jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]

Beyond offering a glimpse into ancient history, Jordan is also making a name for itself as a luxury destination. Hilton opened the Dead Sea Resort & Spa in March 2017, making it the first Hilton in the country. Located at the lowest point on earth, some 1,345 feet below sea level, the resort offers beach access, Middle Eastern cuisine, and treatments containing the mineral-rich black mud. —Jess McHugh
The city has cemented its reputation as a must-visit destination with its most recent honor: it’s been named 2018 World Design Capital, the first ever in the Americas. It’s no wonder: despite challenges like the recent earthquake, young Mexican creatives are no longer searching for opportunities abroad but staying to build something meaningful at home. Their success is evident in arts initiatives like Zonamaco and the Material Art Fair in February, Design Week Mexico in October, and the Condo Fair, which will debut in Mexico’s capital in April. Aesthetes have plenty of design-forward places to stay and eat, too. Bed down at Downtown Mexico, the newest hotel by Grupo Habita, which plans to open another property, Catedral M X, nearby in 2018. Or book a room at the Four Seasons Hotel Mexico City, which unveiled an ambitious redesign by Gilles & Boissier in 2016. Dine at Enrique Olvera’s world-famous Pujol, which relocated last year to a mid-century house and has a fresh, pared-down look. The new space is outfitted in natural materials — a fitting design for a restaurant that celebrates wood-fired cooking. —Laura Itzkowitz
In October 2005, JetBlue's quarterly profit had plunged from US$8.1 million to $2.7 million largely due to rising fuel costs. Operational issues, fuel prices, and low fares, JetBlue's hallmark, were bringing its financial performance down. In addition, with higher costs related to the airline's numerous amenities, JetBlue was becoming less competitive.[citation needed]
The capital may be set on banks of the Potomac, but it’s never had a reputation as a great waterfront city. That could all be about to change, thanks to the $2.5 billion, 24-acre District Wharf, which opened in October just south of the National Mall. The shiny new InterContinental Washington D.C.-The Wharf offers access to the development’s new parks, music venues, 50-plus shops, and 20 restaurants — which include projects from area chefs like Fabio Trabocchi, Mike Isabella, and wunderkind Kwame Onwuachi. This is also set to be a banner year for culture: the Freer and Sackler galleries, sister museums that champion Asian art, recently reopened after a 20-month renovation, the National Gallery of Art will host the first-ever show dedicated to Cézanne’s portraits from March to July, and the Kennedy Center continues its inaugural season of hip-hop programming curated by Q-Tip. —Brooke Porter Katz
Though decades of civil war made parts of the island unsafe, tourism is on the rise in Sri Lanka, where international visitors exceeded 2 million for the first time in 2016. The momentum is particularly strong along the south coast, which has the highest concentration of hotels and resorts after Colombo. The 172-room Amari resort recently opened on the beachfront in Galle (known for its UNESCO-protected Dutch fortress) with ocean views from every balcony. Water also plays a central role at Alila Koggala, a new luxury eco-resort with 36 suites and private villas, opening 20 minutes outside of Galle in June. The property sits on the serene shores of Lake Koggala and will feature an ayurvedic spa where treatments can be taken on a platform floating on the lake. Further along the south coast, Mirissa Beach is attracting travelers in need of a full mind-body reset. The laid-back surfer town — think Venice Beach minus the tech crowd — comes alive at night with bars and barbecue restaurants overlooking the turquoise bay; when you’re ready to turn in, there are earthy, low-key lodges peppered throughout the jungle, such as Surf & Yoga, which offers daily on-site yoga and private surf lessons. —Alex Schechter
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Visitors may want to return to the Belgian capital in 2018 to visit two cutting-edge museums. The Millennium Iconoclast Museum of Art opened in the once-infamous Molenbeek district’s old Belle-Vue brewery this past spring, to showcase contemporary art from around the world. There’s also the Citroën Cultural Centre, a new collaboration with Paris’s Centre Pompidou, which will launch its first exhibition in May. The edgy JAM Hotel, an industrial-chic property with exposed brickwork and concrete beams housed in a former art school, is the perfect place for culture-lovers to stay. Don’t leave town without paying homage to Belgium’s UNESCO-recognized beer culture at youthful breweries like Brasserie de la Senne or Brussels Beer Project, both of which are shirking brewing traditions in favor of more experimental microbrewery techniques. —Meredith Bethune
In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]
No matter what your ideal getaway is, one thing is certain: the best vacations in Florida happen when you immerse yourself in the climate and culture, taking full advantage of the year-round warm weather, getting to know the native wildlife, tasting homegrown produce and Gulf-caught seafood and checking out the beaches, even from under a hat and tons of sunscreen. Book a foodie tour or pub crawl, dance the night away at a blues festival and wake up in time to make a mimosa toast along the water. 

