jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
JetBlue Airways Corp. will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
A century ago, Shanghai was China’s star city, a cosmopolitan center of art, technology, and finance. Today, it’s reclaiming that mantle, parlaying the economic boom that began in the 1990s into a world-class array of cultural and culinary attractions. On the West Bund riverfront, Tank Shanghai will transform disused oil tanks into a sprawling arts complex with a gallery, an education center, and parks when it’s completed later this year. Farther north, the Norman Foster and Thomas Heatherwick–designed Fosun Foundation, with its façade of shifting bronze cylinders, began hosting performances and art shows last fall. The North Bund is being redeveloped with a park linking it to a new lifestyle development that’s anchored by the city’s first W Hotel. In the residential Minhang district, Cordis debuted in May, and Amanyangyun will open nearby after relocating Ming and Qing dynasty buildings, as well as 10,000 ancient camphor trees, from Jiangxi province. More luxury stays are still to come in 2018, including the Middle House, the Bulgari, and the Edition. —Samantha Culp
^ Jump up to: a b c "JetBlue 2017 Annual Report" (PDF). p. 8. Retrieved 2018-09-19. We are a predominately point-to-point system carrier, with the majority of our routes touching at least one of our six Focus Cities: New York, Boston, Fort Lauderdale-Hollywood, Orlando, Long Beach and San Juan, Puerto Rico. During 2017, over 92% of our Customers flew on nonstop itineraries. 

The city has cemented its reputation as a must-visit destination with its most recent honor: it’s been named 2018 World Design Capital, the first ever in the Americas. It’s no wonder: despite challenges like the recent earthquake, young Mexican creatives are no longer searching for opportunities abroad but staying to build something meaningful at home. Their success is evident in arts initiatives like Zonamaco and the Material Art Fair in February, Design Week Mexico in October, and the Condo Fair, which will debut in Mexico’s capital in April. Aesthetes have plenty of design-forward places to stay and eat, too. Bed down at Downtown Mexico, the newest hotel by Grupo Habita, which plans to open another property, Catedral M X, nearby in 2018. Or book a room at the Four Seasons Hotel Mexico City, which unveiled an ambitious redesign by Gilles & Boissier in 2016. Dine at Enrique Olvera’s world-famous Pujol, which relocated last year to a mid-century house and has a fresh, pared-down look. The new space is outfitted in natural materials — a fitting design for a restaurant that celebrates wood-fired cooking. —Laura Itzkowitz

The capital may be set on banks of the Potomac, but it’s never had a reputation as a great waterfront city. That could all be about to change, thanks to the $2.5 billion, 24-acre District Wharf, which opened in October just south of the National Mall. The shiny new InterContinental Washington D.C.-The Wharf offers access to the development’s new parks, music venues, 50-plus shops, and 20 restaurants — which include projects from area chefs like Fabio Trabocchi, Mike Isabella, and wunderkind Kwame Onwuachi. This is also set to be a banner year for culture: the Freer and Sackler galleries, sister museums that champion Asian art, recently reopened after a 20-month renovation, the National Gallery of Art will host the first-ever show dedicated to Cézanne’s portraits from March to July, and the Kennedy Center continues its inaugural season of hip-hop programming curated by Q-Tip. —Brooke Porter Katz
In October 2013, jetBlue introduced Mint, a premium cabin service on transcontinental and select Caribbean flights. The service began in 2014, using the Airbus A321-231 aircraft ordered by jetBlue. These planes are outfitted with winglets, as well as with "lie flat" seats, and moveable partitions that can create small suites on the airplane.[56] Called "Mint" by jetBlue, these planes are configured with 16 business-class seats and 143 economy seats, instead of an all-economy configuration of 190 seats.[57]

jetBlue previously had its headquarters at 80–02 Kew Gardens Road,[80] and then in the Forest Hills Tower, both in Forest Hills, Queens, New York City,[81][80] 6 miles (9.7 km) from the current office in Long Island City.[82] In 2001 the airline had announced that it wanted to take 74,000 square feet (6,900 m2) of space in the Forest Hills Tower, and by December 2002 announced that it planned to increase its leased space.
A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
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