On March 22, 2010, jetBlue announced it would remain in the New York City area, in Long Island City,[88] because of the airline's historical links to the city, the cost of staff relocations, the airline's desire to retain access to financial markets, and because Aer Lingus and Lufthansa, jetBlue's marketing partners, fly into JFK Airport.[89] jetBlue planned to combine its Forest Hills and Darien, Connecticut offices, together about 1,000 employees, into about 200,000 square feet (19,000 m2) in the Brewster Building by mid-2012.[90]
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
We arrived at the airport at 5:15 for our 7:15 flight. After two delays we received a text message from the company that the flight had been canceled. 35 minutes later an employee finally came out to announce the cancellation. As we started asking questions like “will we get our money back” or “do you have any more flights going out we can get on” each time a piece of paper was picked up and shaken in our faces and were told to read the paper just like everyone else. Worst service ever!!!!!! We were all states away from home with no where to go and no help from frontier. And our refund could be expected within two weeks. All I could think of is how I hoped everyone there could find funds to purchase another ticket to where they were going. Because last minute tickets are crazy expensive. I will never fly frontier again!!!! They gave me a $100 voucher off my next flight with them but I’ll never use it!!!
As of 2018 it ranked No. 402 financially on the Fortune 500 list of the largest United States corporations by total revenue.[8] JetBlue Airways operates over 1,000 flights daily[9] and serves 102[10] domestic and international network destinations in the U.S., Mexico, the Caribbean, Central America and South America. JetBlue is not a member of any of the three major airline alliances, but it has codeshare agreements with 21 airlines, including member airlines of oneworld, SkyTeam, Star Alliance, and unaffiliated airlines.
While its financial performance started showing signs of improvement, in February 2007, jetBlue faced a crisis, when a snowstorm hit the Northeast and Midwest, throwing the airline's operations into chaos. Because jetBlue followed the practice of never cancelling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the apron for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.[17] The fiasco reportedly cost JetBlue $30 million.[18]
On April 10, 2008, Frontier filed for Chapter 11 bankruptcy in reaction to the intent of its credit card processor, First Data, to withhold significant proceeds from ticket sales.[23][better source needed] First Data decided that it would withhold 100% of the carrier's proceeds from ticket sales beginning May 1.[24] According to Frontier's press release, "This change in practice would have represented a material change to our cash forecasts and business plan. Unchecked, it would have put severe restraints on Frontier's liquidity..." Its operation continued uninterrupted, though, as Chapter 11 bankruptcy protected the corporation's assets and allowed restructuring to ensure long-term viability.[citation needed] After months of losses, Frontier Airlines reported that they made their first profit during the month of November 2008, reporting US$2.9 million in net income for the month.[25]

That's why I decided to use it again for our Rosarito getaway on Labor Day weekend. Found a less than fancy hotel at an amazing price of $53, taxes and breakfast included.  It was perfect for our needs, as we were only staying one night, and sleep only for a few hours at that. I ignored all the bad reviews of the hotel being dirty and unsafe, but I never imagined that so much worse awaited us. When we arrived, they told us that they were full and that there was no record of our reservation to begin with. How did that even happen? And if the hotel had been full since Friday, how did it allow me to do the reservation on Thursday? I couldn't reach them in Mexico. By the time I was able to talk to someone we were already in the United States and unable to take an alternative room. We only had one night, I didn't want to waste it looking for hotels when we had already checked two others at a way higher price. The only reason we went out there is for the amazing advertised price, the price I thought we had locked in through a reservation. But no way was I going to fall in that game of taking a more expensive room out of desperation. We just left. Drove back all the way to L.A. 

