JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]
As of 2018 it ranked No. 402 financially on the Fortune 500 list of the largest United States corporations by total revenue.[8] JetBlue Airways operates over 1,000 flights daily[9] and serves 102[10] domestic and international network destinations in the U.S., Mexico, the Caribbean, Central America and South America. JetBlue is not a member of any of the three major airline alliances, but it has codeshare agreements with 21 airlines, including member airlines of oneworld, SkyTeam, Star Alliance, and unaffiliated airlines.
A new crop of five-star brands are coming in 2018, including the Zadún, a Ritz-Carlton Reserve, the Four Seasons Los Cabos at Costa Palmas, the Montage Los Cabos, 1 Hotel & Homes, and the first Nobu Hotel in Mexico. Foodies will want to make a reservation at Acre, a restaurant-farm from executive chefs Kevin Luzande and Oscar Torres, who are set to unveil 12 new treehouse guest rooms on site. —Christopher Tkaczyk

Couples retreats are common along the coastal areas and several luxury hotels offer “pet packages” for those who choose to bring their pups. Sample local beer at one of the many breweries located throughout the state, many of which offer behind-the-scenes tours, along with dozens and dozens of fine wineries as well. Stay in a cabin where Wi-Fi signals are nil or enjoy a modern urban hotel with dozens of fine restaurants, trendy bars and cultural landmarks within walking distance.
Of all the islands that make up Italy’s Aeolian archipelago, Salina is arguably the most alluring: it is not yet a celebrity haven like its neighbor Stromboli, where Giorgio Armani, Domenico Dolce, and Stefano Gabbana have homes; and it’s not yet overrun with the luxury yachts of affluent soccer players like nearby Panarea. That the isle has stayed blissfully unspoiled for this long eludes those who know of its imposing natural beauty — steep mountains blanketed in blossoming trees and wildflowers, small villages speckled with olive and lemon groves, fig trees, and miles of terraced Malvasia vineyards. The Relais & Châteaux property Capofaro Malvasia & Resort is one of Salina’s finest places to check in to, thanks to its secluded location, private beach, Tasca d’Almerita wines, and restaurant spotlighting local flavors (think wild fennel, orange, and caper leaves). Once you’ve settled in, skip on over to the town of Lingua to watch the sun set on the Marina Garibaldi, and order the best almond granita of your life at the Da Alfredo waterfront café. —Rocky Casale
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
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