On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.[40]
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On October 22, 2008, jetBlue opened its new primary hub at John F. Kennedy International Airport (JFK), Terminal 5, or simply T5. The mostly new terminal, costing approximately $800 million,[41] partially encircles the historic TWA Flight Center, the former Trans World Airlines terminal designed by Eero Saarinen, which remains closed. According to the plan, passengers will eventually be able to check in for flights in the landmark building, then transfer to the new structure via the original passenger departing-arrival tubes from Saarinen's original terminal and its 1969 addition by Roche-Dinkeloo.[42]
The TWA Hotel is the TWA Flight Center structure currently being rebuilt as 505-room hotel, preserving the Eero Saarinen headhouse while replacing the structures on either side of the headhouse. Situated in front of JetBlue's JFK terminal, JetBlue has stated that it estimates the ownership of the hotel would be between 5–10% of the final total investment.[138] The hotel will be an effective replacement for the Ramada Plaza JFK Hotel on the north end of the airport grounds in Building 144, which closed in 2009.

In summer 2015, a rash of midair breakdowns drew federal scrutiny. "Before the night was finished on June 25, 2015, five Allegiant flights had been interrupted in four hours, all because different planes had failed in midair," reported the Tampa Bay Times.[28] Since October 2015, the Federal Aviation Administration has kept Allegiant under close supervision.[29][30][31] In July 2015, Allegiant Air announced bases would be established at the Asheville Regional Airport and Cincinnati/Northern Kentucky International Airport, becoming the first base at a non-vacation destination.[citation needed]


jetBlue expanded service to the Caribbean, including to St. Maarten and Puerto Plata commencing January 10, 2008. With these additional destinations, jetBlue serves a total of twelve Caribbean/Atlantic destinations including Aruba; Barbados; Bermuda; Cancún; Nassau; Aguadilla; Ponce; San Juan, Puerto Rico; Santiago; and Santo Domingo, Dominican Republic.[citation needed]
The airport director in Worcester, Massachusetts, felt that Allegiant reneged on a commitment to serve the airport for five years given the use of federal grants to assist its startup. However, the airline responded that the market was immediately unprofitable and starting service there was a poor decision; flights were reported to be 80% full.[51] Allegiant's flights average 90% full.[42]
As of April 2019, jetBlue Airways flies to 102 destinations in North, Central, and South America; including destinations in Aruba, The Bahamas, Barbados, Bermuda, Cayman Islands, Colombia, Costa Rica, Cuba, the Dominican Republic, Ecuador, Grenada, Haiti, Jamaica, Mexico, Peru, Puerto Rico, Saint Maarten, Saint Lucia, Trinidad and Tobago, Turks and Caicos Islands, and the United States.[100]
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
On October 25, 2016 JetSuiteX announced that JetBlue had made a minority equity investment in JetSuiteX. Part of the agreement also gave JetBlue a seat on JetSuite's board of directors. Reasons for the investment was outlined by CEO Robin Hayes "Our investment in JetSuite makes sense as we continue to execute on our west coast plan and invest in innovative ideas that reflect the disruptive spirit of JetBlue."[143] In JetBlue's 1st quarter 2018 investor call JetBlue's CFO Steven Priest Confirmed they currently hold about 10% [144] of JetSuiteX.
On October 25, 2016 JetSuiteX announced that JetBlue had made a minority equity investment in JetSuiteX. Part of the agreement also gave JetBlue a seat on JetSuite's board of directors. Reasons for the investment was outlined by CEO Robin Hayes "Our investment in JetSuite makes sense as we continue to execute on our west coast plan and invest in innovative ideas that reflect the disruptive spirit of JetBlue."[143] In JetBlue's 1st quarter 2018 investor call JetBlue's CFO Steven Priest Confirmed they currently hold about 10% [144] of JetSuiteX.
We arrived at the airport at 5:15 for our 7:15 flight. After two delays we received a text message from the company that the flight had been canceled. 35 minutes later an employee finally came out to announce the cancellation. As we started asking questions like “will we get our money back” or “do you have any more flights going out we can get on” each time a piece of paper was picked up and shaken in our faces and were told to read the paper just like everyone else. Worst service ever!!!!!! We were all states away from home with no where to go and no help from frontier. And our refund could be expected within two weeks. All I could think of is how I hoped everyone there could find funds to purchase another ticket to where they were going. Because last minute tickets are crazy expensive. I will never fly frontier again!!!! They gave me a $100 voucher off my next flight with them but I’ll never use it!!!
The bankruptcy allowed Maurice J. Gallagher Jr., one of the airline's major creditors, to gain control of the business. A veteran leader of low-cost airlines, Gallagher had worked with WestAir and as CEO of ValuJet Airlines. In June 2001, Gallagher restructured Allegiant to a low-cost model, focusing on smaller markets that larger airlines did not serve with mainline aircraft. Allegiant's headquarters and operations were also moved to Las Vegas.[13]
As part of its plan to stay competitive in reaction to the entry of Southwest Airlines into Denver, the company underwent a reorganization early in 2006. On April 3, 2006, Frontier created Frontier Airlines Holdings (FRNT), a holding company incorporated in Delaware to take advantage of favorable tax laws in that state. The corporate headquarters did not leave Colorado.[21]
As of 2018 it ranked No. 402 financially on the Fortune 500 list of the largest United States corporations by total revenue.[8] JetBlue Airways operates over 1,000 flights daily[9] and serves 102[10] domestic and international network destinations in the U.S., Mexico, the Caribbean, Central America and South America. JetBlue is not a member of any of the three major airline alliances, but it has codeshare agreements with 21 airlines, including member airlines of oneworld, SkyTeam, Star Alliance, and unaffiliated airlines.
In May 2017, Allegiant Air took delivery of its first brand-new A320. Allegiant took delivery of ten new A320s in 2017 and is scheduled to accept two in 2018. All new aircraft will be painted in Allegiant's new livery at the time it is delivered. Older Airbus aircraft will be repainted during their C-checks.[83] The new Airbus aircraft will have fuel-efficient sharklets. The new A320s seat 186 passengers, an increase of the 177 seats that are found in the rest of the Allegiant A320 fleet. To fit the additional nine seats, Allegiant opted for the Airbus Space-Flex V2 Lavatory. [84]
In August 2017, Allegiant announced a new base would be established at the Indianapolis International Airport. The base began operations in early 2018. In February 2018, Allegiant also announced a new base would be established at the Destin–Fort Walton Beach Airport. In June 2018, Allegiant added another base at McGhee Tyson Airport in Knoxville, Tennessee. In January 2019, Allegiant announced they would be adding another base at Gerald R. Ford International Airport in Grand Rapids, Michigan.

