According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]

When historic rainfall pummeled California last February, the damage to Big Sur was severe. Mudslides cut off access to Highway 1, the region’s only thoroughfare, from the south; then a crack ripped through the Pfeiffer Canyon Bridge, blocking the northern end. Almost overnight, this 90-odd-mile stretch of craggy coastline — long beloved for its sense of remoteness — became an island. Nearly a year later, Big Sur is stirring back to life. The bridge has been replaced and a major slide has been cleared. After an elaborate renovation, the 160-acre Ventana Big Sur has reopened as the first Alila property in the U.S. — and is a luxurious rival to Post Ranch. The place is a stunner, whether you’re facing a forested canyon from the pool or enjoying pink and orange sunsets from the terrace. In addition to the plush ocean-view suites, clad in weathered wood, there are now glamping tents nearby that marry rusticity and comfort, with amenities like luxury linens and fire pits. —Jonah Weiner

The Big Easy turns the Big 3-0-0 this year, and in this city where the good times roll, the parties will be epic — think citywide art shows, supersized Mardi Gras parades, and a festival of lights using landmark buildings as backdrops. Thirteen years after Hurricane Katrina, there is much to celebrate: The Central Business District, once a dead zone after dark, now crackles at all hours thanks to four new hotels (the Ace, Troubadour, Catahoula, and NOPSI), each with its own rooftop bar. The neighborhood is also home to new restaurants like Maypop — a Vietnamese-Creole joint from acclaimed chef Michael Gulotta. Another area coming to life is the three-mile riverfront, where a renovated Spanish Plaza will reopen this spring. More riverfront updates, including a new Four Seasons Hotel, will roll out in the next few years. Toast the tricentennial at the Sazerac House, a French Quarter museum dedicated to the official cocktail of New Orleans, opening later this year. —Allison Entrekin 

Since the government’s 2016 peace deal with the FARC paramilitary group, memories of Colombia’s civil war have begun fading. As a result, new parts of the country are becoming accessible — among them the Pacific coast, which contains a once-dangerous strip of virgin beach and rain forest known as El Chocó. Regular commercial flights now connect travelers from Bogotá and Medellín to the fishing villages of Nuquí and Bahía Solano. From there, small boats run along the shore to chic eco-lodges like Punta Brava, which sits above two private beaches, and El Cantil Ecolodge, which is near surf breaks and a thermal spring. —Nicholas Gill
Beyond offering a glimpse into ancient history, Jordan is also making a name for itself as a luxury destination. Hilton opened the Dead Sea Resort & Spa in March 2017, making it the first Hilton in the country. Located at the lowest point on earth, some 1,345 feet below sea level, the resort offers beach access, Middle Eastern cuisine, and treatments containing the mineral-rich black mud. —Jess McHugh
Often overlooked in favor of more-developed, splashier neighbors like Hvar or Brač, Šolta’s under-the-radar nature has proved a boon: The stony islet has become synonymous with pristine nature (pebbly beaches, turquoise waters, lush greenery), medieval villages, winemaking (try the indigenous Dobričić variety), and family-run olive oil purveyors like Olynthia, a fourth-generation producer. After watching the sun set at Maslinica bay, check out the island’s peppering of stylish beach clubs, seaside bars, and open-air restaurants — then drop your bags at the Heritage Hotel Martinis-Marchi, built inside an 18th-century Venetian fort-castle and ideally situated for those who want to explore Šolta’s ancient villages and crystal-clear bays. —Kate Springer
Travel to the Danish capital has jumped more than 80 percent in the past decade, thanks in part to René Redzepi’s influential Noma restaurant (slated to reopen in its new location in February), as well as Scandinavian Airlines’ ongoing flight expansion. Today, Copenhagen is teeming with inspiring places to eat and drink, in addition to a number of sleek new hotels — so much so that the New Nordic food, beverage, and design movement has now spread worldwide. Even before it debuted in July, Restaurant Barr — the beer-centric boîte by Redzepi and chef Thorsten Schmidt that occupies the old Noma plot — was already garnering international attention. Then there’s Apollo Bar & Kantine, the recently minted, design-focused restaurant in the Kunsthal Charlottenborg gallery from Frederik Bille Brahe, proprietor of hit café Atelier September. Brothers Mikkel Borg Bjergsø and Jeppe Jarnit-Bjergsø, of Mikkeller and Evil Twin Brewing, respectively, have in the last couple of years introduced the world to experimental Danish craft beer, and their brews can now be sampled at bars and beer halls across Copenhagen and beyond. Stylish new places to stay, such as Hotel Danmark and Sanders, as well as a revamp of the classic, Arne Jacobsen–designed Radisson Blu Royal Hotel, reinforce the reasons the Scandinavian aesthetic is so popular right now. —Kat Odell