In September 2009, JetBlue made changes to its TrueBlue program.[132] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars. The new program launched on November 9, 2009.[133][134]
Over the past few years, South Korea’s Gangwon Province has shed its sleepy past and come into its own as a prime winter-sports destination — a transformation that will take center stage during the Pyeongchang Winter Olympics (February 9–25). Ahead of the big event, the region will debut a new high-speed rail line that will whisk travelers from Incheon International Airport to the resort town in just 70 minutes, making it easier to access the Taebaek Mountains’ panoramic pistes and tourist-friendly attractions. Powder hounds will want to lodge at the InterContinental Alpensia Pyeongchang Resort, which commands a prime location at the foot of the Alpensia ski slopes, steps from two Olympic-class runs, and is one of a handful of hotels built for the games. Break from all the outdoor action at the Ocean 700 indoor water park, complete with wave pools and tubing rides. —Talia Avakian
Flight Montreal - Toronto (YUL - YYZ) C$ 128+ Flight Montreal - Toronto (YUL - YTZ) C$ 209+ Flight Winnipeg - Toronto (YWG - YYZ) C$ 213+ Flight Ottawa - Toronto (YOW - YTZ) C$ 242+ Flight Halifax - Toronto (YHZ - YYZ) C$ 262+ Flight Québec City - Toronto (YQB - YTZ) C$ 290+ Flight Fredericton - Toronto (YFC - YYZ) C$ 308+ Flight Edmonton - Toronto (YEG - YYZ) C$ 320+ Flight Québec City - Toronto (YQB - YYZ) C$ 322+ Flight Abbotsford - Toronto (YXX - YYZ) C$ 329+ Flight Halifax - Toronto (YHZ - YTZ) C$ 334+ Flight Vancouver - Toronto (YVR - YYZ) C$ 349+ Flight Calgary - Toronto (YYC - YYZ) C$ 350+ Flight Kelowna - Toronto (YLW - YYZ) C$ 352+ Flight St. John's - Toronto (YYT - YYZ) C$ 360+
With its recent 150th anniversary celebration, pop-culture cred (Drake, Ryan Gosling, and Justin Bieber have Canadian roots), and charismatic prime minister, the Great White North has finally begun to receive the international recognition it deserves — and Toronto has been preening itself for this lead role. Luxe properties and forward-thinking restaurants have been popping up across the city: there’s Queen Street’s historic Broadview Hotel, which reopened in the burgeoning East End with guest-room details like vinyl turntables and burgundy velvet drapes, and the stylish Bisha Hotel downtown, where the likes of Lenny Kravitz and celebrity chef Akira Back have lent their design and culinary expertise. In stereotypically modest Canadian fashion, Brothers Food + Wine — one of the city’s most exciting new openings — is housed inside a tiny, nondescript space just above the Bay Street subway station, but dazzles with seasonal dishes like crispy steelhead trout with braised gem lettuce and yogurt-and-caper sauce. Next up: in Spring 2018, the Museum of Contemporary Art will move into a century-old former factory in the Junction Triangle. —Jennifer Salerno 

Knights Inn – Toronto C$ 90+ Hotel Carlingview Toronto Airport C$ 99+ Travelodge by Wyndham Toronto East C$ 99+ Bond Place Hotel C$ 110+ Crowne Plaza Toronto Airport C$ 112+ Toronto Don Valley Hotel and Suites C$ 119+ Chelsea Hotel, Toronto C$ 130+ Delta Hotels by Marriott Toronto Airport & Conference Centre C$ 131+ Holiday Inn Toronto International Airport C$ 132+ Comfort Hotel Airport North C$ 139+ Best Western Plus Travel Hotel Toronto Airport C$ 139+ Strathcona Hotel C$ 143+ DoubleTree by Hilton Toronto Airport C$ 151+ Sheraton Toronto Airport Hotel & Conference Centre C$ 154+ Delta Hotels by Marriott Toronto East C$ 155+

jetBlue previously had its headquarters at 80–02 Kew Gardens Road,[80] and then in the Forest Hills Tower, both in Forest Hills, Queens, New York City,[81][80] 6 miles (9.7 km) from the current office in Long Island City.[82] In 2001 the airline had announced that it wanted to take 74,000 square feet (6,900 m2) of space in the Forest Hills Tower, and by December 2002 announced that it planned to increase its leased space.
