On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.[40]
I fly a lot. I've never seen any flight that cannot be refunded within a 24 hour period. When shopping around, I will sometimes but 2 or 3 tickets before settling on one. Now I have. Travelocity sold me one. I called the airline and they were super helpful, as much as they could be. But the representative said she'd never seen a ticket like this either. She had no way of refunding it. And I don't necessarily have an issue with the restriction itself, I have an issue with it not being clear during the purchase process. And I further take issue with the customer service person telling me I'm a liar. Just crazy.
Frontier took delivery of its first Airbus aircraft (an A319) in 2001 and simultaneously launched with it DirecTV in-flight television along with a new company livery. Frontier Airlines was the launch customer[20] of the Airbus A318 in 2003. In mid-April 2005, Frontier officially became an all-Airbus fleet, retiring its last Boeing 737.[citation needed]
Flight attendants at the carrier voted to organize their workgroup under the Transport Workers Union of America in December 2010, citing scheduling concerns among other issues in their work rules and the airline's pilots elected to vote on whether to join the International Brotherhood of Teamsters in July 2012.[54] In August 2012, the pilots voted to organize and joined the Teamsters.[55] Allegiant's chairman and CEO, Maurice J. Gallagher Jr., has been critical of the unionization of airline employees, and has stated, "Unionization is one of those things that clogs the arteries and makes you less quick and not as nimble as you need to be on top of your game... In this industry and others that are heavily unionized, you ultimately end up with bankruptcy as the primary driver."[54]
In November 2012, Frontier started low-frequency service between Orlando International Airport and Trenton–Mercer Airport near Trenton, New Jersey,[40] which, at the time, had no commercial service. Frontier later expanded service several times from Trenton, and as of June 2016 services 11 destinations. Frontier currently bases three aircraft in Trenton.[citation needed] Trenton Mercer Airport lies roughly equidistant between Philadelphia International Airport and Newark Liberty International Airport.[citation needed]
Allegiant aims primarily to serve leisure travelers, particularly those in colder northern climates, going to warm-weather tourist destinations such as Punta Gorda, Tampa Bay, Las Vegas, Orlando, Los Angeles and Phoenix.[32] It also serves smaller destinations that see few direct flights by major carriers. Many of the airline's markets, such as Peoria, Illinois, are served only by commuter service requiring a connection at an airline hub.[33] In October 2009, Allegiant had competition on just five of its 136 routes.[34]
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
Following the February 2007 incident in which the airline was forced to cancel nearly 1,700 flights due to winter storms, jetBlue's board of directors replaced founder and Chief Executive Officer David Neeleman with Dave Barger.[21] He had politicked the board, while Neeleman was busy publicly apologizing. Barger's ascendancy caused widespread demoralization in the ranks.[22] He became JetBlue's new Chief Executive Officer on May 10, 2007.[23] Neeleman, the company's founder and largest individual investor, became a nonexecutive chairman as a result of the change.[24]

In the March edition of Airways Magazine, it was announced that once jetBlue partnered with Yahoo! and with BlackBerry producer Research in Motion, that the airline would offer free, limited Wi-Fi capabilities on a single aircraft, N651JB, an Airbus A320-232 dubbed "BetaBlue". People access e-mail with a Wi-Fi capable Blackberry, or use Yahoo!'s e-mail and instant messaging with a Wi-Fi capable laptop, while in flight over the US. LiveTV in Melbourne Florida, created and operated the "BetaBlue" prototype. The "BetaBlue" system utilized the bandwidth and infrastructure of defunct Airfone.[32]
The TWA Hotel is the TWA Flight Center structure currently being rebuilt as 505-room hotel, preserving the Eero Saarinen headhouse while replacing the structures on either side of the headhouse. Situated in front of JetBlue's JFK terminal, JetBlue has stated that it estimates the ownership of the hotel would be between 5–10% of the final total investment.[138] The hotel will be an effective replacement for the Ramada Plaza JFK Hotel on the north end of the airport grounds in Building 144, which closed in 2009.
In August 2017, Allegiant announced a new base would be established at the Indianapolis International Airport. The base began operations in early 2018. In February 2018, Allegiant also announced a new base would be established at the Destin–Fort Walton Beach Airport. In June 2018, Allegiant added another base at McGhee Tyson Airport in Knoxville, Tennessee. In January 2019, Allegiant announced they would be adding another base at Gerald R. Ford International Airport in Grand Rapids, Michigan.

