On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.[40]
I was booked for a trip out of Santa Barbara to Denver then to Chicago. I have a brain injury and had wheel chair assistant due to my injury. Our flight was delayed for 6 hours at Santa Barbara which is were my daughter lives. I was going to reschedule my flight but was given a phone number to the hotel. This with the airport assistant made me feel comfortable enough to continue my travel. At the Denver airport was when we were told there was going to be no hotel. Thank God one other person was in the same situation as I was. My assistant took me to McDonald’s for food then took me to our gate. So from 11:00 PM till our fight at 6:30Am I was left with a stranger. We slept on the floor for a few hours. I was afraid to leave for food the next morning. Needless to say I was dissatisfied with the lack of communication about no hotel. My safety wasn’t a concern of your airline. My back still hurts after two days. I hope after this review your company will take others with disabilities into consideration before making decisions that could put them in a potentially dangerous situation.
As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.[94]
Allegiant aims primarily to serve leisure travelers, particularly those in colder northern climates, going to warm-weather tourist destinations such as Punta Gorda, Tampa Bay, Las Vegas, Orlando, Los Angeles and Phoenix.[32] It also serves smaller destinations that see few direct flights by major carriers. Many of the airline's markets, such as Peoria, Illinois, are served only by commuter service requiring a connection at an airline hub.[33] In October 2009, Allegiant had competition on just five of its 136 routes.[34]
Various consumer rights organizations and activists called for the creation of a government mandated “Bill of Rights” to protect air travelers from future experiences similar to the one previously described. On February 20, 2007, jetBlue released an apologetic response to the events that had taken place less than a week before with the creation of their Customer Bill of Rights, which offers financial reciprocation if a customer's flight is delayed or cancelled.[99]
The initial JetExpress partnership with Mesa ended in January 2004, when Horizon Air was selected to operate the routes. Horizon utilized slightly larger CRJ-700 regional jet aircraft on these routes. In August 2006, Frontier and Horizon ended their partnership.[64] While Frontier was generally pleased with Horizon's operation, the carrier decided that it needed to revisit the agreement and find a provider with additional regional jets to grow the operation. The last of the CRJ-700's was returned to the Horizon Air fleet on November 30, 2007.
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