On September 9, 2014, Frontier introduced an updated livery,[86] as part of a rebranding that saw the spokesanimals' roles increase. The new livery reintroduced a green "FRONTIER" typeface to the fuselage, featuring the stylized "F" designed by Saul Bass for the original Frontier in 1978. Each aircraft features the name of the animal featured on its tail near the nose of the aircraft for easier identification. Currently about twenty five aircraft in the Frontier fleet feature the new livery.

In 2014, Frontier announced it would be transitioning into an ultra-low cost carrier.[47] Frontier will also cut several flights and jobs at their Denver hub and transition them to different markets. On January 16, 2015 Frontier announced that it will close both its Denver and Milwaukee call centers, laying off 1,300 employees and outsourcing the jobs to call center company, Sitel, which operates a large call center for Frontier in Las Cruces, New Mexico.[48] As part of its transition to an ultra-low-cost airline, Frontier Airlines joined Spirit and Allegiant in June 2015 in removing its toll-free telephone number for customer service.[49]
I have used Travelocity of my travel site of choice for 10+ years. Never again. The past two times we have used them, it has been a nightmare. Not sure what the change was, but clearly something has. I had trouble booking my round-trip ticket, so I called to ask an agent to help. She submitted my ticket, but the return ticket would not go through. Instead of fixing it herself, she put me on the line with Spirit Airlines, who helped me book. Then, upon reviewing my flights, i found I had THREE tickets booked for the departing flight. I figured this would be no problem to fix, since it was so obviously a mistake AND i had purchased the "Travel Protection Plan". I called and Travelocity could not refund me because the travel protection only covers if I am unable to go on the trip entirely. After over an hour on the phone, I finally spoke directly with Frontier -- and THEY agreed to refund me. Never, ever using Travelocity again.
In February 2011, Allegiant proposed to sell two types of tickets to passengers: advance tickets at a fixed higher rate and time-of-departure tickets that cost less but may have fees added based on the price of aviation fuel.[37] In 2012, the U.S. Department of Transportation banned the practice as part of wider regulations that also require taxes and fees to be included in airfares. Allegiant, along with Spirit Airlines and Southwest Airlines, sued the DOT to overturn these new rules. The United States Court of Appeals for the District of Columbia Circuit ruled in favor of the DOT on 24 July 2012[38] and the US Supreme Court denied certiorari on 1 April 2013.[39]
On December 13, 2007, jetBlue and Germany-based Lufthansa announced jetBlue's intent to sell 19% of jetBlue to Lufthansa, pending approval from US regulators. Following the acquisition, Lufthansa stated they plan to seek operational cooperation with jetBlue.[30] Lufthansa plans to offer connections to JetBlue flights in Boston, New York (JFK), and Orlando International Airport (no longer a connection).[31]
In 2014, Frontier announced it would be transitioning into an ultra-low cost carrier.[47] Frontier will also cut several flights and jobs at their Denver hub and transition them to different markets. On January 16, 2015 Frontier announced that it will close both its Denver and Milwaukee call centers, laying off 1,300 employees and outsourcing the jobs to call center company, Sitel, which operates a large call center for Frontier in Las Cruces, New Mexico.[48] As part of its transition to an ultra-low-cost airline, Frontier Airlines joined Spirit and Allegiant in June 2015 in removing its toll-free telephone number for customer service.[49]
Allegiant Air has been closely monitored by the FAA due to many emergency landings and aborted takeoffs.[56] ABC interviewed a former Allegiant mechanic, who said "Dedicated steps were not being performed with maintenance manuals or even with general practices, before an aircraft is released."[57] Many of these incidents had involved Allegiant's aging MD-80 aircraft, which as of November 2018 have been replaced by newer Airbus A320 family aircraft.[58][50] 46 of the 86 aircraft have made emergency landings, all of which were on MD-80s.[59] The average age of Allegiant's MD-80 fleet was 29 years compared to less than 13 years for its Airbus fleet.[58]
In 2014, Frontier announced it would be transitioning into an ultra-low cost carrier.[47] Frontier will also cut several flights and jobs at their Denver hub and transition them to different markets. On January 16, 2015 Frontier announced that it will close both its Denver and Milwaukee call centers, laying off 1,300 employees and outsourcing the jobs to call center company, Sitel, which operates a large call center for Frontier in Las Cruces, New Mexico.[48] As part of its transition to an ultra-low-cost airline, Frontier Airlines joined Spirit and Allegiant in June 2015 in removing its toll-free telephone number for customer service.[49]
On July 1, 2010 Allegiant returned to Long Beach Airport (LGB) in Long Beach, California having previously served LGB with DC-9 jets with nonstop flights to Las Vegas (LAS) and Lake Tahoe (TVL) in 2000.[22][23] The airline also intended to fly from Bellingham International Airport and Stockton several times a week; however, there is no service at present flown between these two cities although Allegiant continues to serve Stockton with flights to Las Vegas, Phoenix/Mesa and San Diego.[24] In November 2011, Allegiant closed its Long Beach facility and consolidated all Los Angeles area flights at Los Angeles International (LAX). 

