jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]
Known as the Tibet of Japan, the remote Iya Valley is tucked away in the mountainous interior of Shikoku, the least visited of the country’s four main islands. Tourism to the region took a leap forward when it hosted the World Rafting Championship in 2017 — putting its turquoise Class Four rapids firmly on the adventure-travel map. New ziplines and hiking trails are sprouting up in the canyons, while upgrades have been made to accommodations in the area’s traditional thatched-roof farmhouses, or minkas. Chiiori House is the most luxurious; the property also maintains an excellent portfolio of more affordable options. —Adam Harney Graham

Beyond offering a glimpse into ancient history, Jordan is also making a name for itself as a luxury destination. Hilton opened the Dead Sea Resort & Spa in March 2017, making it the first Hilton in the country. Located at the lowest point on earth, some 1,345 feet below sea level, the resort offers beach access, Middle Eastern cuisine, and treatments containing the mineral-rich black mud. —Jess McHugh


U.S. travelers have historically overlooked Mauritius in favor of other Indian Ocean destinations like the Seychelles and Maldives. That could all change, though, now that this remote, idyllic island some 1,200 miles off the African coast has become easier to reach. A flurry of new airline services launched at the end of 2017: KLM began servicing Mauritius from Amsterdam, and British carrier Thomas Cook Airlines introduced biweekly flights in November. Upon arrival, travelers can take in dreamy lagoon views from the newly reopened One&Only Le Saint Géran, fresh off a multimillion-dollar renovation. Every room and suite now has a private terrace or balcony, marble baths with cascade showers, and sophisticated teak, stone, and leather accents. Guests can also look forward to updated dining experiences — like lunch spot La Pointe, which grills fresh-caught seafood over firewood and coconut embers, or open-air restaurant La Terrasse, which offers Mauritian specialties. Unchanged at Le Saint Géran is its aura of exclusivity, thanks to the resort’s unique position on a private peninsula jutting out from the island’s eastern shore. —Melanie Lieberman
When historic rainfall pummeled California last February, the damage to Big Sur was severe. Mudslides cut off access to Highway 1, the region’s only thoroughfare, from the south; then a crack ripped through the Pfeiffer Canyon Bridge, blocking the northern end. Almost overnight, this 90-odd-mile stretch of craggy coastline — long beloved for its sense of remoteness — became an island. Nearly a year later, Big Sur is stirring back to life. The bridge has been replaced and a major slide has been cleared. After an elaborate renovation, the 160-acre Ventana Big Sur has reopened as the first Alila property in the U.S. — and is a luxurious rival to Post Ranch. The place is a stunner, whether you’re facing a forested canyon from the pool or enjoying pink and orange sunsets from the terrace. In addition to the plush ocean-view suites, clad in weathered wood, there are now glamping tents nearby that marry rusticity and comfort, with amenities like luxury linens and fire pits. —Jonah Weiner
Over the past few years, South Korea’s Gangwon Province has shed its sleepy past and come into its own as a prime winter-sports destination — a transformation that will take center stage during the Pyeongchang Winter Olympics (February 9–25). Ahead of the big event, the region will debut a new high-speed rail line that will whisk travelers from Incheon International Airport to the resort town in just 70 minutes, making it easier to access the Taebaek Mountains’ panoramic pistes and tourist-friendly attractions. Powder hounds will want to lodge at the InterContinental Alpensia Pyeongchang Resort, which commands a prime location at the foot of the Alpensia ski slopes, steps from two Olympic-class runs, and is one of a handful of hotels built for the games. Break from all the outdoor action at the Ocean 700 indoor water park, complete with wave pools and tubing rides. —Talia Avakian

JetBlue Airways Corp. will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
In the March edition of Airways Magazine, it was announced that once jetBlue partnered with Yahoo! and with BlackBerry producer Research in Motion, that the airline would offer free, limited Wi-Fi capabilities on a single aircraft, N651JB, an Airbus A320-232 dubbed "BetaBlue". People access e-mail with a Wi-Fi capable Blackberry, or use Yahoo!'s e-mail and instant messaging with a Wi-Fi capable laptop, while in flight over the US. LiveTV in Melbourne Florida, created and operated the "BetaBlue" prototype. The "BetaBlue" system utilized the bandwidth and infrastructure of defunct Airfone.[32] 

Once a sleepy second fiddle to Southern culinary powerhouses like Charleston and Nashville, Greenville is stepping into the limelight with hot new restaurants. The town will soon be home to an outpost of Sean Brock's heirloom-crop-focused Husk and a food-centric market hall called the Commons. Other recent additions include modern Italian spot Jianna from Michael Kramer (the opening executive chef of McCrady's in Charleston, pre-Brock) and the moody speakeasy lounge Vault & Vator. It's an impressive collection of quality restaurants for a city of just over 67,000.

In September 2009, JetBlue made changes to its TrueBlue program.[132] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars. The new program launched on November 9, 2009.[133][134]


JetBlue's in-flight options consist of gate-to-gate Fly-Fi service, offering over one hundred channels of DIRECTV, Sirius XM Radio, and movies, and on the Airbus A321, a 15″ interactive video screen which is not available on the rest of the fleet. JetBlue's partnership with Amazon lets customers watch Amazon Prime videos by connecting to Wi-Fi and downloading the Amazon Video app on their mobile phone or tablet. The in-flight WiFi under the "Fly-Fi" network is complimentary on all flights, at speeds of 12–15 megabits per second.
This year, Buenos Aires becomes a hub for art, sports, and politics: the inaugural Art Basel Cities program, the Youth Olympic Games, and the G20 will all take place in the city, beginning with the multi-year Art Basel initiative. Though the Argentinean capital is already home to an eclectic collection of galleries, Art Basel Cities promises to elevate Buenos Aires’ reputation in the global art scene by offering professional support for local artists, as well as lectures and workshops throughout the year to draw art lovers to the city.
A century ago, Shanghai was China’s star city, a cosmopolitan center of art, technology, and finance. Today, it’s reclaiming that mantle, parlaying the economic boom that began in the 1990s into a world-class array of cultural and culinary attractions. On the West Bund riverfront, Tank Shanghai will transform disused oil tanks into a sprawling arts complex with a gallery, an education center, and parks when it’s completed later this year. Farther north, the Norman Foster and Thomas Heatherwick–designed Fosun Foundation, with its façade of shifting bronze cylinders, began hosting performances and art shows last fall. The North Bund is being redeveloped with a park linking it to a new lifestyle development that’s anchored by the city’s first W Hotel. In the residential Minhang district, Cordis debuted in May, and Amanyangyun will open nearby after relocating Ming and Qing dynasty buildings, as well as 10,000 ancient camphor trees, from Jiangxi province. More luxury stays are still to come in 2018, including the Middle House, the Bulgari, and the Edition. —Samantha Culp
On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.[40]
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