jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
Beyond offering a glimpse into ancient history, Jordan is also making a name for itself as a luxury destination. Hilton opened the Dead Sea Resort & Spa in March 2017, making it the first Hilton in the country. Located at the lowest point on earth, some 1,345 feet below sea level, the resort offers beach access, Middle Eastern cuisine, and treatments containing the mineral-rich black mud. —Jess McHugh
Travel to the Danish capital has jumped more than 80 percent in the past decade, thanks in part to René Redzepi’s influential Noma restaurant (slated to reopen in its new location in February), as well as Scandinavian Airlines’ ongoing flight expansion. Today, Copenhagen is teeming with inspiring places to eat and drink, in addition to a number of sleek new hotels — so much so that the New Nordic food, beverage, and design movement has now spread worldwide. Even before it debuted in July, Restaurant Barr — the beer-centric boîte by Redzepi and chef Thorsten Schmidt that occupies the old Noma plot — was already garnering international attention. Then there’s Apollo Bar & Kantine, the recently minted, design-focused restaurant in the Kunsthal Charlottenborg gallery from Frederik Bille Brahe, proprietor of hit café Atelier September. Brothers Mikkel Borg Bjergsø and Jeppe Jarnit-Bjergsø, of Mikkeller and Evil Twin Brewing, respectively, have in the last couple of years introduced the world to experimental Danish craft beer, and their brews can now be sampled at bars and beer halls across Copenhagen and beyond. Stylish new places to stay, such as Hotel Danmark and Sanders, as well as a revamp of the classic, Arne Jacobsen–designed Radisson Blu Royal Hotel, reinforce the reasons the Scandinavian aesthetic is so popular right now. —Kat Odell 

As Canada's token middle child, Edmonton has long gotten short shrift amid its glitzier sisters (we're looking at you, Toronto and Vancouver). But no longer — food and museum news is casting a spotlight on Alberta’s capital city. After stints at Noma in Copenhagen and Manhattan's Daniel, chef Scott Downey returned to his hometown to open the Butternut Tree in September, with a focus on indigenous foods — grilled bannock with wild mushrooms and winged kelp; bison served with Saskatoon berry jus; maple-butter cake with black-currant jam. We're waiting to make our dinner reservations until the new Royal Alberta Museum opens its doors. Designed by Dialog architects on the site of a former Canada Post distribution center, the 419,000-square-foot space will include Ice Age horse fossils and a dig pit for children. To experience Edmonton’s indie side, stay at Crash Hotel, an homage to the Ace, which opened last winter. Its themed Hi-Fi room walls are lined with vintage speakers, and hangover pills are at the ready in the mini-bar. —Kathryn O’Shea-Evans


Ever since Tolminc raw-milk cheeses and Slovenian marbled trout were featured on an episode of the Netflix series Chef’s Table with chef Ana Roš, Slovenia’s culinary star has been on the rise. Hiša Franko, the Soca Valley inn and restaurant that Roš runs with her sommelier husband, is now one of the region’s hardest tables to get — prompting the pair to open a small brewpub, Hiša Polonka. Surging demand for Slovenia’s natural and orange wines has driven local winemakers like Burja Estate and Movia to expand. And in the capital of Ljubljana, adventurous chefs at Monstera, Atelje, and Restavracija JB are helping redefine modern Slovenian cuisine, while the experimental farm and eatery Gostišče Grič has brought in a Swedish celebrity duck farmer and full-time forager to create one of Europe’s most unexpected dining experiences. —Nicholas Gill
The Quisby $50+ Wyndham Garden Hotel Baronne Plaza $93+ The Whitney Hotel $99+ B on Canal $106+ Pelham Hotel New Orleans, La $116+ International House Hotel $118+ Royal St. Charles French Quarter/Downtown $119+ Royal Crescent Hotel $120+ Holiday Inn New Orleans-Downtown Superdome $122+ Chateau Hotel $122+ Holiday Inn Express New Orleans - St Charles $122+ Wyndham New Orleans - French Quarter $126+ French Market Inn $136+ Bienville House $141+
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
On December 13, 2007, jetBlue and Germany-based Lufthansa announced jetBlue's intent to sell 19% of jetBlue to Lufthansa, pending approval from US regulators. Following the acquisition, Lufthansa stated they plan to seek operational cooperation with jetBlue.[30] Lufthansa plans to offer connections to JetBlue flights in Boston, New York (JFK), and Orlando International Airport (no longer a connection).[31]
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jetBlue's founders had set out to call the airline "Taxi" and therefore have a yellow livery to associate the airline with New York. The idea was dropped, however, for several reasons: the negative connotation behind New York City taxis; the ambiguity of the word taxi with regard to air traffic control; and threats from investor JP Morgan to pull its share ($20 million of the total $128 million) of the airline's initial funding unless the name was changed.[13] 

A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
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