During the last few days of June and the first few days of July 2015, jetBlue began charging for bags in certain booking classes, leaving Southwest Airlines the only major U.S. carrier to not charge for bags. For the classes in which bag check fees are charged (generally the lowest class of fares offered; jetBlue offers 3 classes of fares), the cost is $20 for the first bag and $35 for the second, which is the lowest in the United States besides Frontier Airlines with similar prices.[62] 

The flight personnel and cabin crew where not friendly at all and continuously knocked my shoulders (which where wider than the sear backs) every time they came by and hit my right leg which I had placed on the outside of the seat in front of me as I had a brace on that leg and did say excuse me or I’m sorry the whole time that they hit my leg or my shoulder. By the way and I didn’t tell them but I have undergone reverse shoulder surgery on both of my shoulders/arms and I really don’t expect to get hit every time they pass me
I had to make some last minute travel changes and needed to SUBTRACT 2 days from my 9 day car rental reservation. The customer service agent refused to get me to her supervisor after I asked her multiple times because she was trying to charge me more money to take two days off my rental!!! Finally she told me she found something for $205 (my original rental was $268). I said, now that makes more sense. It's the same car? She said yes, I said lets make the change. Then AFTER she completed the transaction she told me that she hadn't added any of the taxes and fees so my new total is $277! Ten dollars more for two days less!! I told her that she mislead me and that she should be ashamed of herself and the company should be ashamed of itself. Obviously it doesn't care about the slew of ONE STAR reviews it has because it's not making any changes to help their customers!
I just had horrendous experience and customer service! I booked a round trip flight for my son from Stockholm to Zurich via Amsterdam. It was 185 USD. Travelocity emailed us on the day of the flight that the flight from Amsterdam to Zurich and all return flights were cancelled. My son ended up booking a new flight from Stockholm to Zurich that costed him about 500 USD. I reached out Travelocity customer service via Facebook. The rep admitted that email was an error but ensured me that return flight was still good. However, my son was charged 285 USD penalty on the return flight for missing the first leg. In the end, he ended up paying 800 USD out of his pocket. Short flight cost us a total of 1000 USD! The reps via Facebook said they were sorry but they would not do anything to compensate/reimburse me or be accountable for their mistakes. I will NEVER use Travelocity again for sure!!