On March 19, 2008, jetBlue added Orlando, Florida as a gateway focus city to international destinations in the Caribbean, Mexico, and South America. New international routes from Orlando International Airport include Cancún, Mexico, Bridgetown, Barbados, Bogotá, Colombia, Nassau, Bahamas, San José, Costa Rica, and Santo Domingo, Dominican Republic. In conjunction with the addition of new routes the airline will continue significant expansion of operations at Orlando International Airport including a planned 292-room lodge that will house trainees attending the existing "JetBlue University" training facility (opened in 2015).[33]

On March 19, 2008, jetBlue added Orlando, Florida as a gateway focus city to international destinations in the Caribbean, Mexico, and South America. New international routes from Orlando International Airport include Cancún, Mexico, Bridgetown, Barbados, Bogotá, Colombia, Nassau, Bahamas, San José, Costa Rica, and Santo Domingo, Dominican Republic. In conjunction with the addition of new routes the airline will continue significant expansion of operations at Orlando International Airport including a planned 292-room lodge that will house trainees attending the existing "JetBlue University" training facility (opened in 2015).[33]
On July 1, 2010 Allegiant returned to Long Beach Airport (LGB) in Long Beach, California having previously served LGB with DC-9 jets with nonstop flights to Las Vegas (LAS) and Lake Tahoe (TVL) in 2000.[22][23] The airline also intended to fly from Bellingham International Airport and Stockton several times a week; however, there is no service at present flown between these two cities although Allegiant continues to serve Stockton with flights to Las Vegas, Phoenix/Mesa and San Diego.[24] In November 2011, Allegiant closed its Long Beach facility and consolidated all Los Angeles area flights at Los Angeles International (LAX).
In December 2016, a winter weather event disrupted fleet operations, causing Frontier to delay or cancel up to 70% of their flights during the peak of the crisis, many without any advance notice. On the weekend of December 17, the storm caused major delays at Frontier's Denver hub, and the effects of the storm were felt throughout the fleet.[59] Flights were delayed or canceled at airports across the country, as in some cases, planes were ready to depart, but there were no rested flight crews available to service the flight.[60] The head of Frontier's pilot's union issued a statement criticizing the companies' handling of the event, comparing the airline to a "house of cards".[61] Frontier received over 30,000 refund requests for canceled flights resulting from the event.[citation needed]
Allegiant aims primarily to serve leisure travelers, particularly those in colder northern climates, going to warm-weather tourist destinations such as Punta Gorda, Tampa Bay, Las Vegas, Orlando, Los Angeles and Phoenix.[32] It also serves smaller destinations that see few direct flights by major carriers. Many of the airline's markets, such as Peoria, Illinois, are served only by commuter service requiring a connection at an airline hub.[33] In October 2009, Allegiant had competition on just five of its 136 routes.[34] 

After making a codeshare agreement with Lufthansa that went into effect in 2010, jetBlue transitioned to the Sabre reservation system used by Lufthansa,[107] enabling the airlines to sell tickets on each other's flights, transfer luggage and passengers between the two carriers, and combine frequent flyer programs,.[108] By making use of JetBlue's North America routes as a feeder network, the agreement put Lufthansa in a position to operate quasi-hubs in New York–JFK and Boston Logan.
jetBlue's founders had set out to call the airline "Taxi" and therefore have a yellow livery to associate the airline with New York. The idea was dropped, however, for several reasons: the negative connotation behind New York City taxis; the ambiguity of the word taxi with regard to air traffic control; and threats from investor JP Morgan to pull its share ($20 million of the total $128 million) of the airline's initial funding unless the name was changed.[13]
Various consumer rights organizations and activists called for the creation of a government mandated “Bill of Rights” to protect air travelers from future experiences similar to the one previously described. On February 20, 2007, jetBlue released an apologetic response to the events that had taken place less than a week before with the creation of their Customer Bill of Rights, which offers financial reciprocation if a customer's flight is delayed or cancelled.[99]
On June 22, 2009, Frontier Airlines announced that pending bankruptcy court approval, Republic Airways Holdings, the Indianapolis-based parent company of Republic Airlines, would acquire all assets of Frontier Airlines for the amount of $108 million. Thus, Frontier Airlines would become a wholly owned subsidiary of Republic.[26] However, 5 weeks later on July 30, Dallas-based Southwest Airlines announced that it would be making a competing bid of $113.6 million for Frontier with intentions to also operate Frontier as a wholly owned subsidiary, but that it would gradually fold Frontier resources into current Southwest operating assets.[citation needed]
It prefers to use smaller/secondary airports where landing fees cost less, such as Orlando Sanford International Airport. At Phoenix-Mesa Gateway Airport, Allegiant is now the only carrier. However, since 2015, Allegiant has been growing at major airports, such as Cincinnati, Denver, Memphis, Los Angeles, Raleigh/Durham, Indianapolis, and San Antonio. 

