In January 2010, the airline celebrated its one-millionth passenger to fly out of Phoenix-Mesa Gateway Airport. Allegiant's parent company also announced that it had purchased 18 new MD-80 aircraft from Scandinavian Airlines.[20] In February 2010, Allegiant opened its ninth base at Grand Rapids' Gerald R. Ford International Airport in Michigan. The airline based two McDonnell Douglas MD-80 aircraft in Grand Rapids, but ended their airport's status in 2011. The airline continues to fly out of Grand Rapids in a reduced capacity.[21]
In April 2013, Frontier introduced a modified version of that livery,[85] keeping the iconic animals on aircraft tails, but dropping its former slogan and replacing "FRONTIER" with "FLYFRONTIER.COM", the company's website, in support of new marketing that focused heavily on the airline's web presence. This livery was only painted on a few newly delivered aircraft. Aircraft in the older livery received "FLYFRONTIER.COM" titles on engine nacelles.
Allegiant also earns commissions by offering hotel rooms, car rentals and admission to tourist attractions on its website. It sells package vacations under the brand name Allegiant Vacations. The company has arrangements with 34 hotels in Las Vegas and 21 in the Orlando and Daytona Beach, Florida, areas. In 2008, the airline sold 400,000 hotel room nights.[42] Commissions on hotel and rental car packages are up to one-third of the airline's revenue.[40][42]
Like Ryanair, the low-cost airline founded by the Ryan family of Ireland, who also have invested in Allegiant, the airline seeks ancillary revenue to supplement ticket revenue.[13] These ancillary fees include those for checking luggage, carrying on luggage (other than a small personal item), buying food and drinks on board, obtaining advance seat assignments, and more.[33][40][41] Allegiant CEO Maurice Gallagher said in 2009, "We collect $110 from you at the end of your trip. If I tried to charge you $110 up front, you wouldn't pay it. But if I sell you a $75 ticket and you self-select the rest, you will."[42] 

As of April 2019, jetBlue Airways flies to 102 destinations in North, Central, and South America; including destinations in Aruba, The Bahamas, Barbados, Bermuda, Cayman Islands, Colombia, Costa Rica, Cuba, the Dominican Republic, Ecuador, Grenada, Haiti, Jamaica, Mexico, Peru, Puerto Rico, Saint Maarten, Saint Lucia, Trinidad and Tobago, Turks and Caicos Islands, and the United States.[100]
jetBlue's founders had set out to call the airline "Taxi" and therefore have a yellow livery to associate the airline with New York. The idea was dropped, however, for several reasons: the negative connotation behind New York City taxis; the ambiguity of the word taxi with regard to air traffic control; and threats from investor JP Morgan to pull its share ($20 million of the total $128 million) of the airline's initial funding unless the name was changed.[13]
In an effort to focus on regional contract flights for major carriers, Republic Airways Holdings announced in January 2012 its intention to sell or spin off Frontier.[38][39] On January 26, 2012, Republic Airways Holdings appointed former US Airways and Gate Gourmet CEO David Siegel as President and CEO of Frontier Airlines. Republic also added new senior officers for Frontier's finance and commercial team, among other changes in the executive leadership team. Siegel and other Frontier executives moved to Denver where Frontier is headquartered in order to facilitate management of all aspects of Frontier during its separation process from Republic and continue its transformation into an ultra-low-cost carrier.[13]
In May 2015, Indigo and Frontier announced the departure of David Siegel as CEO. He had already previously turned over the role of president to Barry Biffle, formerly of Spirit Airlines. Siegel was not immediately replaced. Instead, his duties were split between Biffle and Indigo chairman Bill Franke. Biffle cited operational issues in connection with Siegel's departure.[50]
In July 2012, Allegiant announced the future addition of the Airbus A319-100 aircraft to its fleet. The aircraft are used and formerly belonged to easyJet and Cebu Pacific. All of them are high-density A319s, fitted with four overwing exits, allowing 156 seats. Two former easyJet aircraft entered service in 2013, with another in 2014 and an additional six in 2015.[75] In December 2012, Allegiant cancelled the agreement with Cebu Pacific citing an inability to agree on economic provisions.[76] On May 1, 2013, Allegiant purchased another A319 aircraft previously operated by easyJet that would enter service in the third quarter of 2013.[77] On February 23, 2015, Allegiant purchased six more A319s from Cebu Pacific.[78]
Worst airline ever!!! Had the worst experience and will never fly with them again. Although the flights are fairly cheap, it is more worth your time to spend a few extra dollars to fly with another airline. My flight was cancelled twice, then delayed another time. They gave me a 30 min notice before the cancellation and I had driven 5 hours to the airport... completely ridiculous and do not recommend.
In March 2010, Allegiant purchased six used Boeing 757-200 jetliners as part of plans to begin flights to Hawaii, with deliveries from early 2010 to the fourth quarter of 2011.[25] It gained the approval for type with the FAA in July 2011,[26] and then worked with the FAA to obtain the appropriate ETOPS rating in order to be able to serve Hawaii. Allegiant no longer operates nonstop service to Honolulu from Las Vegas.[27]
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