Cruise ships and luxe lodges are familiar sights in western Greenland, but more recently, the untamed tundra of the east has begun opening up. Natural Habitat Adventures is leading the push: two seasons ago it debuted Base Camp Greenland, a seasonal eco-lodge comprising eight rustic but cozy tented cabins, which visitors use as a home base for exploring East Greenland by boat, helicopter, and on foot. When you’ve had enough of the wilderness, return to the western shore. Upscale additions there include the glamping retreat Camp Kiattua, which has tipi-like tents with fireplaces and fur-draped furnishings, and the new Ilimanaq Lodge, which feels like the Arctic’s answer to the overwater bungalow. Each of 15 Scandi-inspired cabins feature floor-to-ceiling windows and oceanfront terraces for whale-watching and iceberg-spotting. —Lila Battis
On December 13, 2007, jetBlue and Germany-based Lufthansa announced jetBlue's intent to sell 19% of jetBlue to Lufthansa, pending approval from US regulators. Following the acquisition, Lufthansa stated they plan to seek operational cooperation with jetBlue.[30] Lufthansa plans to offer connections to JetBlue flights in Boston, New York (JFK), and Orlando International Airport (no longer a connection).[31]
Just an hour and a half north of Melbourne, Nagambie Lakes is one of Australia’s oldest viticulture areas, with some vines dating back to the mid 19th century. This part of Victoria has long been considered a great day-trip destination for its outdoor activities — waterskiing, rowing, and sailing — and renowned wineries. Now there’s reason to linger, thanks to the November debut of the Mitchelton Hotel, a 58-room resort and spa at Mitchelton Winery. With its fine-dining restaurant, the Ministry of Chocolate, and 5½ miles of trails circumnavigating the vineyard, it’s the perfect base for a weekend in the region. Start your trip with a tasting on-site — Mitchelton is known for its Riesling — before venturing to other nearby wineries like Tahbilk, which has been producing quality vintages since 1861, and Goulburn Terrace, which specializes in natural wines. Other popular local vintners include McPherson Wines, David Traeger Wines, and Box Grove Vineyard. —John Scarpinato
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
This German town lays claim to not one but two of the world’s greatest opera houses. Most music lovers know about the acoustically perfect Bayreuth Festspielhaus, built in 1876 by composer Richard Wagner as the home for his summer music festival. But the city also contains the grandest Baroque theater in the world, the Margravial Opera House, built between 1744 and 1748 by Princess Wilhelmina of Prussia. Named a UNESCO World Heritage site in 2012, the theater has been closed for repairs for the past six years. It reopens in April 2018 with a performance of Artaserse by the 18th-century German composer Johann Adolph Hasse (tickets go on sale in February). Bayreuth also makes an excellent starting point from which to explore the rest of the region, famous for its hundreds of Bavarian biergartens and vineyards producing internationally renowned Franconian wines. —Christopher Tkaczyk
Beyond offering a glimpse into ancient history, Jordan is also making a name for itself as a luxury destination. Hilton opened the Dead Sea Resort & Spa in March 2017, making it the first Hilton in the country. Located at the lowest point on earth, some 1,345 feet below sea level, the resort offers beach access, Middle Eastern cuisine, and treatments containing the mineral-rich black mud. —Jess McHugh
Once a sleepy second fiddle to Southern culinary powerhouses like Charleston and Nashville, Greenville is stepping into the limelight with hot new restaurants. The town will soon be home to an outpost of Sean Brock's heirloom-crop-focused Husk and a food-centric market hall called the Commons. Other recent additions include modern Italian spot Jianna from Michael Kramer (the opening executive chef of McCrady's in Charleston, pre-Brock) and the moody speakeasy lounge Vault & Vator. It's an impressive collection of quality restaurants for a city of just over 67,000.