In September 2009, JetBlue made changes to its TrueBlue program.[132] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars. The new program launched on November 9, 2009.[133][134]

On July 1, 2010 Allegiant returned to Long Beach Airport (LGB) in Long Beach, California having previously served LGB with DC-9 jets with nonstop flights to Las Vegas (LAS) and Lake Tahoe (TVL) in 2000.[22][23] The airline also intended to fly from Bellingham International Airport and Stockton several times a week; however, there is no service at present flown between these two cities although Allegiant continues to serve Stockton with flights to Las Vegas, Phoenix/Mesa and San Diego.[24] In November 2011, Allegiant closed its Long Beach facility and consolidated all Los Angeles area flights at Los Angeles International (LAX).
Like Ryanair, the low-cost airline founded by the Ryan family of Ireland, who also have invested in Allegiant, the airline seeks ancillary revenue to supplement ticket revenue.[13] These ancillary fees include those for checking luggage, carrying on luggage (other than a small personal item), buying food and drinks on board, obtaining advance seat assignments, and more.[33][40][41] Allegiant CEO Maurice Gallagher said in 2009, "We collect $110 from you at the end of your trip. If I tried to charge you $110 up front, you wouldn't pay it. But if I sell you a $75 ticket and you self-select the rest, you will."[42]
In summer 2015, a rash of midair breakdowns drew federal scrutiny. "Before the night was finished on June 25, 2015, five Allegiant flights had been interrupted in four hours, all because different planes had failed in midair," reported the Tampa Bay Times.[28] Since October 2015, the Federal Aviation Administration has kept Allegiant under close supervision.[29][30][31] In July 2015, Allegiant Air announced bases would be established at the Asheville Regional Airport and Cincinnati/Northern Kentucky International Airport, becoming the first base at a non-vacation destination.[citation needed]

That's why I decided to use it again for our Rosarito getaway on Labor Day weekend. Found a less than fancy hotel at an amazing price of $53, taxes and breakfast included.  It was perfect for our needs, as we were only staying one night, and sleep only for a few hours at that. I ignored all the bad reviews of the hotel being dirty and unsafe, but I never imagined that so much worse awaited us. When we arrived, they told us that they were full and that there was no record of our reservation to begin with. How did that even happen? And if the hotel had been full since Friday, how did it allow me to do the reservation on Thursday? I couldn't reach them in Mexico. By the time I was able to talk to someone we were already in the United States and unable to take an alternative room. We only had one night, I didn't want to waste it looking for hotels when we had already checked two others at a way higher price. The only reason we went out there is for the amazing advertised price, the price I thought we had locked in through a reservation. But no way was I going to fall in that game of taking a more expensive room out of desperation. We just left. Drove back all the way to L.A.

JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]


In March 2011, Allegiant took over charter service to Wendover Airport for Peppermill Casinos, Inc. to shuttle customers to Peppermill's three casinos in West Wendover, Nevada; the Montego Bay Resort, the Rainbow Wendover and the Peppermill Wendover.[45] Allegiant based one 150-seat, MD-80 series jet aircraft in Wendover and more than 20 employees, including maintenance, flight crews and stations personnel.[46]
In March 2011, Allegiant took over charter service to Wendover Airport for Peppermill Casinos, Inc. to shuttle customers to Peppermill's three casinos in West Wendover, Nevada; the Montego Bay Resort, the Rainbow Wendover and the Peppermill Wendover.[45] Allegiant based one 150-seat, MD-80 series jet aircraft in Wendover and more than 20 employees, including maintenance, flight crews and stations personnel.[46]
Frontier was ranked in an airline quality rating report by Embry-Riddle Aeronautical University and Wichita State University in 2015 as one of the five worst airlines in the United States, especially due to its rate of customer complaints and bumped passengers.[88][51][89] The airline also had relatively poor on-time performance, and the waiting time for help when calling the airline on the phone was reported to have risen to two hours or more.[90]

