YXE - YVR) C$ 372+
jetBlue previously had its headquarters at 80–02 Kew Gardens Road,[80] and then in the Forest Hills Tower, both in Forest Hills, Queens, New York City,[81][80] 6 miles (9.7 km) from the current office in Long Island City.[82] In 2001 the airline had announced that it wanted to take 74,000 square feet (6,900 m2) of space in the Forest Hills Tower, and by December 2002 announced that it planned to increase its leased space.

Finland’s Archipelago Sea is the world’s largest, with 25,000 miles of shoreline and innumerable islands. Still off the beaten track for international tourists, who gravitate toward Helsinki in summer and Lapland in winter, the archipelago is the well-kept secret of the Finns, generations of whom flock to family-owned islands. And there’s never been a better time to join them, with increased airlift — including transatlantic flights on Norwegian Air starting around $350 — and a burgeoning food and beverage scene in nearby Turku, Finland’s medieval capital. (Start at the Kauppahalli, or market hall, where the salmon is as fresh and flavorful as a summer tomato.) The archipelago has a subarctic glamour, with eerie, sunlit summer nights and dark winter days, its rocky, tree-lined islands dotted with storybook wooden cottages. Hike, bike, or drive the islands; or hole up on one all your own. —Molly McArdle
JetBlue Airways will provide reasonable accommodations to applicants with qualified disabilities in accordance with the ADA. If you require a reasonable accommodation for our application process, please contact ADAComplianc[email protected] or alternatively send a fax to (718) 504-5338. Requests will be kept confidential and shared strictly on a need-to-know basis only.
On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.[40]
JetBlue Airways Corp. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Beyond offering a glimpse into ancient history, Jordan is also making a name for itself as a luxury destination. Hilton opened the Dead Sea Resort & Spa in March 2017, making it the first Hilton in the country. Located at the lowest point on earth, some 1,345 feet below sea level, the resort offers beach access, Middle Eastern cuisine, and treatments containing the mineral-rich black mud. —Jess McHugh
Just an hour and a half north of Melbourne, Nagambie Lakes is one of Australia’s oldest viticulture areas, with some vines dating back to the mid 19th century. This part of Victoria has long been considered a great day-trip destination for its outdoor activities — waterskiing, rowing, and sailing — and renowned wineries. Now there’s reason to linger, thanks to the November debut of the Mitchelton Hotel, a 58-room resort and spa at Mitchelton Winery. With its fine-dining restaurant, the Ministry of Chocolate, and 5½ miles of trails circumnavigating the vineyard, it’s the perfect base for a weekend in the region. Start your trip with a tasting on-site — Mitchelton is known for its Riesling — before venturing to other nearby wineries like Tahbilk, which has been producing quality vintages since 1861, and Goulburn Terrace, which specializes in natural wines. Other popular local vintners include McPherson Wines, David Traeger Wines, and Box Grove Vineyard. —John Scarpinato

Although the former Soviet republic might seem remote, Uzbekistan once sat at the very center of the world. In the first millennium, no traveler could pass from Asia to Europe without stopping in the Silk Road strongholds of Bukhara and Samarkand, and as a result these cities evolved into rich cultural centers. For intrepid travelers, today’s Uzbekistan is a promised land: a Muslim-majority nation that’s both safe and affordable, with few tourists and an abundance of well-preserved mosques and harems. And since the death of authoritarian president Islam Karimov last year, the new regime has taken steps toward reform that have given both Uzbeks and the international community reason for optimism. Improving relations with Iran could soon bring a rail link to the Persian Gulf, and in 2016, the Afrosiyob high-speed-train line began connecting the country’s major cities. Meanwhile, Uzbekistan should benefit from the so-called Iron Silk Road, or Trans-Asian Railway — a Chinese-funded network of routes knitting together Beijing and Europe — once a segment connecting the country through Kyrgyzstan is completed. Book a customized journey with Exeter International, which specializes in the region. —Heidi Mitchell

Our travel experts — from travel writers around the globe to T+L's A-List travel advisors to our own editors — offer their recommendations. Then, we take a look at what places are now at the forefront of the global conversation, whether for new hotels and museums or major international events. In any given year, the cities and countries we recommend as the best places to travel in the world have a lot going on. And of course, we think about those travel destinations that are perennial favorites to determine which ones are reinventing themselves, ensuring there’s always something new to explore.

