JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]
Frontier was ranked in an airline quality rating report by Embry-Riddle Aeronautical University and Wichita State University in 2015 as one of the five worst airlines in the United States, especially due to its rate of customer complaints and bumped passengers.[88][51][89] The airline also had relatively poor on-time performance, and the waiting time for help when calling the airline on the phone was reported to have risen to two hours or more.[90]
On September 9, 2014, Frontier introduced an updated livery,[86] as part of a rebranding that saw the spokesanimals' roles increase. The new livery reintroduced a green "FRONTIER" typeface to the fuselage, featuring the stylized "F" designed by Saul Bass for the original Frontier in 1978. Each aircraft features the name of the animal featured on its tail near the nose of the aircraft for easier identification. Currently about twenty five aircraft in the Frontier fleet feature the new livery.
Allegiant aims primarily to serve leisure travelers, particularly those in colder northern climates, going to warm-weather tourist destinations such as Punta Gorda, Tampa Bay, Las Vegas, Orlando, Los Angeles and Phoenix.[32] It also serves smaller destinations that see few direct flights by major carriers. Many of the airline's markets, such as Peoria, Illinois, are served only by commuter service requiring a connection at an airline hub.[33] In October 2009, Allegiant had competition on just five of its 136 routes.[34]
jetBlue previously had its headquarters at 80–02 Kew Gardens Road,[80] and then in the Forest Hills Tower, both in Forest Hills, Queens, New York City,[81][80] 6 miles (9.7 km) from the current office in Long Island City.[82] In 2001 the airline had announced that it wanted to take 74,000 square feet (6,900 m2) of space in the Forest Hills Tower, and by December 2002 announced that it planned to increase its leased space. 

In March 2010, Allegiant purchased six used Boeing 757-200 jetliners as part of plans to begin flights to Hawaii, with deliveries from early 2010 to the fourth quarter of 2011.[25] It gained the approval for type with the FAA in July 2011,[26] and then worked with the FAA to obtain the appropriate ETOPS rating in order to be able to serve Hawaii. Allegiant no longer operates nonstop service to Honolulu from Las Vegas.[27]
In 2013, Allegiant acquired nine Airbus A320-200 aircraft from Spanish flag carrier Iberia.[79][80] Seven of the A320s were delivered in 2013 and were used for growth into new markets, including destinations in Mexico and the Rocky Mountains, as well as airfields such as Charlottesville and Shenandoah Valley in Virginia and Trenton, New Jersey.[76] On February 24, 2015, Allegiant announced the purchase of 2 additional A320s from Philippine Airlines which entered into service in 2015.[81] Later in 2015, the airline announced a firm order for an Airbus A320 direct from Airbus, the first time it has purchased new aircraft from the supplier.[82]
After booking a excursion in St Maarten that never happened as the companies website and phone number were taken down so no final arrangements could be made. Called travelocity twice and still can not seem to get it through their heads about the service not happening. They tried contacting the company....no luck then they asked me for the contact information I had.....are you kidding me it is your contracted service (IDIOTS)....anyway none of my contact info worked for the company why badger me.....just give me my refund. I will post followups as they happen
I fly a lot. I've never seen any flight that cannot be refunded within a 24 hour period. When shopping around, I will sometimes but 2 or 3 tickets before settling on one. Now I have. Travelocity sold me one. I called the airline and they were super helpful, as much as they could be. But the representative said she'd never seen a ticket like this either. She had no way of refunding it. And I don't necessarily have an issue with the restriction itself, I have an issue with it not being clear during the purchase process. And I further take issue with the customer service person telling me I'm a liar. Just crazy.