Frontier Airlines was incorporated on February 8, 1994, by a group that included executives of the original incarnation of Frontier Airlines in response to the void left by Continental Airlines' 1993 shutdown of its Denver (Stapleton) hub.[17] Scheduled flights began five months later in July 1994 using Boeing 737-200 jetliners on routes between Denver and four destinations in North Dakota: Bismarck, Minot, Fargo and Grand Forks. By January 1995, Frontier had expanded its route network from Denver and was serving Albuquerque, New Mexico; Billings, Montana; Bismarck, N.D.; Bozeman, Montana; El Paso, Texas; Fargo, N.D.; Great Falls, Montana; Las Vegas, Nevada; Missoula, Montana; Omaha, Nebraska; and Tucson, Arizona with 737's.[18] Like the original airline of the same name, the new Frontier operated a hub at Denver (DEN) and for the first nine years used the slogan "The Spirit of the West" which was displayed above the windows and just behind the cursive letters "Frontier" on the fuselage of their aircraft. In 1999, Frontier signed agreements to begin purchasing and leasing Airbus A318 and A319 jet aircraft and had also added Boeing 737-300 jetliners to its fleet as well. Also by September 1999, the airline was serving destinations from coast to coast in the U.S., having expanded its route network to include Atlanta (ATL); Baltimore (BWI); Bloomington/Normal, Illinois (BMI); Boston (BOS); Chicago (MDW, Midway Airport); Dallas/Fort Worth (DFW); Phoenix (PHX); Los Angeles (LAX); Minneapolis/St. Paul (MSP); New York City (LGA, LaGuardia Airport); Orlando (MCO); Portland, Oregon (PDX); Salt Lake City (SLC); San Diego (SAN); San Francisco (SFO); and Seattle (SEA), all served from its Denver hub.[19] 

In December 2006, jetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904 lb (410 kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one flight attendant per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.[16]
In May 2017, Allegiant Air took delivery of its first brand-new A320. Allegiant took delivery of ten new A320s in 2017 and is scheduled to accept two in 2018. All new aircraft will be painted in Allegiant's new livery at the time it is delivered. Older Airbus aircraft will be repainted during their C-checks.[83] The new Airbus aircraft will have fuel-efficient sharklets. The new A320s seat 186 passengers, an increase of the 177 seats that are found in the rest of the Allegiant A320 fleet. To fit the additional nine seats, Allegiant opted for the Airbus Space-Flex V2 Lavatory. [84]
On September 9, 2014, Frontier introduced an updated livery,[86] as part of a rebranding that saw the spokesanimals' roles increase. The new livery reintroduced a green "FRONTIER" typeface to the fuselage, featuring the stylized "F" designed by Saul Bass for the original Frontier in 1978. Each aircraft features the name of the animal featured on its tail near the nose of the aircraft for easier identification. Currently about twenty five aircraft in the Frontier fleet feature the new livery.

In January 2010, the airline celebrated its one-millionth passenger to fly out of Phoenix-Mesa Gateway Airport. Allegiant's parent company also announced that it had purchased 18 new MD-80 aircraft from Scandinavian Airlines.[20] In February 2010, Allegiant opened its ninth base at Grand Rapids' Gerald R. Ford International Airport in Michigan. The airline based two McDonnell Douglas MD-80 aircraft in Grand Rapids, but ended their airport's status in 2011. The airline continues to fly out of Grand Rapids in a reduced capacity.[21]

While its financial performance started showing signs of improvement, in February 2007, jetBlue faced a crisis, when a snowstorm hit the Northeast and Midwest, throwing the airline's operations into chaos. Because jetBlue followed the practice of never cancelling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the apron for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.[17] The fiasco reportedly cost JetBlue $30 million.[18]
A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
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