jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.
Political strife and economic woes have taken a toll on Egypt’s tourism industry in recent years, but travelers will soon have a new reason to visit. On the arid plains of Giza not far from the Great Pyramids, a modern monument is under construction that’s more than two decades and nearly $1 billion in the making. The Grand Egyptian Museum will showcase the finest treasures of the pharaohs — including the body and golden funeral mask of Tutankhamen — in a structure spanning nearly 650,000 square feet.
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".