In 2009, jetBlue announced that it was looking for a new headquarters location, and was considering moving either within the New York City metropolitan area or to the Orlando, Florida area.[83] In April 2009, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city;[84] in January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met in Tallahassee, Florida to discuss a possible move to Orlando.[85] A decision was expected by March 2010,[86] although a move would not happen until 2012, when its lease in the Forest Hills Tower expired.[87]
Finland’s Archipelago Sea is the world’s largest, with 25,000 miles of shoreline and innumerable islands. Still off the beaten track for international tourists, who gravitate toward Helsinki in summer and Lapland in winter, the archipelago is the well-kept secret of the Finns, generations of whom flock to family-owned islands. And there’s never been a better time to join them, with increased airlift — including transatlantic flights on Norwegian Air starting around $350 — and a burgeoning food and beverage scene in nearby Turku, Finland’s medieval capital. (Start at the Kauppahalli, or market hall, where the salmon is as fresh and flavorful as a summer tomato.) The archipelago has a subarctic glamour, with eerie, sunlit summer nights and dark winter days, its rocky, tree-lined islands dotted with storybook wooden cottages. Hike, bike, or drive the islands; or hole up on one all your own. —Molly McArdle
As Bali goes increasingly upmarket, it now offers visitors access to a buzzing food scene in Ubud, its cultural capital, as well as an island-wide luxury-hotel boom. The Ubud Food Festival, which is in its fourth year, showcases the diverse flavors of the Indonesian archipelago in dozens of events, including cook-offs, demos, talks, food tours, and events in new restaurants. Notable newcomers on the town’s food scene include Spice, a casual Asian-fusion restaurant from Chris Salans, formerly Bouley Bakery’s chef de cuisine and head chef at Thomas Keller’s Bouchon; Room4Dessert from Will Goldfarb, whose now-closed avant-garde New York eatery of the same name won him a James Beard nomination; and Moksa, a vegan café, bakery, and organic farm with its own grocery. Heading up the wave of new high-end hotels is luxury Japanese chain Hoshino Resorts, which unveiled Hoshinoya Bali, 30 thatched-roof villas in the rain forest outside Ubud. Capella Ubud will launch 22 ultra-luxury tents, each with an outdoor saltwater Jacuzzi pool, in early 2018. And Jumeirah Bali plans to debut 123 villas surrounded by tropical gardens in upscale Jimbaran in mid 2018. A two-year overhaul at Four Seasons Jimbaran Bay means its villas will now have bigger bedrooms and better ocean views, while at Four Seasons Sayan in the Ubud rain forest, guests are being offered a new activity: being rocked to sleep in a silk hammock in a bamboo hut by an former Buddhist nun, the resort’s wellness mentor. —Sharon McDonnell
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
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