In December 2006, jetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904 lb (410 kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one flight attendant per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.[16]
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]

When historic rainfall pummeled California last February, the damage to Big Sur was severe. Mudslides cut off access to Highway 1, the region’s only thoroughfare, from the south; then a crack ripped through the Pfeiffer Canyon Bridge, blocking the northern end. Almost overnight, this 90-odd-mile stretch of craggy coastline — long beloved for its sense of remoteness — became an island. Nearly a year later, Big Sur is stirring back to life. The bridge has been replaced and a major slide has been cleared. After an elaborate renovation, the 160-acre Ventana Big Sur has reopened as the first Alila property in the U.S. — and is a luxurious rival to Post Ranch. The place is a stunner, whether you’re facing a forested canyon from the pool or enjoying pink and orange sunsets from the terrace. In addition to the plush ocean-view suites, clad in weathered wood, there are now glamping tents nearby that marry rusticity and comfort, with amenities like luxury linens and fire pits. —Jonah Weiner


In 2009, jetBlue announced that it was looking for a new headquarters location, and was considering moving either within the New York City metropolitan area or to the Orlando, Florida area.[83] In April 2009, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city;[84] in January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met in Tallahassee, Florida to discuss a possible move to Orlando.[85] A decision was expected by March 2010,[86] although a move would not happen until 2012, when its lease in the Forest Hills Tower expired.[87]
On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.[40]
The jewel of the Adriatic Sea, Croatia is home to more than 1,200 islands, but travel between them has long been dictated by expensive yacht charters and sluggish public ferries. In 2018, that’s set to change, now that UberBOAT, from the popular ride-sharing app, has launched on-demand transfers and private tours along the Dalmatian Coast. Hit the high seas in the direction of Šolta, a hilly isle a mere nine nautical miles from Split (the second-largest city in Croatia).

This year is San Antonio’s 300th anniversary, and the city is marking the occasion with events, activities, and new infrastructure. Ahead of the festivities, there’s been a flurry of development: In the past few months, the botanical gardens completed an expansion; the city’s first food hall, the Bottling Department, debuted at the Pearl; and San Antonio’s iconic passenger barges got an upgrade, with colorful electric models replacing the old gas-fueled boats. In January, the city will unveil Confluence Park, an expanse of trails and science-focused education facilities near the convergence of San Pedro Creek and the San Antonio River. A commemorative week is planned for early May, with celebrations at each of San Antonio’s five missions and the dedication of San Pedro Creek Culture Park, a once-unremarkable drainage ditch that’s been transformed into a waterfront promenade with public art and performance spaces. Ruby City, a new David Adjaye–designed art center that will house more than 800 pieces from the Linda Pace Foundation Collection, is expected to be completed at the end of 2018. And boutique stays still in the works — including a Thompson Hotel and the third location of the Saint Hotel — hint that San Antonio’s heyday is just beginning. —Devorah Lev-Tov
A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
Though decades of civil war made parts of the island unsafe, tourism is on the rise in Sri Lanka, where international visitors exceeded 2 million for the first time in 2016. The momentum is particularly strong along the south coast, which has the highest concentration of hotels and resorts after Colombo. The 172-room Amari resort recently opened on the beachfront in Galle (known for its UNESCO-protected Dutch fortress) with ocean views from every balcony. Water also plays a central role at Alila Koggala, a new luxury eco-resort with 36 suites and private villas, opening 20 minutes outside of Galle in June. The property sits on the serene shores of Lake Koggala and will feature an ayurvedic spa where treatments can be taken on a platform floating on the lake. Further along the south coast, Mirissa Beach is attracting travelers in need of a full mind-body reset. The laid-back surfer town — think Venice Beach minus the tech crowd — comes alive at night with bars and barbecue restaurants overlooking the turquoise bay; when you’re ready to turn in, there are earthy, low-key lodges peppered throughout the jungle, such as Surf & Yoga, which offers daily on-site yoga and private surf lessons. —Alex Schechter

History buffs and intrepid travelers have long been attracted to Jordan and its famous archaeological site of Petra, a “lost” citadel dating back 2,000 years. And despite political unrest in the broader region, the country remains a safe destination to discover the wonders of the Middle East. After playing out Indiana Jones fantasies amid the rose-colored, rock-cut façades of Petra’s famous landmark, Al Khazneh (the Treasury), set out to unearth the nation’s other historical attractions. In the lesser-known city of Jerash, 170 miles from Petra, you can see the ruins of an ancient Roman settlement, including the second-century Hadrian’s Arch, while in the protected desert wilderness of Wadi Rum, you’ll find some 25,000 rock carvings that trace the early development of the alphabet.


It’s easy to see why this outcrop of land just an hour’s drive from Melbourne has long been a weekend retreat for the city’s well-heeled residents. Rolling vineyards in its interior give way to seaside villages and sandy shoreline. Travelers can swim with wild dolphins, visit wineries on horseback, or soar above the landscape in a gondola. And with a new flurry of openings, the region has begun to attract global attention. The latest addition is Point Leo Estate on the peninsula’s southernmost point. Set on 330 acres, it combines a tasting room, a 110-seat fine-dining restaurant, and a sculpture park, with more than 50 works by Australian and international artists like George Rickey and Inge King. Its arrival follows the launch of Jackalope, a seductive, art-infused boutique hotel neighboring a working winery. Elsewhere, Peninsula Hot Springs, a day spa set amid geothermal pools, is slated to unveil seven new pools and a new treatment list in 2018. —Carrie Hutchinson
On October 22, 2008, jetBlue opened its new primary hub at John F. Kennedy International Airport (JFK), Terminal 5, or simply T5. The mostly new terminal, costing approximately $800 million,[41] partially encircles the historic TWA Flight Center, the former Trans World Airlines terminal designed by Eero Saarinen, which remains closed. According to the plan, passengers will eventually be able to check in for flights in the landmark building, then transfer to the new structure via the original passenger departing-arrival tubes from Saarinen's original terminal and its 1969 addition by Roche-Dinkeloo.[42]
^ Jump up to: a b Cuozzo, Steve. "JetBlue Triples Size of its Queens Offices." New York Post. December 24, 2002. Retrieved on January 20, 2010. "74,000 square feet at 118–29 Queens Blvd., also known as Forest Hills Tower" and "Boulevard in Forest Hills – possibly the largest office lease in Queens this year. JetBlue was previously at 80–02 Kew Gardens Rd., across the street."
Also in 2010, JetBlue entered into interline booking agreements with South African Airways[109] and American Airlines[110] to facilitate luggage transfers between airlines for passengers with connecting flights on a different carrier. The agreement with American included JetBlue's 18 destinations not served by American and American's 12 international flights out of New York–JFK and Boston Logan. In addition, American gave JetBlue 8 round trips slots out of Washington National in D.C. and 2 out of Westchester, New York. In return, JetBlue gave American 6 round trips out of New York–JFK. The agreement with American Airlines has since ended according to JetBlue's website.[111]
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