In summer 2015, a rash of midair breakdowns drew federal scrutiny. "Before the night was finished on June 25, 2015, five Allegiant flights had been interrupted in four hours, all because different planes had failed in midair," reported the Tampa Bay Times.[28] Since October 2015, the Federal Aviation Administration has kept Allegiant under close supervision.[29][30][31] In July 2015, Allegiant Air announced bases would be established at the Asheville Regional Airport and Cincinnati/Northern Kentucky International Airport, becoming the first base at a non-vacation destination.[citation needed] 

On October 25, 2016 JetSuiteX announced that JetBlue had made a minority equity investment in JetSuiteX. Part of the agreement also gave JetBlue a seat on JetSuite's board of directors. Reasons for the investment was outlined by CEO Robin Hayes "Our investment in JetSuite makes sense as we continue to execute on our west coast plan and invest in innovative ideas that reflect the disruptive spirit of JetBlue."[143] In JetBlue's 1st quarter 2018 investor call JetBlue's CFO Steven Priest Confirmed they currently hold about 10% [144] of JetSuiteX.
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Frontier has a three-tier frequent flyer status program. The tiers are Elite 20K (earned by flying 20,000 Status Qualifying Miles [SQM] or 25 segments in a calendar year), Elite 50K (50,000 SQM or 50 segments), and Elite 100K (100,000 SQM or 100 segments). Elite benefits include free carry-on and checked bags, advance seat assignment and family seating, priority boarding, redemption fee waiver, stretch seating, Discount Den membership, and mileage multipliers.[74]


In December 2006, jetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904 lb (410 kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one flight attendant per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.[16]
jetBlue experienced its first-ever quarterly loss during the fourth quarter of 2005 when the airline lost $42.4 million, enough to make them unprofitable for the entire year of 2005. The loss was the airline's first since going public in 2002. JetBlue also reported a loss in the first quarter of 2006. In addition to that, jetBlue forecasted a loss for 2006, citing high fuel prices, operating inefficiency, and fleet costs. During the first quarter report, CEO David Neeleman, President Dave Barger, and then-CFO John Owen released JetBlue's "Return to Profitability" ("RTP") plan, stating in detail how they would curtail costs and improve revenue to regain profitability. The plan called for $50 million in annual cost cuts and a push to boost revenue by $30 million. jetBlue Airways moved out of the red during the second quarter of 2006, beating Wall Street expectations by announcing a net profit of $14 million. That result was flat when compared to jetBlue's results from the same quarter a year before ($13 million), but it was double Wall Street forecasts of a $7 million profit, Reuters reports. The carrier said cost-cutting and stronger revenue helped it offset higher jet fuel costs. In October 2006, jetBlue announced a net loss of $500,000 for Quarter 3, and a plan to regain that loss by deferring some of their E190 deliveries and by selling 5 of their A320s.[citation needed]
The airline tends to offer lower fares, which requires strict cost control.[33] Part of the airline's lower cost structure included operation of McDonnell Douglas MD-80 jets, which the airline can purchase and refurbish for as little as $4 million.[40] While the aircraft are less fuel-efficient than newer planes, Allegiant was able to purchase used MD-80s outright for one-tenth the cost of a new Boeing 737 although Allegiant has subsequently purchased used Boeing 757-200s, Airbus A319s and Airbus A320s.[13] (The 757s were acquired for its Hawaii service while the Airbus jets were beginning to replace MD-80 aircraft). As of November 2018, however, Allegiant no longer operates any MD-80 aircraft, relying instead on an all-Airbus fleet.[50] Given the low cost of ownership, Allegiant is able to operate its aircraft less (seven flight hours per day on average versus 13 hours per day at JetBlue Airways), which helps keep labor costs lower.[13] Overall, Allegiant operates with 35 full-time workers per plane compared to more than 50 at other carriers. Allegiant schedules their crew members so that they always return to their domicile at the end of the day, thus avoiding the need for hotel rooms which can be a costly expense for airlines.[40]
Flight attendants at the carrier voted to organize their workgroup under the Transport Workers Union of America in December 2010, citing scheduling concerns among other issues in their work rules and the airline's pilots elected to vote on whether to join the International Brotherhood of Teamsters in July 2012.[54] In August 2012, the pilots voted to organize and joined the Teamsters.[55] Allegiant's chairman and CEO, Maurice J. Gallagher Jr., has been critical of the unionization of airline employees, and has stated, "Unionization is one of those things that clogs the arteries and makes you less quick and not as nimble as you need to be on top of your game... In this industry and others that are heavily unionized, you ultimately end up with bankruptcy as the primary driver."[54]

