In September 2009, JetBlue made changes to its TrueBlue program.[132] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars. The new program launched on November 9, 2009.[133][134]
Frontier Airlines (F9) is a Denver-based low-cost carrier. The carrier flies to about 65 destinations in the United States, Costa Rica, the Dominican Republic, Jamaica and Mexico. Its fleet of planes each feature a single Economy Class cabin. However, passengers can upgrade to Select Seating, which is located toward the front of the plane, or Stretch Seating, which features more legroom. Frontier's hub is based at Denver International Airport (DEN). An additional eight airports have been designated as focus cities. The airline has a codeshare agreement with Great Lakes Airlines.
In late 2009 Republic began to consolidate administrative positions and moved 140 jobs from the Frontier Airlines Denver headquarters to Indianapolis, Indiana.[29] Shortly after that, in January 2010, Republic Airways announced that it would move all of its executives to Indianapolis.[30] In February the Denver Business Journal stated that the headquarters would be moved "soon".[31] Despite this, according to the Denver Business Journal, Frontier Airlines will still maintain a local headquarters in Denver to house Training, Marketing, Customer Reservations, and Scheduling & Planning teams after extending its lease on the building through 2020.[citation needed]

In late 2009 Republic began to consolidate administrative positions and moved 140 jobs from the Frontier Airlines Denver headquarters to Indianapolis, Indiana.[29] Shortly after that, in January 2010, Republic Airways announced that it would move all of its executives to Indianapolis.[30] In February the Denver Business Journal stated that the headquarters would be moved "soon".[31] Despite this, according to the Denver Business Journal, Frontier Airlines will still maintain a local headquarters in Denver to house Training, Marketing, Customer Reservations, and Scheduling & Planning teams after extending its lease on the building through 2020.[citation needed]
In 2009, jetBlue announced that it was looking for a new headquarters location, and was considering moving either within the New York City metropolitan area or to the Orlando, Florida area.[83] In April 2009, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city;[84] in January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met in Tallahassee, Florida to discuss a possible move to Orlando.[85] A decision was expected by March 2010,[86] although a move would not happen until 2012, when its lease in the Forest Hills Tower expired.[87]
On July 24, 2007, jetBlue reported that its second-quarter revenue increased to $730 million, compared to $612 in 2006. Second quarter net income grew to $21 million for the quarter, from $14 million the previous year. CEO David Barger said the airline will take delivery of three fewer planes this year and will sell three planes from their current fleet, "slowing capacity growth ... to strengthen our balance sheet and facilitate earnings growth", but will continue to add two to four new destinations each year.[25] 

As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.[94]
After making a codeshare agreement with Lufthansa that went into effect in 2010, jetBlue transitioned to the Sabre reservation system used by Lufthansa,[107] enabling the airlines to sell tickets on each other's flights, transfer luggage and passengers between the two carriers, and combine frequent flyer programs,.[108] By making use of JetBlue's North America routes as a feeder network, the agreement put Lufthansa in a position to operate quasi-hubs in New York–JFK and Boston Logan.

Frontier has a three-tier frequent flyer status program. The tiers are Elite 20K (earned by flying 20,000 Status Qualifying Miles [SQM] or 25 segments in a calendar year), Elite 50K (50,000 SQM or 50 segments), and Elite 100K (100,000 SQM or 100 segments). Elite benefits include free carry-on and checked bags, advance seat assignment and family seating, priority boarding, redemption fee waiver, stretch seating, Discount Den membership, and mileage multipliers.[74]


According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
The worst! I'll never book with them again. If you have to make any changes to your itinerary, they connect you to a phone operator who can barely speak English. When i tried to add another room she would read a script before we would proceed, then before she could finish the price would increase and she had to restart, including the damn script she had to read. This happened 4 times before i told them to F-off and just cancelled my room altogether
LIARS & SCAMMERS.  Don't trust anything.  Made a reservation for a rental car in Denver (Advantage) for a funeral trip.  After waiting in line for an hour with only 3 agents helping a mass of people, the rental agent, "Aric," offered us a Yukon XL in place of the Camry we reserved.  He said it was because we had waited in line for an hour and we were in Denver for a funeral.  He said, "I'm going to give you guys a Yukon and free gas as well."  We asked repeatedly if this would change the price because we didn't want to pay any extra.  He told us to return the vehicle empty.  He assured us more than once that this was just his gift to us and there would be no extra cost.   He also added an additional driver also at no cost, so he said.  The Yukon reeked of cigarette smoke and was very dirty but after waiting in line so long we just bought Febreeze and dealt with it ourselves.  Aric made sure to ask us for a nice survey and recommendation when we got home as well. Our reservation was for $125.95 but we were charged $438.54!!  Now wasting time fighting this. Unbelievable. 