In 2013, Allegiant acquired nine Airbus A320-200 aircraft from Spanish flag carrier Iberia.[79][80] Seven of the A320s were delivered in 2013 and were used for growth into new markets, including destinations in Mexico and the Rocky Mountains, as well as airfields such as Charlottesville and Shenandoah Valley in Virginia and Trenton, New Jersey.[76] On February 24, 2015, Allegiant announced the purchase of 2 additional A320s from Philippine Airlines which entered into service in 2015.[81] Later in 2015, the airline announced a firm order for an Airbus A320 direct from Airbus, the first time it has purchased new aircraft from the supplier.[82]
In October 2013, Republic Airways Holdings entered into an agreement with private equity firm Indigo Partners to sell Frontier Airlines for approximately $145 million. According to Indigo, the transaction would further Frontier's evolution into an ultra-low-cost carrier.[38] In December 2013, Indigo Partners LLC, through an affiliate, completed the purchase of Frontier Airlines from Republic Airways Holdings. The airline's headquarters will remain in Denver.[46] Republic Airways Holdings subsidiary Republic Airlines no longer flies Embraer 190 aircraft on behalf of Frontier, as of January 1, 2014.
In July 2007, the airline partnered with 20th Century Fox's film The Simpsons Movie to become the "Official Airline of Springfield".[26] In addition a contest was held in which the grand prize would be a trip on JetBlue to Los Angeles to attend the premiere of the film. The airline's website was also redecorated with characters and their favorite jetBlue destinations and the company was taken over by the show/film's businessman villain Montgomery Burns.[27]
I just had horrendous experience and customer service! I booked a round trip flight for my son from Stockholm to Zurich via Amsterdam. It was 185 USD. Travelocity emailed us on the day of the flight that the flight from Amsterdam to Zurich and all return flights were cancelled. My son ended up booking a new flight from Stockholm to Zurich that costed him about 500 USD. I reached out Travelocity customer service via Facebook. The rep admitted that email was an error but ensured me that return flight was still good. However, my son was charged 285 USD penalty on the return flight for missing the first leg. In the end, he ended up paying 800 USD out of his pocket. Short flight cost us a total of 1000 USD! The reps via Facebook said they were sorry but they would not do anything to compensate/reimburse me or be accountable for their mistakes. I will NEVER use Travelocity again for sure!!
A November 2016 analysis by the Tampa Bay Times noted that Allegiant's planes were four times more likely to have in-flight failures than other major US airlines.[64] A 60 Minutes report by CBS News in 2018 continued to investigate the issues first raised by the Tampa Bay Times.[65] Public records cited in the investigation found that the airline had more than 100 serious mechanical incidents between January 1, 2016 and October 31, 2017, including "mid-air engine failures, smoke and fumes in the cabin, rapid descents, flight control malfunctions, hydraulic leaks and aborted takeoffs."[65] Other public records further revealed that Allegiant aircraft, on average, were nearly three and a half times more likely to have mid-air breakdowns than American, United, Delta, JetBlue and Spirit.[65]
After booking a excursion in St Maarten that never happened as the companies website and phone number were taken down so no final arrangements could be made. Called travelocity twice and still can not seem to get it through their heads about the service not happening. They tried contacting the company....no luck then they asked me for the contact information I had.....are you kidding me it is your contracted service (IDIOTS)....anyway none of my contact info worked for the company why badger me.....just give me my refund. I will post followups as they happen
After booking a excursion in St Maarten that never happened as the companies website and phone number were taken down so no final arrangements could be made. Called travelocity twice and still can not seem to get it through their heads about the service not happening. They tried contacting the company....no luck then they asked me for the contact information I had.....are you kidding me it is your contracted service (IDIOTS)....anyway none of my contact info worked for the company why badger me.....just give me my refund. I will post followups as they happen
The worst! I'll never book with them again. If you have to make any changes to your itinerary, they connect you to a phone operator who can barely speak English. When i tried to add another room she would read a script before we would proceed, then before she could finish the price would increase and she had to restart, including the damn script she had to read. This happened 4 times before i told them to F-off and just cancelled my room altogether