In 2014, Frontier announced it would be transitioning into an ultra-low cost carrier.[47] Frontier will also cut several flights and jobs at their Denver hub and transition them to different markets. On January 16, 2015 Frontier announced that it will close both its Denver and Milwaukee call centers, laying off 1,300 employees and outsourcing the jobs to call center company, Sitel, which operates a large call center for Frontier in Las Cruces, New Mexico.[48] As part of its transition to an ultra-low-cost airline, Frontier Airlines joined Spirit and Allegiant in June 2015 in removing its toll-free telephone number for customer service.[49]
So I call travelocity, and long story short, they end up telling me that the Freemount hotel has no available rooms for those nights. Completely shocked, I explain that the $630 has already been debited from my account. To which they explain "don't worry were going to refund that money"I ask "when?"... and they tell me IN A WEEK. I explain that I'M ALREADY IN VEGAS AND NEED A HOTEL. To which they say that they will find me another hotel nearby with the same availability.
Travelocity "booked" me a hotel room and there were NO rooms available at the hotel. The hotel was kind enough to call me and let me know that I was the 16 th person they had to call in the last few hours because Travelocity kept giving people false reservations for their hotel ( which had been sold out for days already). Customer service at Travelocity was very difficult to reach (phone number played message to go on PM with face book, which just gave me automated and useless messages for hours). Tried to call again to make sure Travelocity was not charging me for the hotel room that did NOT exist, got automated message on phone saying high call volume). Bottom line is Travelocity "booked" me a hotel room that did not exist; then eventually sent me PM saying that there was "incomplete information so the reservation was cancelled". I had nowhere to stay and had to drive back home. Do NOT trust Travelocity because you may get a reservation for a room that does not exist! They do not even make sure that the room is available. I wanted to give 0 stars.
In July 2017, Frontier announced 21 new cities and 84 new routes. These cities include Buffalo, Charleston, S.C., Pensacola, Jackson Hole, Palm Springs, San Jose, Reno, Little Rock, and Tulsa. Destinations that saw a significant bump-up in new service include Austin, Cincinnati, Long Island/Islip, N.Y., Miami, Orlando, Providence, San Antonio, and Tampa.[68]
In February 2015, Frontier announced that they will begin service to several destinations from Atlanta adding the airport as a focus city. In July, Frontier also began decreasing service from Washington Dulles International Airport removing the airport as a focus city. In early 2016 Frontier announced major route expansion from airports nationwide including Atlanta, Chicago, Cincinnati, Cleveland, Orlando, and Philadelphia.[55] In June 2016, Frontier re-established service to Port Columbus International Airport.[56] In May 2017, the airline announced opening a new crew base in Las Vegas in the fall 2017 to improve operational reliability and potentially create new jobs in Las Vegas.[57] In December 2017, Frontier began service to Buffalo, New York, with service to Denver, Colorado, and Florida, including Miami, Fort Myers, Orlando, and Tampa.[58]
As part of its plan to stay competitive in reaction to the entry of Southwest Airlines into Denver, the company underwent a reorganization early in 2006. On April 3, 2006, Frontier created Frontier Airlines Holdings (FRNT), a holding company incorporated in Delaware to take advantage of favorable tax laws in that state. The corporate headquarters did not leave Colorado.[21]
On October 22, 2008, jetBlue opened its new primary hub at John F. Kennedy International Airport (JFK), Terminal 5, or simply T5. The mostly new terminal, costing approximately $800 million,[41] partially encircles the historic TWA Flight Center, the former Trans World Airlines terminal designed by Eero Saarinen, which remains closed. According to the plan, passengers will eventually be able to check in for flights in the landmark building, then transfer to the new structure via the original passenger departing-arrival tubes from Saarinen's original terminal and its 1969 addition by Roche-Dinkeloo.[42]
In April 2010, Allegiant purchased six Boeing 757-200 aircraft from Thomson Airways for flights to Hawaii with the delivery of the first two in the following months. In September 2011, Allegiant Air introduced the 757 into service from their main hub in Las Vegas. Allegiant later began using the ETOPS configured 757s for service to Hawaii.[70] Fresno and Las Vegas were the inaugural destinations with nonstop service to Honolulu, Hawaii. Nonstop service to Honolulu was then added from Bellingham, Boise, Eugene, Phoenix (via Mesa Gateway Airport), Santa Maria, Spokane and Stockton.[71] Nonstop service to Hawaii was also planned from Monterey, CA but was not actually operated. Allegiant then began to reduce its Hawaii service after determining that the extensive and costly maintenance check - which happens about every six years and costs upwards of $1 million - would not be efficient on the aircraft they flew to Hawaii.[72]
In 2009, jetBlue announced that it was looking for a new headquarters location, and was considering moving either within the New York City metropolitan area or to the Orlando, Florida area.[83] In April 2009, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city;[84] in January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met in Tallahassee, Florida to discuss a possible move to Orlando.[85] A decision was expected by March 2010,[86] although a move would not happen until 2012, when its lease in the Forest Hills Tower expired.[87]
They lost my hotel reservation the 1st time a couple of years ago.  I received a credit of $100 that I was told wouldn't expire.  Tried to use it for my flight a couple of days ago and it expired.  I booked my flight and paid extra to be able to choose my seat.  When logging into United to choose my seat, the only option other than where they put me (last row of the plane by bathrooms and in a middle seat) was to pay for a more premium seat, paying an extra $50.  Called Travelocity in hopes that someone would help make it right, but there was nothing they could do.  Customer service at it's finest.  I thought I would give them another chance but this was the last.  I've never EVER had a problem with Priceline and will continue to use them.  Just booked my car and hotel with them when Travelocity could have rectified the situation and got that business as well. 

In May 2005, the airline's holding company, Allegiant Travel, completed a private equity placement worth $39.5 million that was funded by the investment firms of ComVest and Irelandia II.[16] In November 2006, Allegiant filed a registration statement with the Securities and Exchange Commission in anticipation of a planned initial public offering of its Common Stock. It raised $94.5 million in equity capital with 5.75 million shares worth $18 each.[16] It began trading on the NASDAQ Stock Market under the ticker symbol "ALGT" in December 2006.[16]
In September 2009, JetBlue made changes to its TrueBlue program.[132] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars. The new program launched on November 9, 2009.[133][134]
Animal concepts used in the livery extend into Frontier's marketing as well. Each animal has a specific name.[87] Animal aircraft used in their radio and television commercials include Jack the rabbit, Grizwald the bear, Foxy the fox (for whom Jack has a crush), Flip the dolphin (who always gets stuck going to Chicago rather than the warmer climates the others are going to), Larry the lynx, Hector the sea otter, and Sal the cougar. New additions are Penguins Jim, Joe, Jay, and Gary, a barbershop-style quartet, singing the praises of EarlyReturns to an audience of Frontier's well-known characters from the "a whole different animal" campaign, Hector the otter, advertising Frontier's expanding service to Mexico, and Polly the Parrot, who won the new animal audition in 2012.
In March 2011, Allegiant took over charter service to Wendover Airport for Peppermill Casinos, Inc. to shuttle customers to Peppermill's three casinos in West Wendover, Nevada; the Montego Bay Resort, the Rainbow Wendover and the Peppermill Wendover.[45] Allegiant based one 150-seat, MD-80 series jet aircraft in Wendover and more than 20 employees, including maintenance, flight crews and stations personnel.[46]
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