In 2009, jetBlue announced that it was looking for a new headquarters location, and was considering moving either within the New York City metropolitan area or to the Orlando, Florida area.[83] In April 2009, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city;[84] in January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met in Tallahassee, Florida to discuss a possible move to Orlando.[85] A decision was expected by March 2010,[86] although a move would not happen until 2012, when its lease in the Forest Hills Tower expired.[87]
Our travel experts — from travel writers around the globe to T+L's A-List travel advisors to our own editors — offer their recommendations. Then, we take a look at what places are now at the forefront of the global conversation, whether for new hotels and museums or major international events. In any given year, the cities and countries we recommend as the best places to travel in the world have a lot going on. And of course, we think about those travel destinations that are perennial favorites to determine which ones are reinventing themselves, ensuring there’s always something new to explore.
Move over, Croatia. Long overshadowed by its neighbor to the northwest, Montenegro is ready for the spotlight. The ancient city of Kotor is already attracting plenty of visitors, like the celebrities vacationing at luxurious boutique hotel Forza Terra, just outside the medieval walls, not to mention the hundreds of thousands of cruisers who’ve arrived with companies like Viking, Celebrity, and Princess. The swank marina Porto Montenegro is thriving in the formerly sleepy coastal town of Tivat, and the complex’s Regent hotel unveiled an expansion in 2017. Nearby, luxury development Luštica Bay is slated to open this summer, with plans for villas, a golf course, and a five-star Chedi hotel. Further west on the Bay of Kotor’s jagged coastline is the site of the country’s most anticipated arrival, the One&Only Portonovi, which will be the brand’s first European outpost when it opens this summer. Plans for the resort, situated on a 60-acre site overlooking the Adriatic, include 140 villas and residences, a tennis club, and a spa. —Meredith Bethune
It’s one of the world’s great wine capitals, and like any great vintage, Mendoza is only getting better with age. Start your tasting tour in the Uco Valley, where Casa de Uco’s vineyard-view eco-villas will debut this year. Head down the road to to Vines of Mendoza’s Winemakers’ Village for small-production wines from the likes of Corazón del Sol and SuperUco, and to dine at winery Bodega Monteviejo, where renowned Spanish chef Nadia Harón cooks up Mediterranean-tinged fare inspired by the wines. In Maipú, wineries like Club Tapiz and Trapiche are giving visitors a true taste of the local terroir, using produce grown on the vineyard grounds in their restaurants. Back in town, plot your return trip over a pie at Francis Mallman’s year-old pizzeria, Orégano. With new direct flights from Lima, Panama City, Rio de Janeiro, and São Paulo, and low-cost carrier Norwegian Air plotting dozens of new routes, tacking a Mendoza stop on to your next South American itinerary will be a breeze. —Sorrel Moseley-Williams
Often overlooked in favor of more-developed, splashier neighbors like Hvar or Brač, Šolta’s under-the-radar nature has proved a boon: The stony islet has become synonymous with pristine nature (pebbly beaches, turquoise waters, lush greenery), medieval villages, winemaking (try the indigenous Dobričić variety), and family-run olive oil purveyors like Olynthia, a fourth-generation producer. After watching the sun set at Maslinica bay, check out the island’s peppering of stylish beach clubs, seaside bars, and open-air restaurants — then drop your bags at the Heritage Hotel Martinis-Marchi, built inside an 18th-century Venetian fort-castle and ideally situated for those who want to explore Šolta’s ancient villages and crystal-clear bays. —Kate Springer
On March 22, 2010, jetBlue announced it would remain in the New York City area, in Long Island City,[88] because of the airline's historical links to the city, the cost of staff relocations, the airline's desire to retain access to financial markets, and because Aer Lingus and Lufthansa, jetBlue's marketing partners, fly into JFK Airport.[89] jetBlue planned to combine its Forest Hills and Darien, Connecticut offices, together about 1,000 employees, into about 200,000 square feet (19,000 m2) in the Brewster Building by mid-2012.[90]

Make your next trip one to remember by exploring your national parks! Download Happy Trails: 25 Unforgettable National Park Hikes for descriptions and insider recommendations on trails and treks for all ages and ability levels, as well as general hiking tips. Sign up to get this guide, a must-have for planning an unforgettable national park adventure.

After making a codeshare agreement with Lufthansa that went into effect in 2010, jetBlue transitioned to the Sabre reservation system used by Lufthansa,[107] enabling the airlines to sell tickets on each other's flights, transfer luggage and passengers between the two carriers, and combine frequent flyer programs,.[108] By making use of JetBlue's North America routes as a feeder network, the agreement put Lufthansa in a position to operate quasi-hubs in New York–JFK and Boston Logan.
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