On October 25, 2007, the airline opened a fourth focus city and operations base at Phoenix-Mesa Gateway Airport in Mesa, Arizona, connecting 13 cities already served by Allegiant and one new city to the Phoenix metropolitan area.[17] The airport announced a 10,000-square-foot (930 m2) expansion in August 2008, which increased the number of gates from two to four and allowed Allegiant to triple the number of flights from Phoenix. The expansion was funded by a loan from Allegiant which will be repaid by passenger fees.[18]


The initial JetExpress partnership with Mesa ended in January 2004, when Horizon Air was selected to operate the routes. Horizon utilized slightly larger CRJ-700 regional jet aircraft on these routes. In August 2006, Frontier and Horizon ended their partnership.[64] While Frontier was generally pleased with Horizon's operation, the carrier decided that it needed to revisit the agreement and find a provider with additional regional jets to grow the operation. The last of the CRJ-700's was returned to the Horizon Air fleet on November 30, 2007.
On October 25, 2007, the airline opened a fourth focus city and operations base at Phoenix-Mesa Gateway Airport in Mesa, Arizona, connecting 13 cities already served by Allegiant and one new city to the Phoenix metropolitan area.[17] The airport announced a 10,000-square-foot (930 m2) expansion in August 2008, which increased the number of gates from two to four and allowed Allegiant to triple the number of flights from Phoenix. The expansion was funded by a loan from Allegiant which will be repaid by passenger fees.[18]
A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
In 2009, jetBlue announced that it was looking for a new headquarters location, and was considering moving either within the New York City metropolitan area or to the Orlando, Florida area.[83] In April 2009, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city;[84] in January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met in Tallahassee, Florida to discuss a possible move to Orlando.[85] A decision was expected by March 2010,[86] although a move would not happen until 2012, when its lease in the Forest Hills Tower expired.[87]
On October 31, 2017, the final 757 was retired from service, leaving Allegiant with only their A320 Family and MD-80 series fleets. In November 2018, the last MD-88s operated by Allegiant were retired, with Allegiant now operating an all-Airbus fleet.[85] The move to the newer all-Airbus fleet has allowed Allegiant to benefit from lower fuel and maintenance costs, as well as operate in some airports which could not be served by the MD-80s.[58] 

jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
We arrived at the airport at 5:15 for our 7:15 flight. After two delays we received a text message from the company that the flight had been canceled. 35 minutes later an employee finally came out to announce the cancellation. As we started asking questions like “will we get our money back” or “do you have any more flights going out we can get on” each time a piece of paper was picked up and shaken in our faces and were told to read the paper just like everyone else. Worst service ever!!!!!! We were all states away from home with no where to go and no help from frontier. And our refund could be expected within two weeks. All I could think of is how I hoped everyone there could find funds to purchase another ticket to where they were going. Because last minute tickets are crazy expensive. I will never fly frontier again!!!! They gave me a $100 voucher off my next flight with them but I’ll never use it!!!
JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]
LIARS & SCAMMERS.  Don't trust anything.  Made a reservation for a rental car in Denver (Advantage) for a funeral trip.  After waiting in line for an hour with only 3 agents helping a mass of people, the rental agent, "Aric," offered us a Yukon XL in place of the Camry we reserved.  He said it was because we had waited in line for an hour and we were in Denver for a funeral.  He said, "I'm going to give you guys a Yukon and free gas as well."  We asked repeatedly if this would change the price because we didn't want to pay any extra.  He told us to return the vehicle empty.  He assured us more than once that this was just his gift to us and there would be no extra cost.   He also added an additional driver also at no cost, so he said.  The Yukon reeked of cigarette smoke and was very dirty but after waiting in line so long we just bought Febreeze and dealt with it ourselves.  Aric made sure to ask us for a nice survey and recommendation when we got home as well. Our reservation was for $125.95 but we were charged $438.54!!  Now wasting time fighting this. Unbelievable.
In January 2010, the airline celebrated its one-millionth passenger to fly out of Phoenix-Mesa Gateway Airport. Allegiant's parent company also announced that it had purchased 18 new MD-80 aircraft from Scandinavian Airlines.[20] In February 2010, Allegiant opened its ninth base at Grand Rapids' Gerald R. Ford International Airport in Michigan. The airline based two McDonnell Douglas MD-80 aircraft in Grand Rapids, but ended their airport's status in 2011. The airline continues to fly out of Grand Rapids in a reduced capacity.[21]
In April 2010, Allegiant purchased six Boeing 757-200 aircraft from Thomson Airways for flights to Hawaii with the delivery of the first two in the following months. In September 2011, Allegiant Air introduced the 757 into service from their main hub in Las Vegas. Allegiant later began using the ETOPS configured 757s for service to Hawaii.[70] Fresno and Las Vegas were the inaugural destinations with nonstop service to Honolulu, Hawaii. Nonstop service to Honolulu was then added from Bellingham, Boise, Eugene, Phoenix (via Mesa Gateway Airport), Santa Maria, Spokane and Stockton.[71] Nonstop service to Hawaii was also planned from Monterey, CA but was not actually operated. Allegiant then began to reduce its Hawaii service after determining that the extensive and costly maintenance check - which happens about every six years and costs upwards of $1 million - would not be efficient on the aircraft they flew to Hawaii.[72]
After being placed on hold for NEARLY 30 MINUTES, They tell me they found a nearby hotel with availability. And that the total will be $730. So I ask if the original $630 I ALREADY PAID will be used to credit it and they say "no". So I had to pay AN ADDITIONAL $730!!! I explain that I DON' T JUST HAVE ANOTHER $730 DOLLARS lying around in my checking account, I already spent $630 on my original reservation.
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Made a reservation for a one night hotel stay at Days Inn & Suites Wyndham Bentonville, Arkansas. Ten minutes later attempted to cancel reservation due to error in date. Travelocity responded with they would need to contact Days Inn to inquire about a refund on my behalf. Subsequently, shortly thereafter, received an email from Travelocity stating they were unable to give me a refund due to Days Inn's inability and refusal to refund. I contacted Days Inn personally and they denied this claim, stating it was Travelocity that I had paid and they are the ones who would need to refund me. You do not get good business by deception. I DO NOT recommend them and WILL NEVER use again. Be cautious.
A November 2016 analysis by the Tampa Bay Times noted that Allegiant's planes were four times more likely to have in-flight failures than other major US airlines.[64] A 60 Minutes report by CBS News in 2018 continued to investigate the issues first raised by the Tampa Bay Times.[65] Public records cited in the investigation found that the airline had more than 100 serious mechanical incidents between January 1, 2016 and October 31, 2017, including "mid-air engine failures, smoke and fumes in the cabin, rapid descents, flight control malfunctions, hydraulic leaks and aborted takeoffs."[65] Other public records further revealed that Allegiant aircraft, on average, were nearly three and a half times more likely to have mid-air breakdowns than American, United, Delta, JetBlue and Spirit.[65]
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