Ladies and gentleman, she said YES!💍 👰🏼 Last Friday, on a flight from Huntington, WV to St. Petersburg, FL, Johnny Cooper got down on one knee and proposed to his (now) fiance Faith Robinette. He spent weeks coordinating the whole thing, working with our team to ensure everything went as planned for the perfect proposal. This is why we fly - to be a part of your special life moments. 💑
Frontier took delivery of its first Airbus aircraft (an A319) in 2001 and simultaneously launched with it DirecTV in-flight television along with a new company livery. Frontier Airlines was the launch customer[20] of the Airbus A318 in 2003. In mid-April 2005, Frontier officially became an all-Airbus fleet, retiring its last Boeing 737.[citation needed]

On October 22, 2008, jetBlue opened its new primary hub at John F. Kennedy International Airport (JFK), Terminal 5, or simply T5. The mostly new terminal, costing approximately $800 million,[41] partially encircles the historic TWA Flight Center, the former Trans World Airlines terminal designed by Eero Saarinen, which remains closed. According to the plan, passengers will eventually be able to check in for flights in the landmark building, then transfer to the new structure via the original passenger departing-arrival tubes from Saarinen's original terminal and its 1969 addition by Roche-Dinkeloo.[42]
Frontier took delivery of its first Airbus aircraft (an A319) in 2001 and simultaneously launched with it DirecTV in-flight television along with a new company livery. Frontier Airlines was the launch customer[20] of the Airbus A318 in 2003. In mid-April 2005, Frontier officially became an all-Airbus fleet, retiring its last Boeing 737.[citation needed]
In an effort to focus on regional contract flights for major carriers, Republic Airways Holdings announced in January 2012 its intention to sell or spin off Frontier.[38][39] On January 26, 2012, Republic Airways Holdings appointed former US Airways and Gate Gourmet CEO David Siegel as President and CEO of Frontier Airlines. Republic also added new senior officers for Frontier's finance and commercial team, among other changes in the executive leadership team. Siegel and other Frontier executives moved to Denver where Frontier is headquartered in order to facilitate management of all aspects of Frontier during its separation process from Republic and continue its transformation into an ultra-low-cost carrier.[13]
In July 2007, the airline partnered with 20th Century Fox's film The Simpsons Movie to become the "Official Airline of Springfield".[26] In addition a contest was held in which the grand prize would be a trip on JetBlue to Los Angeles to attend the premiere of the film. The airline's website was also redecorated with characters and their favorite jetBlue destinations and the company was taken over by the show/film's businessman villain Montgomery Burns.[27]
The TWA Hotel is the TWA Flight Center structure currently being rebuilt as 505-room hotel, preserving the Eero Saarinen headhouse while replacing the structures on either side of the headhouse. Situated in front of JetBlue's JFK terminal, JetBlue has stated that it estimates the ownership of the hotel would be between 5–10% of the final total investment.[138] The hotel will be an effective replacement for the Ramada Plaza JFK Hotel on the north end of the airport grounds in Building 144, which closed in 2009.
So I call travelocity, and long story short, they end up telling me that the Freemount hotel has no available rooms for those nights. Completely shocked, I explain that the $630 has already been debited from my account. To which they explain "don't worry were going to refund that money"I ask "when?"... and they tell me IN A WEEK. I explain that I'M ALREADY IN VEGAS AND NEED A HOTEL. To which they say that they will find me another hotel nearby with the same availability.
In December 2006, jetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904 lb (410 kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one flight attendant per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.[16]
In July 2013, Frontier started service from New Castle Airport near Wilmington, Delaware to five destinations,[41] which Frontier markets as Wilmington/Philadelphia. Again, this airport had no commercial service prior to Frontier's entry.[citation needed] New Castle Airport lies roughly 30 miles southwest of Philadelphia International Airport and 75 miles northeast of Baltimore–Washington International Airport.[citation needed]
After being placed on hold for NEARLY 30 MINUTES, They tell me they found a nearby hotel with availability. And that the total will be $730. So I ask if the original $630 I ALREADY PAID will be used to credit it and they say "no". So I had to pay AN ADDITIONAL $730!!! I explain that I DON' T JUST HAVE ANOTHER $730 DOLLARS lying around in my checking account, I already spent $630 on my original reservation.  