I have used Travelocity of my travel site of choice for 10+ years. Never again. The past two times we have used them, it has been a nightmare. Not sure what the change was, but clearly something has. I had trouble booking my round-trip ticket, so I called to ask an agent to help. She submitted my ticket, but the return ticket would not go through. Instead of fixing it herself, she put me on the line with Spirit Airlines, who helped me book. Then, upon reviewing my flights, i found I had THREE tickets booked for the departing flight. I figured this would be no problem to fix, since it was so obviously a mistake AND i had purchased the "Travel Protection Plan". I called and Travelocity could not refund me because the travel protection only covers if I am unable to go on the trip entirely. After over an hour on the phone, I finally spoke directly with Frontier -- and THEY agreed to refund me. Never, ever using Travelocity again.
Frontier was ranked in an airline quality rating report by Embry-Riddle Aeronautical University and Wichita State University in 2015 as one of the five worst airlines in the United States, especially due to its rate of customer complaints and bumped passengers.[88][51][89] The airline also had relatively poor on-time performance, and the waiting time for help when calling the airline on the phone was reported to have risen to two hours or more.[90]
In January 2008, Allegiant opened its sixth base at Washington's Bellingham International Airport. The airline bases two McDonnell Douglas MD-80 aircraft in Bellingham as part of the expansion.[19] Routes served exclusively from Bellingham include Las Vegas, Palm Springs, San Diego, San Francisco and Phoenix. Expansion in Bellingham has been largely driven by its proximity to Greater Vancouver, British Columbia.

In February 2012, Frontier Airlines cut five nonstop routes from Milwaukee. This move "reduced Frontier's daily departing flights out of Mitchell International from 32 to 18," or 56%. Frontier announced further layoffs in conjunction with this route change: up to 446 Milwaukee-area employees were affected by the job cuts that occurred between April 15 and April 30, 2012.[37] 

On March 22, 2010, jetBlue announced it would remain in the New York City area, in Long Island City,[88] because of the airline's historical links to the city, the cost of staff relocations, the airline's desire to retain access to financial markets, and because Aer Lingus and Lufthansa, jetBlue's marketing partners, fly into JFK Airport.[89] jetBlue planned to combine its Forest Hills and Darien, Connecticut offices, together about 1,000 employees, into about 200,000 square feet (19,000 m2) in the Brewster Building by mid-2012.[90]
Allegiant Air was founded in January 1997 by Mitch Allee (owner, CEO), Jim Patterson (president) and Dave Beadle (chief pilot), under the name WestJet Express.[1] After losing a trademark dispute with West Jet Air Center of Rapid City, South Dakota and recognizing the name's similarity to WestJet Airlines of Canada, the airline adopted the name Allegiant Air and received FAA and DOT certification for scheduled and charter domestic operations on June 19, 1998. The airline also has authority for charter service to Canada and Mexico.[8]
A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
In October 2013, Republic Airways Holdings entered into an agreement with private equity firm Indigo Partners to sell Frontier Airlines for approximately $145 million. According to Indigo, the transaction would further Frontier's evolution into an ultra-low-cost carrier.[38] In December 2013, Indigo Partners LLC, through an affiliate, completed the purchase of Frontier Airlines from Republic Airways Holdings. The airline's headquarters will remain in Denver.[46] Republic Airways Holdings subsidiary Republic Airlines no longer flies Embraer 190 aircraft on behalf of Frontier, as of January 1, 2014.
I just had horrendous experience and customer service! I booked a round trip flight for my son from Stockholm to Zurich via Amsterdam. It was 185 USD. Travelocity emailed us on the day of the flight that the flight from Amsterdam to Zurich and all return flights were cancelled. My son ended up booking a new flight from Stockholm to Zurich that costed him about 500 USD. I reached out Travelocity customer service via Facebook. The rep admitted that email was an error but ensured me that return flight was still good. However, my son was charged 285 USD penalty on the return flight for missing the first leg. In the end, he ended up paying 800 USD out of his pocket. Short flight cost us a total of 1000 USD! The reps via Facebook said they were sorry but they would not do anything to compensate/reimburse me or be accountable for their mistakes. I will NEVER use Travelocity again for sure!!
In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]
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