jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
Leaf-peeping and a thriving farm-to-table food scene (the country’s first CSA sprouted here) lure out-of-towners to the bucolic far western corner of Massachusetts. But the arts have long been their own major draw: Tanglewood, the Clark Art Institute, and the Williamstown Theatre Festival all call the area home, as does MASS MoCA, a popular modern art destination housed in a circa-1800s textile mill in North Adams.
On March 22, 2010, jetBlue announced it would remain in the New York City area, in Long Island City,[88] because of the airline's historical links to the city, the cost of staff relocations, the airline's desire to retain access to financial markets, and because Aer Lingus and Lufthansa, jetBlue's marketing partners, fly into JFK Airport.[89] jetBlue planned to combine its Forest Hills and Darien, Connecticut offices, together about 1,000 employees, into about 200,000 square feet (19,000 m2) in the Brewster Building by mid-2012.[90]
In 2009, jetBlue announced that it was looking for a new headquarters location, and was considering moving either within the New York City metropolitan area or to the Orlando, Florida area.[83] In April 2009, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city;[84] in January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met in Tallahassee, Florida to discuss a possible move to Orlando.[85] A decision was expected by March 2010,[86] although a move would not happen until 2012, when its lease in the Forest Hills Tower expired.[87]
JetBlue Airways Corporation (NASDAQ: JBLU), stylized as jetBlue, is an American low-cost airline headquartered in New York City. A major air carrier and the sixth-largest airline in the United States. JetBlue is headquartered in the Long Island City neighborhood of the New York City borough of Queens, with its main base at John F. Kennedy International Airport. It also maintains corporate offices in Cottonwood Heights, Utah[6][7] and Orlando, Florida.

In March 22, 2010, jetBlue turned down incentives from the City of Orlando and announced its headquarters would keep its Forest Hills office,[46][47][48][49] start leasing and using a new office in the Brewster Building in Long Island City, New York.[50][51] in Queens Plaza in Long Island City,[49] move its headquarters there in mid-2012,[52] and start a joint branding deal with New York State using the iconic I Love NY logo.[49]
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El Cortez Hotel and Casino C$ 51+ the D Las Vegas C$ 55+ Oasis at Gold Spike C$ 62+ Plaza Hotel & Casino C$ 64+ Palace Station Hotel And Casino C$ 67+ Circus Circus Hotel & Casino C$ 74+ Hooters Casino Hotel C$ 79+ Downtown Grand Las Vegas C$ 79+ Stratosphere Hotel, Casino & Tower, BW Premier Collection C$ 80+ Westgate Las Vegas Resort and Casino C$ 83+ Tuscany Suites & Casino C$ 88+ Alexis Park All Suite Resort C$ 90+
On July 24, 2007, jetBlue reported that its second-quarter revenue increased to $730 million, compared to $612 in 2006. Second quarter net income grew to $21 million for the quarter, from $14 million the previous year. CEO David Barger said the airline will take delivery of three fewer planes this year and will sell three planes from their current fleet, "slowing capacity growth ... to strengthen our balance sheet and facilitate earnings growth", but will continue to add two to four new destinations each year.[25]
To better accommodate the millions who visit Iguazú Falls, a UNESCO site of 275 mighty waterfalls straddling the border of Argentina and Brazil, nearby Cataratas del Iguazú Airport is being modernized and enlarged. Within Iguazú National Park, the Ecological Jungle Train, which takes visitors on a 25-minute journey to the epic Devil’s Throat cascade, is converting from gas to environmentally friendly electric trains. Starting this February, travelers will be able to bed down at the long-awaited Awasi Iguazú resort where 14 rainforest villas will each have plunge pools and guests will have access to a personal excursion guide and 4WD vehicles. Expect visits to native Guarani tribes, river kayaking, and jungle treks led by a resident biologist. Selvaje, an upscale 12-room lodge, will also open early this year and will offer a menu of couple-friendly activities, from picnics to spa treatments. For the ultimate in romance, though, Argentinean travel outfitter Mai 10 (run by Travel + Leisure A-List Agent Maita Barrenechea) can arrange private dinners alongside the falls under the light of a full moon. —Nora Jean Walsh
Located at the tip of the Baja Peninsula, the two small colonial towns of Cabo San Lucas and San José del Cabo have become the hottest vacation destinations in Mexico in recent years. With wide, pristine beaches, lively nightclubs, glam resorts, and a farm-to-table food scene, the oasis of Los Cabos is drawing tourists in record numbers. As a result, the hotel scene is booming, with a clutch of new developments and renovations completed this year along the Tourist Corridor, including the sleek Chileno Bay, an Auberge Resort, and a stunning beachfront Solaz resort.
With an exciting influx of new and revamped hotels, an up-and-coming restaurant scene, and a blossoming wine industry, Idaho’s capital city—traditionally known as a convention destination — has started to attract the attention of leisure travelers. Boise’s invigorated downtown is evidence of the trend, with the newly opened Inn at 500, a 110-room boutique property whose perks include balconies overlooking the capitol, and its on-site restaurant, Richard’s, owned by James Beard Award-nominated chef Richard Langston, leading the way. (Meanwhile, Hotel 43 and The Grove both recently unveiled swank renovations.) The city’s craft-beer scene continues to impress; one noteworthy newcomer is White Dog Brewing, whose rustic taproom features a 24-foot “frost rail” that keeps your beer, well, frosty. In other toast-worthy news, Boise has become a hub for Idaho’s growing wine industry. Oenophiles shouldn’t miss a stop at the new downtown tasting room of Coiled Wines. Owner Leslie Preston — a native Idahoan who sharpened her skills at Clos du Bois and Stags’ Leap in California — makes a spectacular dry Riesling. Getting there is easier than ever: to meet rising demand, American Airlines has launched new nonstop service from Chicago O’Hare, while Southwest now runs a nonstop from San Diego. —Blane Bachelor
Often overlooked in favor of more-developed, splashier neighbors like Hvar or Brač, Šolta’s under-the-radar nature has proved a boon: The stony islet has become synonymous with pristine nature (pebbly beaches, turquoise waters, lush greenery), medieval villages, winemaking (try the indigenous Dobričić variety), and family-run olive oil purveyors like Olynthia, a fourth-generation producer. After watching the sun set at Maslinica bay, check out the island’s peppering of stylish beach clubs, seaside bars, and open-air restaurants — then drop your bags at the Heritage Hotel Martinis-Marchi, built inside an 18th-century Venetian fort-castle and ideally situated for those who want to explore Šolta’s ancient villages and crystal-clear bays. —Kate Springer

In March 22, 2010, jetBlue turned down incentives from the City of Orlando and announced its headquarters would keep its Forest Hills office,[46][47][48][49] start leasing and using a new office in the Brewster Building in Long Island City, New York.[50][51] in Queens Plaza in Long Island City,[49] move its headquarters there in mid-2012,[52] and start a joint branding deal with New York State using the iconic I Love NY logo.[49]

JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]


On December 13, 2007, jetBlue and Germany-based Lufthansa announced jetBlue's intent to sell 19% of jetBlue to Lufthansa, pending approval from US regulators. Following the acquisition, Lufthansa stated they plan to seek operational cooperation with jetBlue.[30] Lufthansa plans to offer connections to JetBlue flights in Boston, New York (JFK), and Orlando International Airport (no longer a connection).[31] 
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