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The flight personnel and cabin crew where not friendly at all and continuously knocked my shoulders (which where wider than the sear backs) every time they came by and hit my right leg which I had placed on the outside of the seat in front of me as I had a brace on that leg and did say excuse me or I’m sorry the whole time that they hit my leg or my shoulder. By the way and I didn’t tell them but I have undergone reverse shoulder surgery on both of my shoulders/arms and I really don’t expect to get hit every time they pass me
In March 2010, Allegiant purchased six used Boeing 757-200 jetliners as part of plans to begin flights to Hawaii, with deliveries from early 2010 to the fourth quarter of 2011.[25] It gained the approval for type with the FAA in July 2011,[26] and then worked with the FAA to obtain the appropriate ETOPS rating in order to be able to serve Hawaii. Allegiant no longer operates nonstop service to Honolulu from Las Vegas.[27] 

In February 2002, the airline launched its first regional product, Frontier JetExpress, initially operated by Mesa Airlines using CRJ-200 regional jets. Similar to "express" operations of other carriers, Frontier JetExpress was targeted for markets to and from Denver that do not generate traffic sufficient to support Frontier's smallest mainline jet, the Airbus A318, but could still offer lucrative business with a smaller jet.

On November 15, 2017 Frontier Airlines announced a $15 billion order for 134 additional A320neo family aircraft. The order, slightly revised under new owner Indigo, consists of 100 A320neo and 34 A321neo. The order also includes the conversion of the remaining A319neo to A320neo.[80] With this order, Frontier Airlines fleet has industry-leading fuel efficiency. The fleet is also one of the most modern and young, particularly in comparison to other low-cost carriers,[nt 1] at an average age of 5 years as of 2018.[81]
As Republic Airways Holdings was in the process of bidding to acquire Frontier in 2009, it was also in the process of acquiring Milwaukee-based Midwest Airlines. Through the fall and winter of 2009, Republic operated its two new acquisitions as separate brands. However, to improve efficiency by better matching aircraft capacity to route demand, Republic began to intermix the fleets of the two airlines, swapping a portion of its higher-capacity planes from Frontier with its smaller-capacity planes from Midwest and vice versa. However, the move caused some confusion amongst the public, as the two brands did not offer the same amenities and did not match the amenities mentioned on the airfare. As a result, in the Spring of 2010, Frontier and Midwest Airlines announced that their brands would merge, with Frontier being the surviving brand.[33] This was a merger of brands only—no Midwest Airlines aircraft was ever operated by Frontier, as by this time, all Midwest Airlines flights were operated on its behalf by other Republic Airways Holdings subsidiaries.[citation needed]
Animal concepts used in the livery extend into Frontier's marketing as well. Each animal has a specific name.[87] Animal aircraft used in their radio and television commercials include Jack the rabbit, Grizwald the bear, Foxy the fox (for whom Jack has a crush), Flip the dolphin (who always gets stuck going to Chicago rather than the warmer climates the others are going to), Larry the lynx, Hector the sea otter, and Sal the cougar. New additions are Penguins Jim, Joe, Jay, and Gary, a barbershop-style quartet, singing the praises of EarlyReturns to an audience of Frontier's well-known characters from the "a whole different animal" campaign, Hector the otter, advertising Frontier's expanding service to Mexico, and Polly the Parrot, who won the new animal audition in 2012.
