In April 2013, Frontier introduced a modified version of that livery,[85] keeping the iconic animals on aircraft tails, but dropping its former slogan and replacing "FRONTIER" with "FLYFRONTIER.COM", the company's website, in support of new marketing that focused heavily on the airline's web presence. This livery was only painted on a few newly delivered aircraft. Aircraft in the older livery received "FLYFRONTIER.COM" titles on engine nacelles. 

On October 22, 2008, jetBlue opened its new primary hub at John F. Kennedy International Airport (JFK), Terminal 5, or simply T5. The mostly new terminal, costing approximately $800 million,[41] partially encircles the historic TWA Flight Center, the former Trans World Airlines terminal designed by Eero Saarinen, which remains closed. According to the plan, passengers will eventually be able to check in for flights in the landmark building, then transfer to the new structure via the original passenger departing-arrival tubes from Saarinen's original terminal and its 1969 addition by Roche-Dinkeloo.[42]
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
After booking a excursion in St Maarten that never happened as the companies website and phone number were taken down so no final arrangements could be made. Called travelocity twice and still can not seem to get it through their heads about the service not happening. They tried contacting the company....no luck then they asked me for the contact information I had.....are you kidding me it is your contracted service (IDIOTS)....anyway none of my contact info worked for the company why badger me.....just give me my refund. I will post followups as they happen
On July 1, 2010 Allegiant returned to Long Beach Airport (LGB) in Long Beach, California having previously served LGB with DC-9 jets with nonstop flights to Las Vegas (LAS) and Lake Tahoe (TVL) in 2000.[22][23] The airline also intended to fly from Bellingham International Airport and Stockton several times a week; however, there is no service at present flown between these two cities although Allegiant continues to serve Stockton with flights to Las Vegas, Phoenix/Mesa and San Diego.[24] In November 2011, Allegiant closed its Long Beach facility and consolidated all Los Angeles area flights at Los Angeles International (LAX).
The bankruptcy allowed Maurice J. Gallagher Jr., one of the airline's major creditors, to gain control of the business. A veteran leader of low-cost airlines, Gallagher had worked with WestAir and as CEO of ValuJet Airlines. In June 2001, Gallagher restructured Allegiant to a low-cost model, focusing on smaller markets that larger airlines did not serve with mainline aircraft. Allegiant's headquarters and operations were also moved to Las Vegas.[13]

Like Ryanair, the low-cost airline founded by the Ryan family of Ireland, who also have invested in Allegiant, the airline seeks ancillary revenue to supplement ticket revenue.[13] These ancillary fees include those for checking luggage, carrying on luggage (other than a small personal item), buying food and drinks on board, obtaining advance seat assignments, and more.[33][40][41] Allegiant CEO Maurice Gallagher said in 2009, "We collect $110 from you at the end of your trip. If I tried to charge you $110 up front, you wouldn't pay it. But if I sell you a $75 ticket and you self-select the rest, you will."[42]


On October 31, 2017, the final 757 was retired from service, leaving Allegiant with only their A320 Family and MD-80 series fleets. In November 2018, the last MD-88s operated by Allegiant were retired, with Allegiant now operating an all-Airbus fleet.[85] The move to the newer all-Airbus fleet has allowed Allegiant to benefit from lower fuel and maintenance costs, as well as operate in some airports which could not be served by the MD-80s.[58]

In January 2010, the airline celebrated its one-millionth passenger to fly out of Phoenix-Mesa Gateway Airport. Allegiant's parent company also announced that it had purchased 18 new MD-80 aircraft from Scandinavian Airlines.[20] In February 2010, Allegiant opened its ninth base at Grand Rapids' Gerald R. Ford International Airport in Michigan. The airline based two McDonnell Douglas MD-80 aircraft in Grand Rapids, but ended their airport's status in 2011. The airline continues to fly out of Grand Rapids in a reduced capacity.[21]


In July 2017, Frontier announced 21 new cities and 84 new routes. These cities include Buffalo, Charleston, S.C., Pensacola, Jackson Hole, Palm Springs, San Jose, Reno, Little Rock, and Tulsa. Destinations that saw a significant bump-up in new service include Austin, Cincinnati, Long Island/Islip, N.Y., Miami, Orlando, Providence, San Antonio, and Tampa.[68]
A November 2016 analysis by the Tampa Bay Times noted that Allegiant's planes were four times more likely to have in-flight failures than other major US airlines.[64] A 60 Minutes report by CBS News in 2018 continued to investigate the issues first raised by the Tampa Bay Times.[65] Public records cited in the investigation found that the airline had more than 100 serious mechanical incidents between January 1, 2016 and October 31, 2017, including "mid-air engine failures, smoke and fumes in the cabin, rapid descents, flight control malfunctions, hydraulic leaks and aborted takeoffs."[65] Other public records further revealed that Allegiant aircraft, on average, were nearly three and a half times more likely to have mid-air breakdowns than American, United, Delta, JetBlue and Spirit.[65]
The company had charter contracts with Caesars Entertainment to ferry customers to Caesars casino properties through Reno-Tahoe International Airport, Laughlin/Bullhead International Airport and Tunica Municipal Airport.[48] These contracts ended in December 2012 when Caesars Entertainment signed a new contract with Republic Airways to provide the charter service to Caesars properties in Atlantic City, New Jersey, Tunica, Mississippi and Laughlin, Nevada.[49] 

I had to make some last minute travel changes and needed to SUBTRACT 2 days from my 9 day car rental reservation. The customer service agent refused to get me to her supervisor after I asked her multiple times because she was trying to charge me more money to take two days off my rental!!! Finally she told me she found something for $205 (my original rental was $268). I said, now that makes more sense. It's the same car? She said yes, I said lets make the change. Then AFTER she completed the transaction she told me that she hadn't added any of the taxes and fees so my new total is $277! Ten dollars more for two days less!! I told her that she mislead me and that she should be ashamed of herself and the company should be ashamed of itself. Obviously it doesn't care about the slew of ONE STAR reviews it has because it's not making any changes to help their customers!
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The initial JetExpress partnership with Mesa ended in January 2004, when Horizon Air was selected to operate the routes. Horizon utilized slightly larger CRJ-700 regional jet aircraft on these routes. In August 2006, Frontier and Horizon ended their partnership.[64] While Frontier was generally pleased with Horizon's operation, the carrier decided that it needed to revisit the agreement and find a provider with additional regional jets to grow the operation. The last of the CRJ-700's was returned to the Horizon Air fleet on November 30, 2007. 
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