That's why I decided to use it again for our Rosarito getaway on Labor Day weekend. Found a less than fancy hotel at an amazing price of $53, taxes and breakfast included.  It was perfect for our needs, as we were only staying one night, and sleep only for a few hours at that. I ignored all the bad reviews of the hotel being dirty and unsafe, but I never imagined that so much worse awaited us. When we arrived, they told us that they were full and that there was no record of our reservation to begin with. How did that even happen? And if the hotel had been full since Friday, how did it allow me to do the reservation on Thursday? I couldn't reach them in Mexico. By the time I was able to talk to someone we were already in the United States and unable to take an alternative room. We only had one night, I didn't want to waste it looking for hotels when we had already checked two others at a way higher price. The only reason we went out there is for the amazing advertised price, the price I thought we had locked in through a reservation. But no way was I going to fall in that game of taking a more expensive room out of desperation. We just left. Drove back all the way to L.A.
On October 22, 2008, jetBlue opened its new primary hub at John F. Kennedy International Airport (JFK), Terminal 5, or simply T5. The mostly new terminal, costing approximately $800 million,[41] partially encircles the historic TWA Flight Center, the former Trans World Airlines terminal designed by Eero Saarinen, which remains closed. According to the plan, passengers will eventually be able to check in for flights in the landmark building, then transfer to the new structure via the original passenger departing-arrival tubes from Saarinen's original terminal and its 1969 addition by Roche-Dinkeloo.[42]
After booking a excursion in St Maarten that never happened as the companies website and phone number were taken down so no final arrangements could be made. Called travelocity twice and still can not seem to get it through their heads about the service not happening. They tried contacting the company....no luck then they asked me for the contact information I had.....are you kidding me it is your contracted service (IDIOTS)....anyway none of my contact info worked for the company why badger me.....just give me my refund. I will post followups as they happen 

Allegiant Air has been closely monitored by the FAA due to many emergency landings and aborted takeoffs.[56] ABC interviewed a former Allegiant mechanic, who said "Dedicated steps were not being performed with maintenance manuals or even with general practices, before an aircraft is released."[57] Many of these incidents had involved Allegiant's aging MD-80 aircraft, which as of November 2018 have been replaced by newer Airbus A320 family aircraft.[58][50] 46 of the 86 aircraft have made emergency landings, all of which were on MD-80s.[59] The average age of Allegiant's MD-80 fleet was 29 years compared to less than 13 years for its Airbus fleet.[58]
Allegiant Air has been closely monitored by the FAA due to many emergency landings and aborted takeoffs.[56] ABC interviewed a former Allegiant mechanic, who said "Dedicated steps were not being performed with maintenance manuals or even with general practices, before an aircraft is released."[57] Many of these incidents had involved Allegiant's aging MD-80 aircraft, which as of November 2018 have been replaced by newer Airbus A320 family aircraft.[58][50] 46 of the 86 aircraft have made emergency landings, all of which were on MD-80s.[59] The average age of Allegiant's MD-80 fleet was 29 years compared to less than 13 years for its Airbus fleet.[58]
During the last few days of June and the first few days of July 2015, jetBlue began charging for bags in certain booking classes, leaving Southwest Airlines the only major U.S. carrier to not charge for bags. For the classes in which bag check fees are charged (generally the lowest class of fares offered; jetBlue offers 3 classes of fares), the cost is $20 for the first bag and $35 for the second, which is the lowest in the United States besides Frontier Airlines with similar prices.[62]
In the fall of 2001, Allegiant exited bankruptcy and the case was officially closed in early 2002.[14] In March 2002, Allegiant entered into a long-term contract with Harrah's to provide charter services to its casinos in Laughlin and Reno, Nevada.[15] At the same time, the airline acquired its first McDonnell Douglas MD-80 jetliner. From 2002 through 2004, the airline developed its scheduled-service business model. By 2004, Allegiant was flying from 13 small cities to Las Vegas offering bundled air and hotel packages.