Travelocity "booked" me a hotel room and there were NO rooms available at the hotel. The hotel was kind enough to call me and let me know that I was the 16 th person they had to call in the last few hours because Travelocity kept giving people false reservations for their hotel ( which had been sold out for days already). Customer service at Travelocity was very difficult to reach (phone number played message to go on PM with face book, which just gave me automated and useless messages for hours). Tried to call again to make sure Travelocity was not charging me for the hotel room that did NOT exist, got automated message on phone saying high call volume). Bottom line is Travelocity "booked" me a hotel room that did not exist; then eventually sent me PM saying that there was "incomplete information so the reservation was cancelled". I had nowhere to stay and had to drive back home. Do NOT trust Travelocity because you may get a reservation for a room that does not exist! They do not even make sure that the room is available. I wanted to give 0 stars.
In July 2016, jetBlue announced commercial flights from the United States to Cuba will commence in late August.[64][65] On August 31, 2016, JetBlue Flight 387 from Fort Lauderdale–Hollywood International Airport to Abel Santamaría Airport, in Santa Clara, became the first scheduled commercial flight between the United States and Cuba in 55 years.[66] Only charter flights were allowed under previous rules, which required that passengers had to arrive more than 4 hours before the scheduled departure and often endure long lines for documentation checks, late flight arrivals, and pay high baggage fees.[67]
Frontier Airlines was the launch customer of the Airbus A318. Between 2003 and 2007, they took delivery of 11 of the type. However, retirement of the type already began in 2010 and was completed by autumn 2013. All of Frontier's A318 were not resold, but parted out for scrap. At the time of scrapping, the five youngest examples had spent less than two and a half years in active service, while the oldest two were just over ten years old.[82]
As part of its plan to stay competitive in reaction to the entry of Southwest Airlines into Denver, the company underwent a reorganization early in 2006. On April 3, 2006, Frontier created Frontier Airlines Holdings (FRNT), a holding company incorporated in Delaware to take advantage of favorable tax laws in that state. The corporate headquarters did not leave Colorado.[21]
As part of its plan to stay competitive in reaction to the entry of Southwest Airlines into Denver, the company underwent a reorganization early in 2006. On April 3, 2006, Frontier created Frontier Airlines Holdings (FRNT), a holding company incorporated in Delaware to take advantage of favorable tax laws in that state. The corporate headquarters did not leave Colorado.[21]
Allegiant Air has been closely monitored by the FAA due to many emergency landings and aborted takeoffs.[56] ABC interviewed a former Allegiant mechanic, who said "Dedicated steps were not being performed with maintenance manuals or even with general practices, before an aircraft is released."[57] Many of these incidents had involved Allegiant's aging MD-80 aircraft, which as of November 2018 have been replaced by newer Airbus A320 family aircraft.[58][50] 46 of the 86 aircraft have made emergency landings, all of which were on MD-80s.[59] The average age of Allegiant's MD-80 fleet was 29 years compared to less than 13 years for its Airbus fleet.[58]
In 2014, Frontier announced it would be transitioning into an ultra-low cost carrier.[47] Frontier will also cut several flights and jobs at their Denver hub and transition them to different markets. On January 16, 2015 Frontier announced that it will close both its Denver and Milwaukee call centers, laying off 1,300 employees and outsourcing the jobs to call center company, Sitel, which operates a large call center for Frontier in Las Cruces, New Mexico.[48] As part of its transition to an ultra-low-cost airline, Frontier Airlines joined Spirit and Allegiant in June 2015 in removing its toll-free telephone number for customer service.[49]

The initial JetExpress partnership with Mesa ended in January 2004, when Horizon Air was selected to operate the routes. Horizon utilized slightly larger CRJ-700 regional jet aircraft on these routes. In August 2006, Frontier and Horizon ended their partnership.[64] While Frontier was generally pleased with Horizon's operation, the carrier decided that it needed to revisit the agreement and find a provider with additional regional jets to grow the operation. The last of the CRJ-700's was returned to the Horizon Air fleet on November 30, 2007.

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