In May 2005, the airline's holding company, Allegiant Travel, completed a private equity placement worth $39.5 million that was funded by the investment firms of ComVest and Irelandia II.[16] In November 2006, Allegiant filed a registration statement with the Securities and Exchange Commission in anticipation of a planned initial public offering of its Common Stock. It raised $94.5 million in equity capital with 5.75 million shares worth $18 each.[16] It began trading on the NASDAQ Stock Market under the ticker symbol "ALGT" in December 2006.[16]
In January 2008, Allegiant opened its sixth base at Washington's Bellingham International Airport. The airline bases two McDonnell Douglas MD-80 aircraft in Bellingham as part of the expansion.[19] Routes served exclusively from Bellingham include Las Vegas, Palm Springs, San Diego, San Francisco and Phoenix. Expansion in Bellingham has been largely driven by its proximity to Greater Vancouver, British Columbia.

In January 2008, Allegiant opened its sixth base at Washington's Bellingham International Airport. The airline bases two McDonnell Douglas MD-80 aircraft in Bellingham as part of the expansion.[19] Routes served exclusively from Bellingham include Las Vegas, Palm Springs, San Diego, San Francisco and Phoenix. Expansion in Bellingham has been largely driven by its proximity to Greater Vancouver, British Columbia.


On October 25, 2007, the airline opened a fourth focus city and operations base at Phoenix-Mesa Gateway Airport in Mesa, Arizona, connecting 13 cities already served by Allegiant and one new city to the Phoenix metropolitan area.[17] The airport announced a 10,000-square-foot (930 m2) expansion in August 2008, which increased the number of gates from two to four and allowed Allegiant to triple the number of flights from Phoenix. The expansion was funded by a loan from Allegiant which will be repaid by passenger fees.[18]
A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
The airport director in Worcester, Massachusetts, felt that Allegiant reneged on a commitment to serve the airport for five years given the use of federal grants to assist its startup. However, the airline responded that the market was immediately unprofitable and starting service there was a poor decision; flights were reported to be 80% full.[51] Allegiant's flights average 90% full.[42]
In an effort to focus on regional contract flights for major carriers, Republic Airways Holdings announced in January 2012 its intention to sell or spin off Frontier.[38][39] On January 26, 2012, Republic Airways Holdings appointed former US Airways and Gate Gourmet CEO David Siegel as President and CEO of Frontier Airlines. Republic also added new senior officers for Frontier's finance and commercial team, among other changes in the executive leadership team. Siegel and other Frontier executives moved to Denver where Frontier is headquartered in order to facilitate management of all aspects of Frontier during its separation process from Republic and continue its transformation into an ultra-low-cost carrier.[13]
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]

In October 2013, jetBlue introduced Mint, a premium cabin service on transcontinental and select Caribbean flights. The service began in 2014, using the Airbus A321-231 aircraft ordered by jetBlue. These planes are outfitted with winglets, as well as with "lie flat" seats, and moveable partitions that can create small suites on the airplane.[56] Called "Mint" by jetBlue, these planes are configured with 16 business-class seats and 143 economy seats, instead of an all-economy configuration of 190 seats.[57]


Although it does not fly to Canada, Allegiant advertises extensively there and flies from about a dozen small airports near the Canada–US border. Many of its customers at airports such as Bellingham, Washington (BLI), Niagara Falls, New York (IAG), Ogdensburg, New York (OGS), Grand Forks, North Dakota (GFK) and Plattsburgh, New York (PBG) are Canadians, who can save money by flying from U.S. airports.[35]
Although it does not fly to Canada, Allegiant advertises extensively there and flies from about a dozen small airports near the Canada–US border. Many of its customers at airports such as Bellingham, Washington (BLI), Niagara Falls, New York (IAG), Ogdensburg, New York (OGS), Grand Forks, North Dakota (GFK) and Plattsburgh, New York (PBG) are Canadians, who can save money by flying from U.S. airports.[35] 

Frontier Airlines is an American ultra low-cost carrier headquartered in Denver, Colorado. The eighth-largest commercial airline in the US, Frontier Airlines operates flights to over 100 destinations throughout the United States and six international destinations, and employs more than 3,000 air-travel professionals.[15] The carrier is a subsidiary and operating brand of Indigo Partners, LLC, and maintains a hub at Denver International Airport with numerous focus cities across the US. In August 2018, Frontier began connecting passengers with Mexican low-cost carrier Volaris under a codeshare agreement.[16]
In December 2006, jetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904 lb (410 kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one flight attendant per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.[16]
^ Jump up to: a b c "JetBlue 2017 Annual Report" (PDF). p. 8. Retrieved 2018-09-19. We are a predominately point-to-point system carrier, with the majority of our routes touching at least one of our six Focus Cities: New York, Boston, Fort Lauderdale-Hollywood, Orlando, Long Beach and San Juan, Puerto Rico. During 2017, over 92% of our Customers flew on nonstop itineraries.

Allegiant already flies into many major airports, including McCarran International (Las Vegas) and Fort Lauderdale-Hollywood International Airport. In June 2013, Allegiant deviated from this strategy with plans to compete with Southwest Airlines by offering direct flights between Las Vegas and Austin, a medium hub served by 10 carriers with non-stop routes to over 40 destinations. The airline also flies less frequently compared to the major airlines, operating routes two or three times per week. That requires fewer crews and allows less time-pressured aircraft maintenance.
Air Charter Bahamas Berry Aviation Bighorn Airways Charter Air Transport Choice Airways Contour Aviation Delta Private Jets Eastern Airlines ExcelAire Great Lakes Air Gryphon Airlines IBC Airways JetSuite L-3 Flight International Aviation Miami Air International NetJets Omni Air International Pacific Coast Jet Pentastar Aviation Phoenix Air PlaneSense Presidential Airways Rediske Air Sierra Pacific Airlines Skymax Superior Aviation Swift Air Tailwind Air Service Talkeetna Air Taxi Twin Cities Air Service World Atlantic Airlines XOJET
JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]
The airport director in Worcester, Massachusetts, felt that Allegiant reneged on a commitment to serve the airport for five years given the use of federal grants to assist its startup. However, the airline responded that the market was immediately unprofitable and starting service there was a poor decision; flights were reported to be 80% full.[51] Allegiant's flights average 90% full.[42]
The initial JetExpress partnership with Mesa ended in January 2004, when Horizon Air was selected to operate the routes. Horizon utilized slightly larger CRJ-700 regional jet aircraft on these routes. In August 2006, Frontier and Horizon ended their partnership.[64] While Frontier was generally pleased with Horizon's operation, the carrier decided that it needed to revisit the agreement and find a provider with additional regional jets to grow the operation. The last of the CRJ-700's was returned to the Horizon Air fleet on November 30, 2007.
×