In December 2016, a winter weather event disrupted fleet operations, causing Frontier to delay or cancel up to 70% of their flights during the peak of the crisis, many without any advance notice. On the weekend of December 17, the storm caused major delays at Frontier's Denver hub, and the effects of the storm were felt throughout the fleet.[59] Flights were delayed or canceled at airports across the country, as in some cases, planes were ready to depart, but there were no rested flight crews available to service the flight.[60] The head of Frontier's pilot's union issued a statement criticizing the companies' handling of the event, comparing the airline to a "house of cards".[61] Frontier received over 30,000 refund requests for canceled flights resulting from the event.[citation needed]
As of April 2019, jetBlue Airways flies to 102 destinations in North, Central, and South America; including destinations in Aruba, The Bahamas, Barbados, Bermuda, Cayman Islands, Colombia, Costa Rica, Cuba, the Dominican Republic, Ecuador, Grenada, Haiti, Jamaica, Mexico, Peru, Puerto Rico, Saint Maarten, Saint Lucia, Trinidad and Tobago, Turks and Caicos Islands, and the United States.[100]
Frontier Airlines was incorporated on February 8, 1994, by a group that included executives of the original incarnation of Frontier Airlines in response to the void left by Continental Airlines' 1993 shutdown of its Denver (Stapleton) hub.[17] Scheduled flights began five months later in July 1994 using Boeing 737-200 jetliners on routes between Denver and four destinations in North Dakota: Bismarck, Minot, Fargo and Grand Forks. By January 1995, Frontier had expanded its route network from Denver and was serving Albuquerque, New Mexico; Billings, Montana; Bismarck, N.D.; Bozeman, Montana; El Paso, Texas; Fargo, N.D.; Great Falls, Montana; Las Vegas, Nevada; Missoula, Montana; Omaha, Nebraska; and Tucson, Arizona with 737's.[18] Like the original airline of the same name, the new Frontier operated a hub at Denver (DEN) and for the first nine years used the slogan "The Spirit of the West" which was displayed above the windows and just behind the cursive letters "Frontier" on the fuselage of their aircraft. In 1999, Frontier signed agreements to begin purchasing and leasing Airbus A318 and A319 jet aircraft and had also added Boeing 737-300 jetliners to its fleet as well. Also by September 1999, the airline was serving destinations from coast to coast in the U.S., having expanded its route network to include Atlanta (ATL); Baltimore (BWI); Bloomington/Normal, Illinois (BMI); Boston (BOS); Chicago (MDW, Midway Airport); Dallas/Fort Worth (DFW); Phoenix (PHX); Los Angeles (LAX); Minneapolis/St. Paul (MSP); New York City (LGA, LaGuardia Airport); Orlando (MCO); Portland, Oregon (PDX); Salt Lake City (SLC); San Diego (SAN); San Francisco (SFO); and Seattle (SEA), all served from its Denver hub.[19]
On March 22, 2010, jetBlue announced it would remain in the New York City area, in Long Island City,[88] because of the airline's historical links to the city, the cost of staff relocations, the airline's desire to retain access to financial markets, and because Aer Lingus and Lufthansa, jetBlue's marketing partners, fly into JFK Airport.[89] jetBlue planned to combine its Forest Hills and Darien, Connecticut offices, together about 1,000 employees, into about 200,000 square feet (19,000 m2) in the Brewster Building by mid-2012.[90]
Dave Siegel took the chief executive officer role in January 2012.[62] Siegel's tenure ran through May 2015, when he left for personal reasons and was succeeded by the company's chairman, Bill Franke, who would manage strategy and finances.[62] In April 2014, Barry L. Biffle was appointed as the company's president, reporting to Siegel;[63] after Siegel's departure, Biffle was charged with managing the company's day-to-day operations.[62]
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]
In April 2010, Allegiant purchased six Boeing 757-200 aircraft from Thomson Airways for flights to Hawaii with the delivery of the first two in the following months. In September 2011, Allegiant Air introduced the 757 into service from their main hub in Las Vegas. Allegiant later began using the ETOPS configured 757s for service to Hawaii.[70] Fresno and Las Vegas were the inaugural destinations with nonstop service to Honolulu, Hawaii. Nonstop service to Honolulu was then added from Bellingham, Boise, Eugene, Phoenix (via Mesa Gateway Airport), Santa Maria, Spokane and Stockton.[71] Nonstop service to Hawaii was also planned from Monterey, CA but was not actually operated. Allegiant then began to reduce its Hawaii service after determining that the extensive and costly maintenance check - which happens about every six years and costs upwards of $1 million - would not be efficient on the aircraft they flew to Hawaii.[72]
As part of its plan to stay competitive in reaction to the entry of Southwest Airlines into Denver, the company underwent a reorganization early in 2006. On April 3, 2006, Frontier created Frontier Airlines Holdings (FRNT), a holding company incorporated in Delaware to take advantage of favorable tax laws in that state. The corporate headquarters did not leave Colorado.[21]

In the fall of 2001, Allegiant exited bankruptcy and the case was officially closed in early 2002.[14] In March 2002, Allegiant entered into a long-term contract with Harrah's to provide charter services to its casinos in Laughlin and Reno, Nevada.[15] At the same time, the airline acquired its first McDonnell Douglas MD-80 jetliner. From 2002 through 2004, the airline developed its scheduled-service business model. By 2004, Allegiant was flying from 13 small cities to Las Vegas offering bundled air and hotel packages.