In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]
In addition to more than 100,000 artifacts, including pieces currently stored in the vaults of the Egyptian Museum in Cairo, the new museum will sport a Modernist design courtesy of Heneghan Peng Architects. Chosen from more than 1,550 design proposals from architects in 82 countries, the final building will echo both the geography of the plateau on which it rests as well as the Pyramids themselves. When the museum partially opens in 2018, visitors in the immense atrium can soak in the majestic sight of both the Pyramid of Menkaure and the Great Pyramid of Khufu from a floor-to-ceiling glass wall. —Diana Hubbell
The Big Easy turns the Big 3-0-0 this year, and in this city where the good times roll, the parties will be epic — think citywide art shows, supersized Mardi Gras parades, and a festival of lights using landmark buildings as backdrops. Thirteen years after Hurricane Katrina, there is much to celebrate: The Central Business District, once a dead zone after dark, now crackles at all hours thanks to four new hotels (the Ace, Troubadour, Catahoula, and NOPSI), each with its own rooftop bar. The neighborhood is also home to new restaurants like Maypop — a Vietnamese-Creole joint from acclaimed chef Michael Gulotta. Another area coming to life is the three-mile riverfront, where a renovated Spanish Plaza will reopen this spring. More riverfront updates, including a new Four Seasons Hotel, will roll out in the next few years. Toast the tricentennial at the Sazerac House, a French Quarter museum dedicated to the official cocktail of New Orleans, opening later this year. —Allison Entrekin
In 2009, jetBlue announced that it was looking for a new headquarters location, and was considering moving either within the New York City metropolitan area or to the Orlando, Florida area.[83] In April 2009, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city;[84] in January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met in Tallahassee, Florida to discuss a possible move to Orlando.[85] A decision was expected by March 2010,[86] although a move would not happen until 2012, when its lease in the Forest Hills Tower expired.[87]
In the March edition of Airways Magazine, it was announced that once jetBlue partnered with Yahoo! and with BlackBerry producer Research in Motion, that the airline would offer free, limited Wi-Fi capabilities on a single aircraft, N651JB, an Airbus A320-232 dubbed "BetaBlue". People access e-mail with a Wi-Fi capable Blackberry, or use Yahoo!'s e-mail and instant messaging with a Wi-Fi capable laptop, while in flight over the US. LiveTV in Melbourne Florida, created and operated the "BetaBlue" prototype. The "BetaBlue" system utilized the bandwidth and infrastructure of defunct Airfone.[32]
On October 25, 2016 JetSuiteX announced that JetBlue had made a minority equity investment in JetSuiteX. Part of the agreement also gave JetBlue a seat on JetSuite's board of directors. Reasons for the investment was outlined by CEO Robin Hayes "Our investment in JetSuite makes sense as we continue to execute on our west coast plan and invest in innovative ideas that reflect the disruptive spirit of JetBlue."[143] In JetBlue's 1st quarter 2018 investor call JetBlue's CFO Steven Priest Confirmed they currently hold about 10% [144] of JetSuiteX.
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