jetBlue experienced its first-ever quarterly loss during the fourth quarter of 2005 when the airline lost $42.4 million, enough to make them unprofitable for the entire year of 2005. The loss was the airline's first since going public in 2002. JetBlue also reported a loss in the first quarter of 2006. In addition to that, jetBlue forecasted a loss for 2006, citing high fuel prices, operating inefficiency, and fleet costs. During the first quarter report, CEO David Neeleman, President Dave Barger, and then-CFO John Owen released JetBlue's "Return to Profitability" ("RTP") plan, stating in detail how they would curtail costs and improve revenue to regain profitability. The plan called for $50 million in annual cost cuts and a push to boost revenue by $30 million. jetBlue Airways moved out of the red during the second quarter of 2006, beating Wall Street expectations by announcing a net profit of $14 million. That result was flat when compared to jetBlue's results from the same quarter a year before ($13 million), but it was double Wall Street forecasts of a $7 million profit, Reuters reports. The carrier said cost-cutting and stronger revenue helped it offset higher jet fuel costs. In October 2006, jetBlue announced a net loss of $500,000 for Quarter 3, and a plan to regain that loss by deferring some of their E190 deliveries and by selling 5 of their A320s.[citation needed]


Various consumer rights organizations and activists called for the creation of a government mandated “Bill of Rights” to protect air travelers from future experiences similar to the one previously described. On February 20, 2007, jetBlue released an apologetic response to the events that had taken place less than a week before with the creation of their Customer Bill of Rights, which offers financial reciprocation if a customer's flight is delayed or cancelled.[99]
March 27, 2012: Flight 191 en route from New York City, to Las Vegas performed an emergency landing at Rick Husband Amarillo International Airport after the captain, Clayton Osbon, was locked out of the cockpit and subdued by passengers after he started acting erratically and ranting about terrorist. It is believed that Osbon suffered from an unspecified mental breakdown, and was treated by Northwest Texas Healthcare System. There were no fatalities.[148][149][150]

For proof of Abu Dhabi’s burgeoning status as the cultural capital of the Middle East, look no further than Saadiyat Cultural District, which is quickly becoming a treasure trove of world-class art and groundbreaking architecture. The multibillion-dollar initiative has already resulted in one major project, the Jean Nouvel-designed Louvre Abu Dhabi, which opened in November. Though its construction was controversial, the museum has quickly become the premier creative beacon in the Emirates. Work is under way nearby on the Zayed National Museum, by Norman Foster; the Abu Dhabi Performing Arts Centre, by Zaha Hadid Architects; and the Frank Gehry-designed Guggenheim Abu Dhabi, which when completed will be the largest Guggenheim museum in the world. The city’s hotel-building campaign is also in full swing: this year Marriott debuted a 400-room hotel in the Al Forsan sports center, and next year will see the opening of the Abu Dhabi Edition and Saadiyat Rotana Resort & Villas. —Dylan Essertier

In December 2006, jetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904 lb (410 kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one flight attendant per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.[16]
On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.[40]
In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106] 

On March 19, 2008, jetBlue added Orlando, Florida as a gateway focus city to international destinations in the Caribbean, Mexico, and South America. New international routes from Orlando International Airport include Cancún, Mexico, Bridgetown, Barbados, Bogotá, Colombia, Nassau, Bahamas, San José, Costa Rica, and Santo Domingo, Dominican Republic. In conjunction with the addition of new routes the airline will continue significant expansion of operations at Orlando International Airport including a planned 292-room lodge that will house trainees attending the existing "JetBlue University" training facility (opened in 2015).[33]