Travel info & tools while you’re on the go. FLIGHTS • Check flight status on any airline • Check TSA security wait times • Check FAA airport delays • See in-path flight tracking • See all flight schedules to find the next flight out HOTELS • Find hotels near you or by city • Sort by price, distance or traveler reviews • View hotels on an interactive pinpoint map • Review description, photos, amenities, local dining and attractions, transportation options, and traveler reviews • Check standard room rate & current price • Book directly online
In an effort to focus on regional contract flights for major carriers, Republic Airways Holdings announced in January 2012 its intention to sell or spin off Frontier.[38][39] On January 26, 2012, Republic Airways Holdings appointed former US Airways and Gate Gourmet CEO David Siegel as President and CEO of Frontier Airlines. Republic also added new senior officers for Frontier's finance and commercial team, among other changes in the executive leadership team. Siegel and other Frontier executives moved to Denver where Frontier is headquartered in order to facilitate management of all aspects of Frontier during its separation process from Republic and continue its transformation into an ultra-low-cost carrier.[13]
Although it does not fly to Canada, Allegiant advertises extensively there and flies from about a dozen small airports near the Canada–US border. Many of its customers at airports such as Bellingham, Washington (BLI), Niagara Falls, New York (IAG), Ogdensburg, New York (OGS), Grand Forks, North Dakota (GFK) and Plattsburgh, New York (PBG) are Canadians, who can save money by flying from U.S. airports.[35]
In January 2010, the airline celebrated its one-millionth passenger to fly out of Phoenix-Mesa Gateway Airport. Allegiant's parent company also announced that it had purchased 18 new MD-80 aircraft from Scandinavian Airlines.[20] In February 2010, Allegiant opened its ninth base at Grand Rapids' Gerald R. Ford International Airport in Michigan. The airline based two McDonnell Douglas MD-80 aircraft in Grand Rapids, but ended their airport's status in 2011. The airline continues to fly out of Grand Rapids in a reduced capacity.[21]

In February 2012, Frontier Airlines cut five nonstop routes from Milwaukee. This move "reduced Frontier's daily departing flights out of Mitchell International from 32 to 18," or 56%. Frontier announced further layoffs in conjunction with this route change: up to 446 Milwaukee-area employees were affected by the job cuts that occurred between April 15 and April 30, 2012.[37]

On September 9, 2014, Frontier introduced an updated livery,[86] as part of a rebranding that saw the spokesanimals' roles increase. The new livery reintroduced a green "FRONTIER" typeface to the fuselage, featuring the stylized "F" designed by Saul Bass for the original Frontier in 1978. Each aircraft features the name of the animal featured on its tail near the nose of the aircraft for easier identification. Currently about twenty five aircraft in the Frontier fleet feature the new livery.
In October 2013, Republic Airways Holdings entered into an agreement with private equity firm Indigo Partners to sell Frontier Airlines for approximately $145 million. According to Indigo, the transaction would further Frontier's evolution into an ultra-low-cost carrier.[38] In December 2013, Indigo Partners LLC, through an affiliate, completed the purchase of Frontier Airlines from Republic Airways Holdings. The airline's headquarters will remain in Denver.[46] Republic Airways Holdings subsidiary Republic Airlines no longer flies Embraer 190 aircraft on behalf of Frontier, as of January 1, 2014.
As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.[94]

jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]
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