jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.
Also in 2010, JetBlue entered into interline booking agreements with South African Airways and American Airlines to facilitate luggage transfers between airlines for passengers with connecting flights on a different carrier. The agreement with American included JetBlue's 18 destinations not served by American and American's 12 international flights out of New York–JFK and Boston Logan. In addition, American gave JetBlue 8 round trips slots out of Washington National in D.C. and 2 out of Westchester, New York. In return, JetBlue gave American 6 round trips out of New York–JFK. The agreement with American Airlines has since ended according to JetBlue's website.
Knights Inn – Toronto C$ 90+ Hotel Carlingview Toronto Airport C$ 99+ Travelodge by Wyndham Toronto East C$ 99+ Bond Place Hotel C$ 110+ Crowne Plaza Toronto Airport C$ 112+ Toronto Don Valley Hotel and Suites C$ 119+ Chelsea Hotel, Toronto C$ 130+ Delta Hotels by Marriott Toronto Airport & Conference Centre C$ 131+ Holiday Inn Toronto International Airport C$ 132+ Comfort Hotel Airport North C$ 139+ Best Western Plus Travel Hotel Toronto Airport C$ 139+ Strathcona Hotel C$ 143+ DoubleTree by Hilton Toronto Airport C$ 151+ Sheraton Toronto Airport Hotel & Conference Centre C$ 154+ Delta Hotels by Marriott Toronto East C$ 155+
In September 2009, JetBlue made changes to its TrueBlue program. In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars. The new program launched on November 9, 2009.