For many years, analysts had predicted that jetBlue's growth rate would become unsustainable. Despite this, the airline continued to add planes and routes to the fleet at a brisk pace. In addition in 2006, the IAM (International Association of Machinists) attempted to unionize JetBlue's "ramp service workers", in a move that was described by JetBlue's COO Dave Barger as "pretty hypocritical", as the IAM opposed jetBlue's creation when it was founded as New Air in 1998. The union organizing petition was dismissed by the National Mediation Board because fewer than 35 percent of eligible employees supported an election.[citation needed]


Often overlooked in favor of more-developed, splashier neighbors like Hvar or Brač, Šolta’s under-the-radar nature has proved a boon: The stony islet has become synonymous with pristine nature (pebbly beaches, turquoise waters, lush greenery), medieval villages, winemaking (try the indigenous Dobričić variety), and family-run olive oil purveyors like Olynthia, a fourth-generation producer. After watching the sun set at Maslinica bay, check out the island’s peppering of stylish beach clubs, seaside bars, and open-air restaurants — then drop your bags at the Heritage Hotel Martinis-Marchi, built inside an 18th-century Venetian fort-castle and ideally situated for those who want to explore Šolta’s ancient villages and crystal-clear bays. —Kate Springer
No matter what your ideal getaway is, one thing is certain: the best vacations in Florida happen when you immerse yourself in the climate and culture, taking full advantage of the year-round warm weather, getting to know the native wildlife, tasting homegrown produce and Gulf-caught seafood and checking out the beaches, even from under a hat and tons of sunscreen. Book a foodie tour or pub crawl, dance the night away at a blues festival and wake up in time to make a mimosa toast along the water.
Once a sleepy second fiddle to Southern culinary powerhouses like Charleston and Nashville, Greenville is stepping into the limelight with hot new restaurants. The town will soon be home to an outpost of Sean Brock's heirloom-crop-focused Husk and a food-centric market hall called the Commons. Other recent additions include modern Italian spot Jianna from Michael Kramer (the opening executive chef of McCrady's in Charleston, pre-Brock) and the moody speakeasy lounge Vault & Vator. It's an impressive collection of quality restaurants for a city of just over 67,000.
California State Parks has something for everybody - year-round. Whether it's hiking, biking, strolling on a beach or cross-country skiing, state parks has it all. You can walk through the redwoods, sail on a lake, view wildlife, explore the desert, see history first-hand in historic sites, and just relax with family and friends.  Here's a section of travel features about all kinds of things to do in state parks to make your visits even more enjoyable.
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
Orlando Continental Plaza Hotel $39+ Clarion Inn & Suites At International Drive $58+ Monumental Hotel Orlando $60+ Red Lion Hotel Orlando - Kissimmee Maingate $63+ Clarion Hotel Orlando International Airport $64+ Rosen Inn International $65+ Rodeway Inn International Drive $66+ Rosen Inn at Pointe Orlando $68+ Rosen Inn, Closest To Universal $69+ Baymont by Wyndham Orlando Universal Blvd $72+ Best Western Orlando Gateway Hotel $85+ Westgate Town Center Resort $87+ Avanti International Resort $88+ Rosen Plaza on International Drive $89+ DoubleTree by Hilton at the Entrance to Universal Orlando $94+ Grande Villas Resort By Diamond Resorts $98+ Holiday Inn & Suites Across From Universal Orlando $98+ Sheraton Vistana Villages Resort Villas, I-Drive/Orlando $100+ Fairfield Inn & Suites by Marriott Orlando Lake Buena Vista in The Marriott Village $100+ Coco Key Hotel & Water Park Resort $101+ Rosen Centre Hotel $104+ DoubleTree by Hilton Orlando at SeaWorld $104+ Sheraton Vistana Resort Villas, Lake Buena Vista/Orlando $107+ Wyndham Orlando Resort $110+