I just had horrendous experience and customer service! I booked a round trip flight for my son from Stockholm to Zurich via Amsterdam. It was 185 USD. Travelocity emailed us on the day of the flight that the flight from Amsterdam to Zurich and all return flights were cancelled. My son ended up booking a new flight from Stockholm to Zurich that costed him about 500 USD. I reached out Travelocity customer service via Facebook. The rep admitted that email was an error but ensured me that return flight was still good. However, my son was charged 285 USD penalty on the return flight for missing the first leg. In the end, he ended up paying 800 USD out of his pocket. Short flight cost us a total of 1000 USD! The reps via Facebook said they were sorry but they would not do anything to compensate/reimburse me or be accountable for their mistakes. I will NEVER use Travelocity again for sure!!

In December 2016, a winter weather event disrupted fleet operations, causing Frontier to delay or cancel up to 70% of their flights during the peak of the crisis, many without any advance notice. On the weekend of December 17, the storm caused major delays at Frontier's Denver hub, and the effects of the storm were felt throughout the fleet.[59] Flights were delayed or canceled at airports across the country, as in some cases, planes were ready to depart, but there were no rested flight crews available to service the flight.[60] The head of Frontier's pilot's union issued a statement criticizing the companies' handling of the event, comparing the airline to a "house of cards".[61] Frontier received over 30,000 refund requests for canceled flights resulting from the event.[citation needed]

Various consumer rights organizations and activists called for the creation of a government mandated “Bill of Rights” to protect air travelers from future experiences similar to the one previously described. On February 20, 2007, jetBlue released an apologetic response to the events that had taken place less than a week before with the creation of their Customer Bill of Rights, which offers financial reciprocation if a customer's flight is delayed or cancelled.[99]
The airport director in Worcester, Massachusetts, felt that Allegiant reneged on a commitment to serve the airport for five years given the use of federal grants to assist its startup. However, the airline responded that the market was immediately unprofitable and starting service there was a poor decision; flights were reported to be 80% full.[51] Allegiant's flights average 90% full.[42]
In December 2016, a winter weather event disrupted fleet operations, causing Frontier to delay or cancel up to 70% of their flights during the peak of the crisis, many without any advance notice. On the weekend of December 17, the storm caused major delays at Frontier's Denver hub, and the effects of the storm were felt throughout the fleet.[59] Flights were delayed or canceled at airports across the country, as in some cases, planes were ready to depart, but there were no rested flight crews available to service the flight.[60] The head of Frontier's pilot's union issued a statement criticizing the companies' handling of the event, comparing the airline to a "house of cards".[61] Frontier received over 30,000 refund requests for canceled flights resulting from the event.[citation needed]
On October 22, 2008, jetBlue opened its new primary hub at John F. Kennedy International Airport (JFK), Terminal 5, or simply T5. The mostly new terminal, costing approximately $800 million,[41] partially encircles the historic TWA Flight Center, the former Trans World Airlines terminal designed by Eero Saarinen, which remains closed. According to the plan, passengers will eventually be able to check in for flights in the landmark building, then transfer to the new structure via the original passenger departing-arrival tubes from Saarinen's original terminal and its 1969 addition by Roche-Dinkeloo.[42]

Beginning in 2001, a new livery was introduced on the airline's new Airbus A319s, with large silver "FRONTIER" titles on the sides of the aircraft, and the airline's "Spirit of the West" slogan, later changed to "A whole different animal." The animal tails were retained, although only one image per aircraft was now used. Though the airline's Boeing 737s remained in the fleet until 2005, none were repainted into this livery.
I was a frontier fly club member for a whole year and found that their website was way to confusing to use. They would advertise a promotion but then when I clicked it and would attempt to purchase the travel itinerary it would always go up. It was disappointing. Specially because I paid a membership fee and wanted to travel. Customer service over the phone was no help. Wouldn’t do it again. Stopped flying with them over all.
jetBlue previously had its headquarters at 80–02 Kew Gardens Road,[80] and then in the Forest Hills Tower, both in Forest Hills, Queens, New York City,[81][80] 6 miles (9.7 km) from the current office in Long Island City.[82] In 2001 the airline had announced that it wanted to take 74,000 square feet (6,900 m2) of space in the Forest Hills Tower, and by December 2002 announced that it planned to increase its leased space.
In March 2011, Allegiant took over charter service to Wendover Airport for Peppermill Casinos, Inc. to shuttle customers to Peppermill's three casinos in West Wendover, Nevada; the Montego Bay Resort, the Rainbow Wendover and the Peppermill Wendover.[45] Allegiant based one 150-seat, MD-80 series jet aircraft in Wendover and more than 20 employees, including maintenance, flight crews and stations personnel.[46]
A November 2016 analysis by the Tampa Bay Times noted that Allegiant's planes were four times more likely to have in-flight failures than other major US airlines.[64] A 60 Minutes report by CBS News in 2018 continued to investigate the issues first raised by the Tampa Bay Times.[65] Public records cited in the investigation found that the airline had more than 100 serious mechanical incidents between January 1, 2016 and October 31, 2017, including "mid-air engine failures, smoke and fumes in the cabin, rapid descents, flight control malfunctions, hydraulic leaks and aborted takeoffs."[65] Other public records further revealed that Allegiant aircraft, on average, were nearly three and a half times more likely to have mid-air breakdowns than American, United, Delta, JetBlue and Spirit.[65]
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