Though decades of civil war made parts of the island unsafe, tourism is on the rise in Sri Lanka, where international visitors exceeded 2 million for the first time in 2016. The momentum is particularly strong along the south coast, which has the highest concentration of hotels and resorts after Colombo. The 172-room Amari resort recently opened on the beachfront in Galle (known for its UNESCO-protected Dutch fortress) with ocean views from every balcony. Water also plays a central role at Alila Koggala, a new luxury eco-resort with 36 suites and private villas, opening 20 minutes outside of Galle in June. The property sits on the serene shores of Lake Koggala and will feature an ayurvedic spa where treatments can be taken on a platform floating on the lake. Further along the south coast, Mirissa Beach is attracting travelers in need of a full mind-body reset. The laid-back surfer town — think Venice Beach minus the tech crowd — comes alive at night with bars and barbecue restaurants overlooking the turquoise bay; when you’re ready to turn in, there are earthy, low-key lodges peppered throughout the jungle, such as Surf & Yoga, which offers daily on-site yoga and private surf lessons. —Alex Schechter
On October 22, 2008, jetBlue opened its new primary hub at John F. Kennedy International Airport (JFK), Terminal 5, or simply T5. The mostly new terminal, costing approximately $800 million,[41] partially encircles the historic TWA Flight Center, the former Trans World Airlines terminal designed by Eero Saarinen, which remains closed. According to the plan, passengers will eventually be able to check in for flights in the landmark building, then transfer to the new structure via the original passenger departing-arrival tubes from Saarinen's original terminal and its 1969 addition by Roche-Dinkeloo.[42]
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While its financial performance started showing signs of improvement, in February 2007, jetBlue faced a crisis, when a snowstorm hit the Northeast and Midwest, throwing the airline's operations into chaos. Because jetBlue followed the practice of never cancelling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the apron for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.[17] The fiasco reportedly cost JetBlue $30 million.[18]
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
Flight Montreal - Toronto (YUL - YYZ) C$ 128+ Flight Montreal - Toronto (YUL - YTZ) C$ 209+ Flight Winnipeg - Toronto (YWG - YYZ) C$ 213+ Flight Ottawa - Toronto (YOW - YTZ) C$ 242+ Flight Halifax - Toronto (YHZ - YYZ) C$ 262+ Flight Québec City - Toronto (YQB - YTZ) C$ 290+ Flight Fredericton - Toronto (YFC - YYZ) C$ 308+ Flight Edmonton - Toronto (YEG - YYZ) C$ 320+ Flight Québec City - Toronto (YQB - YYZ) C$ 322+ Flight Abbotsford - Toronto (YXX - YYZ) C$ 329+ Flight Halifax - Toronto (YHZ - YTZ) C$ 334+ Flight Vancouver - Toronto (YVR - YYZ) C$ 349+ Flight Calgary - Toronto (YYC - YYZ) C$ 350+ Flight Kelowna - Toronto (YLW - YYZ) C$ 352+ Flight St. John's - Toronto (YYT - YYZ) C$ 360+
The Emerald Isle has seen a rush of American visitors recently, spurred by favorable exchange rates and increased airlift. If you haven’t yet made the trip, now’s the time to go. Adare Manor, a hotel set in a grand 19th-century mansion on 840 acres of rolling County Limerick countryside, reopened in November after an 18-month overhaul. The picturesque estate now has a new 42-room wing, a redesigned golf course, and the first La Mer Spa in the British Isles. Ireland’s whiskey scene has been quietly blooming for the last decade, and recently historic estates have embraced the trend. In August, Slane Castle in County Meath opened its new distillery to the public, and later this year, the iconic Powerscourt Estate in County Wicklow will debut its own craft facility. In Dublin, Pearse Lyons, a wealthy Irishman with Kentucky-bourbon bona fides, recently opened his namesake distillery in the former St. James’s Church, and more whiskey destinations with visitor centers are soon to come from the Dublin Liberties and Roe & Co. And now that Luas, Dublin’s light rail system, has finally completed its latest expansion, getting around the city is a breeze — the $433-million project has linked two lines and added new stops near many of the city center’s most popular sights. —Lila Battis
Cruise ships and luxe lodges are familiar sights in western Greenland, but more recently, the untamed tundra of the east has begun opening up. Natural Habitat Adventures is leading the push: two seasons ago it debuted Base Camp Greenland, a seasonal eco-lodge comprising eight rustic but cozy tented cabins, which visitors use as a home base for exploring East Greenland by boat, helicopter, and on foot. When you’ve had enough of the wilderness, return to the western shore. Upscale additions there include the glamping retreat Camp Kiattua, which has tipi-like tents with fireplaces and fur-draped furnishings, and the new Ilimanaq Lodge, which feels like the Arctic’s answer to the overwater bungalow. Each of 15 Scandi-inspired cabins feature floor-to-ceiling windows and oceanfront terraces for whale-watching and iceberg-spotting. —Lila Battis
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]
From the Northwest Florida’s Emerald Coast to the coral-reefed Keys, the state is filled with an array of activities for all ages and tastes. On a Florida vacation, families can plan several days of theme park fun in the Orlando area, or they can ride horses at a secluded ranch in central Florida, ride bikes along nature trails in north Florida, learn about astronauts and rocket science at the Space Coast or take one of the garden tours in Miami and Fort Lauderdale.
Rising above its associations with the annual hot-air-balloon festival, Albuquerque will this year set out to prove itself as a fully-fledged destination. The Sawmill District, just north of the historic Old Town, is being revived as a creative center, anchored by the arrival of the Hotel Chaco. The design of this boutique property, which opened in April, is inspired by the state’s indigenous culture, with handmade Navajo wool textiles and pueblo-inspired motifs. Come spring, downtown ABQ will also see the arrival of a new entertainment hub: the $40 million One Central, which will have a sleek bowling lounge, as well as upscale stores and restaurants. And just outside town, visitors will soon be able to experience the striking Sandia Mountains in a nail-biting new way. The proposed Mountain Coaster, an alpine sled-style ride that plunges riders down the mountainside in a total vertical drop of 380 feet, is due to open this fall. Getting to Albuquerque is becoming even easier, thanks to new nonstop flights from major U.S. cities via Southwest, United, and Alaska Airlines. —Melanie Lieberman
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