Orlando Continental Plaza Hotel $39+ Clarion Inn & Suites At International Drive $58+ Monumental Hotel Orlando $60+ Red Lion Hotel Orlando - Kissimmee Maingate $63+ Clarion Hotel Orlando International Airport $64+ Rosen Inn International $65+ Rodeway Inn International Drive $66+ Rosen Inn at Pointe Orlando $68+ Rosen Inn, Closest To Universal $69+ Baymont by Wyndham Orlando Universal Blvd $72+ Best Western Orlando Gateway Hotel $85+ Westgate Town Center Resort $87+ Avanti International Resort $88+ Rosen Plaza on International Drive $89+ DoubleTree by Hilton at the Entrance to Universal Orlando $94+ Grande Villas Resort By Diamond Resorts $98+ Holiday Inn & Suites Across From Universal Orlando $98+ Sheraton Vistana Villages Resort Villas, I-Drive/Orlando $100+ Fairfield Inn & Suites by Marriott Orlando Lake Buena Vista in The Marriott Village $100+ Coco Key Hotel & Water Park Resort $101+ Rosen Centre Hotel $104+ DoubleTree by Hilton Orlando at SeaWorld $104+ Sheraton Vistana Resort Villas, Lake Buena Vista/Orlando $107+ Wyndham Orlando Resort $110+


In July 2016, jetBlue announced commercial flights from the United States to Cuba will commence in late August.[64][65] On August 31, 2016, JetBlue Flight 387 from Fort Lauderdale–Hollywood International Airport to Abel Santamaría Airport, in Santa Clara, became the first scheduled commercial flight between the United States and Cuba in 55 years.[66] Only charter flights were allowed under previous rules, which required that passengers had to arrive more than 4 hours before the scheduled departure and often endure long lines for documentation checks, late flight arrivals, and pay high baggage fees.[67]

jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
In December 2006, jetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904 lb (410 kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one flight attendant per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.[16]
On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.[40]
Since the government’s 2016 peace deal with the FARC paramilitary group, memories of Colombia’s civil war have begun fading. As a result, new parts of the country are becoming accessible — among them the Pacific coast, which contains a once-dangerous strip of virgin beach and rain forest known as El Chocó. Regular commercial flights now connect travelers from Bogotá and Medellín to the fishing villages of Nuquí and Bahía Solano. From there, small boats run along the shore to chic eco-lodges like Punta Brava, which sits above two private beaches, and El Cantil Ecolodge, which is near surf breaks and a thermal spring. —Nicholas Gill
Various consumer rights organizations and activists called for the creation of a government mandated “Bill of Rights” to protect air travelers from future experiences similar to the one previously described. On February 20, 2007, jetBlue released an apologetic response to the events that had taken place less than a week before with the creation of their Customer Bill of Rights, which offers financial reciprocation if a customer's flight is delayed or cancelled.[99]
Located at the tip of the Baja Peninsula, the two small colonial towns of Cabo San Lucas and San José del Cabo have become the hottest vacation destinations in Mexico in recent years. With wide, pristine beaches, lively nightclubs, glam resorts, and a farm-to-table food scene, the oasis of Los Cabos is drawing tourists in record numbers. As a result, the hotel scene is booming, with a clutch of new developments and renovations completed this year along the Tourist Corridor, including the sleek Chileno Bay, an Auberge Resort, and a stunning beachfront Solaz resort.
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
Just an hour and a half north of Melbourne, Nagambie Lakes is one of Australia’s oldest viticulture areas, with some vines dating back to the mid 19th century. This part of Victoria has long been considered a great day-trip destination for its outdoor activities — waterskiing, rowing, and sailing — and renowned wineries. Now there’s reason to linger, thanks to the November debut of the Mitchelton Hotel, a 58-room resort and spa at Mitchelton Winery. With its fine-dining restaurant, the Ministry of Chocolate, and 5½ miles of trails circumnavigating the vineyard, it’s the perfect base for a weekend in the region. Start your trip with a tasting on-site — Mitchelton is known for its Riesling — before venturing to other nearby wineries like Tahbilk, which has been producing quality vintages since 1861, and Goulburn Terrace, which specializes in natural wines. Other popular local vintners include McPherson Wines, David Traeger Wines, and Box Grove Vineyard. —John Scarpinato
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97] 

According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
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